⏱️ Episode Timestamps:
00:00 | In this episode
00:21 | Meet Anastasia
01:30 | How to build a personal brand in 5 steps
03:13 | The crucial element of building a personal brand
07:19 | What is personal branding, and what are the risks
10:55 | Common mistakes in building a personal brand
12:45 | The WRONG WAY to start a personal brand
16:15 | What makes a strong personal brand in 2025
21:33 | How to build a profitable personal brand
23:07 | What if your personal brand changes over time
29:57 | LinkedIn profile tips from a social media expert
31:40 | Brand storytelling and content creation on Instagram
36:59 | Free Instagram content ideas
39:12 | Promote your business for free on social media
41:24 | Do THIS for social media growth
48:17 | AI is changing personal branding strategies

🎙️ Guest: Anastasia Zaitseva
As CCO at ZiMAD (290M+ downloads), Anastasia helps tech companies in gaming, SaaS, and AI simplify complex ideas and communicate clearly. She built a global communications system from scratch, leading a 15-person team across PR, brand, content, support, and community. Her efforts secured 450+ global media placements, millions of social media views, and consistent brand messaging.

Beyond ZiMAD, she’s advised 50+ startups (Seed to Series B) on storytelling, investor comms, and go-to-market strategy. She’s also a speaker, mentor for women founders, host of founder circles, and contributor to top industry platforms.

🔗 LinkedIn: Anastasia Zaitseva
📸 Instagram: @iamzaiceva

🎧 Host: Alena Gladkova
🔗 LinkedIn: Helen Glad
📸 Instagram: @glad.helen

🕵️‍♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business: kpeople.guru

🚀 Boost your CV: Career Coaching
👥 Hire top tech talent fast: On-Demand Recruiting

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