Why did Google Search traffic drop 20%? This episode unpacks how AI is changing the rules of the marketing game — and what it means for SEO, content creation, and the future of digital jobs.

⏱️ Episode Timestamps:
00:00 | In this episode
00:19 | Meet Dennis Lazard
00:58 | Why you need a YouTube channel for your business
03:52 | How is AI changing SEO (Search Engine Optimization)
07:45 | Is AI chatbot privacy compromised
11:20 | AI agent web VS human web
17:54 | Leave the boring jobs to AI
22:45 | How AI can help businesses drive results
24:06 | I analyzed 300+ data sources and THIS is what I found out
28:38 | Make SEO optimized blogs using AI tools sound authentic
32:28 | AI impact on jobs in marketing
35:17 | AI and jobs it will create
39:08 | Why write a book in 2025
44:46 | How to write a book with AI
47:21 | How to create a lead magnet

🎙️ Guest: Dennis Lazard
Dennis helps fund and scale SaaS, AI, and tech companies through international SEO, organic growth, and data-driven marketing strategies. With over 15 years of experience, he’s led teams across the UK, US, and Europe, and launched 7+ digital products across eCommerce, MarTech, AI, LegalTech, and more.

He’s the winner of the 2019 Best MarTech Startup in Central Europe (€50,000 prize) and holds certifications in Digital Marketing (OMCP), Advanced Analytics (SQL), and Product Management (SPOC).

LinkedIn: Dennis Lazard

🎧 Host: Alena Gladkova
LinkedIn: Helen Glad

🕵️‍♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business:
kpeople.guru

🚀 Boost your CV: Career Coaching
👥 Hire global tech talent: On-Demand Recruiting

#podcast #podcasts #podcasting #podcastshow #marketing #marketingdigital #marketinsights #marketingautomation #SEO #AItools #contentmarketing

Want to gain a deeper understanding of biotech? Meet Morgan, the CEO of Opal Therapeutics, and dive into how AI, big tech, and medicine are shaping the future of biotechnology.

⏱️ Episode Timestamps:

00:00 | In this episode

00:34 | Meet Morgan

01:15 | What is biotechnology

02:12 | Is biotech the future of medicine

03:21 | Why Nvidia, Google, and Microsoft are betting billions on biotech

04:19 | What it’s actually like to work in biotech

05:32 | How to start a biotech company

08:01 | How will AI change biotech

10:09 | How many startup stages in biotech are there

13:05 | How to pitch biotech VC

15:00 | How to optimize revenue in biotech startups

16:52 | Why we never study the female body

18:50 | What can be done for women's health

🎙️ Guest: Morgan M. Stanton

Morgan is the CEO of Opal Therapeutics, a biotechnology company focused on developing novel therapeutics for women's reproductive health. She holds a Ph.D. in Chemistry and brings over 15 years of experience in drug discovery, R&D, and bioengineering. Her work spans multiple disciplines, blending cell biology, machine learning, and engineering to push boundaries in biotech innovation.

LinkedIn: Morgan M. Stanton

🎧 Host: Alena Gladkova

LinkedIn: Helen Glad

#biotech #womeninbiotech #aiinhealthcare #femtech #womenshealth #startupfounders #podcast #podcasts #techcareers #futureofmedicine #drugdiscovery

00:00 | In this episode
00:29 | Meet Svetlana Grinchenko
01:04 | Number one myth in women’s health
02:12 | How the US Healthcare system treats women
03:37 | An outdated reproductive health approach
06:49 | Health insurance determines how a patient is treated
07:29 | Overdiagnosing VS a laid-back approach to women's health
11:18 | When is a good moment to do your first hormone test for AMH
14:20 | Getting pregnant: is egg freezing the holy grail for family planning
19:41 | Can a woman have it all these days: a family and a career
21:27 | Strawberry Health outlook on fertility and marketing surrounding it
25:56 | Silicon Valley healthcare startup expectation VS reality
28:14 | Fundraising in Silicon Valley as a woman and an immigrant
34:26 | Advice for female entrepreneurs against existing biases
35:57 | Building connections in Silicon Valley is crucial for success
38:01 | Changing the perspective on reproductive health

Svetlana is a co-founder of Strawberry Health, a women’s health fem-tech startup offering at-home hormone testing and personalized health insights for women. She’s also active as a women’s health advocate and a mom.

🎁 Use the promo code ALENA10 for 10% off any Strawberry Health product: https://www.joinstrawberry.com/

Svetlana Grinchenko
LinkedIn: https://www.linkedin.com/in/svetlana-grinchenko

Alena Gladkova
LinkedIn: https://www.linkedin.com/in/helen-glad

🕵️‍♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business:
https://kpeople.guru

✍️ Get your CV a professional boost:
https://kpeople.guru/service/career-coaching/

🚀 Recruit the best talent for your company:
https://kpeople.guru/service/on-demand-recruiting/

#podcast #podcasts #healthcare #healthcareinnovation #healthcareindustry #ushealthcare #podcasting #podcastshow

Roman Kovalevsky, a Europe-based Staff Technical Program Manager, offers his perspective on the challenges.

• 00:00 | In this episode
• 00:43 | Meet Roman Kovalevsky
• 00:56 | Product Manager career path
• 02:29 | Product manager job search
• 04:09 | Tech layoffs in Europe and the US
• 10:24 | What sectors of the economy are growing
• 13:46 | AI in product management
• 26:03 | Unpopular opinion on product management
• 28:51 | How to be a product manager in 2025
• 33:05 | Germany's cultural clash challenges
• 40:22 | Product management blog origin

For the past 12 years, Roman Kovalevsky has worked with web and mobile products in the video, streaming, EdTech, and B2B SaaS domains. He is passionate about building collaborative teams and transparent processes.

LinkedIn: https://www.linkedin.com/in/roman-kovalevsky/
Product Management blog: https://t.me/+w7triJBTEb40OGZi

LinkedIn: https://www.linkedin.com/in/helen-glad

🕵️‍♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business. https://kpeople.guru

#podcast #podcasts #podcasting #podcastshow #tech #itjobs #techjobs #productmanagement #productmanager

Want to understand how US healthcare industry works? Meet Vlad Panin, a pioneer in medical coding AI.00:00 | In this episode00:29 | Meet Vlad Panin02:04 | Medical coding and billing are largely outsourced03:58 | What is medical coding06:08 | What is medical coding future09:40 | AI in healthcare: hype VS reality12:13 | Tech job market is shifting13:50 | Healthcare technology in doctors office18:47 | The limitations of AI in healthcare21:11 | What is the context window25:15 | The US approach to AI in healthcare VS Europe and China30:56 | The difference between US and China's healthcare systems33:17 | Your medical insurance determines the healthcare you get38:21 | Will the AI in medical coding reduce the amount of mistakes41:27 | Is the US healthcare good compared to the rest of the world45:36 | Is being a Silicon Valley newcomer an obstacle for a founderVlad is at the forefront of healthcare innovation, developing AI solutions that safely replace remote medical coding labor. His work features the largest context window AI for medical coding, a HIPAA-compliant interface, and secure EHR connectivity, delivering rapid and accurate coding with financial and administrative insights. He mentors Forbes-recognized tech founders in Healthcare and Robotic Process Automation, collaborates with fellow entrepreneurs, and shares his expertise in secure healthcare systems with startups at Alchemist Accelerator.Guest: Vlad PaninLinkedin: https://www.linkedin.com/in/vlad-iframe-ai/Host: Alena GladkovaLinkedin: https://www.linkedin.com/in/helen-glad🕵️‍♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business. https://kpeople.guru#podcast #podcasts #healthcare #healthcareinnovation #healthcareindustry #ushealthcare #podcasting #podcastshow

Want to raise VC investment for your startup? Meet Valerie Bertele, a Venture Capital Investor in San Francisco and a LinkedIn Rising Star.00:00 | In this episode00:26 | Meet Valerie Bertele, a Venture Capital Investor00:58 | Venture Capital 10102:31 | Get VC's attention03:28 | A Day in the life of a venture capitalist07:15 | Meet your HR needs07:43 | How I lost my chance at a unicorn business09:03 | Huge startup red flags10:39 | Watch this trend in the market12:00 | AI is changing the work of VC13:58 | Women are investing ethically15:35 | No one tells you about selling a company17:26 | Maybe you DONT need venture capital20:13 | What did moving to China teach you21:24 | I sold my startup at age 2121:48 | Is learning Chinese worth it in 202522:59 | My Chinese learning journey tips24:47 | What you learn at Stanford and what you DONT29:14 | Investors mindset versus the employee mindsetValerie's dynamic leadership and global experience, cultivated through living and working in diverse regions like China, Belarus, Germany, and Silicon Valley, are evident in her early entrepreneurial success: she founded and sold her first company at 21 after quickly learning Chinese. Beyond her business acumen, she actively champions female entrepreneurship, mentors aspiring individuals, and promotes STEM and women's empowerment.Guest: Valerie Bertele Linkedin: https://www.linkedin.com/in/valeriebertele/Host: Alena GladkovaLinkedin: https://www.linkedin.com/in/helen-glad🕵️‍♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business. https://kpeople.guru#podcast #vc #venturecapital #podcasts #podcasting #podcastshow #venturecapitalist

Can style contribute to career growth and negotiations? Meet Valeriya, a Silicon Valley personal stylist and former researcher who applies her analytical skills to create outfits that project intelligence.

00:00:00 | In this episode

00:00:46 | Meet a personal stylist, Valeriya Idrisova

00:01:09 | Why care about personal style in tech

00:06:01 | Business casual dress code ideas

00:09:00 | Personal style is all about consistency

00:13:46 | The business of fashion revealed

00:15:27 | Your clothing reflects your personality

00:18:57 | People in Silicon Valley ignore fashion

00:23:55 | The only Style Advice You Need

00:28:50 | There is NO style without the algorithm

00:35:50 | Capsule wardrobe basics explained

00:39:13 | The minimalist wardrobe formula

00:42:23 | Make an item work in your wardrobe

00:46:12 | How to build a capsule wardrobe

00:50:41 | Valeriya's style pet peeves

00:56:34 | Fixing tech bro workwear

00:59:32 | Personal stylist Silicon Valley

Guest: Valeriya Idrisova

Instagram: / muse_guide

Host: Alena Gladkova

LinkedIn: / helen-glad

My team hires top global talents in AI, ML, iGaming, and Web3 for your business. https://kpeople.guru

Want to build an international career and be a better leader? Meet Katia Lysionak, an HR Program Manager at Google.

00:00:00 | In this episode

00:00:38 | Meet Katia Lysionak, Google HR Program Manager

00:01:02 | How being an immigrant shapes you professionally

00:03:19 | Googler to Googler - magic coaching program

00:05:27 | Career coaching - challenges and success stories

00:08:42 | Six Sigma Green Belt Training by Katia Lysionak

00:14:06 | LinkedIn Top Voice - social media tips

00:20:00 | LinkedIn is looking for female experts

00:23:51 | Female leadership research highlights

00:29:53 | The traits of great leaders never change

00:35:55 | Functions of human resource management

00:43:14 | 3 tips for a successful international career

00:52:01 | Why startups fail - most common mistakes

00:59:30 | Controversial career advice from Google HR

As an HR Program Manager at Google, Katia specializes in designing and implementing programs that enhance employee experience, engagement, and retention. Outside of Google, she supports women in tech through NGOs, is pursuing a PhD in leadership development, and lectures on "People and Organizations" at ISM University.

Guest: Katia Lysionak

Linkedin: https://www.linkedin.com/in/katlys

Host: Alena Gladkova

Linkedin: https://www.linkedin.com/in/helen-glad

My team hires top global talents in AI, ML, iGaming, and Web3 for your business. https://kpeople.guru

Explore the fascinating world of neuroscience in this episode featuring insights on brain function, cognitive behavioral therapy (CBT), decision-making, and the future of the human mind.

We break down complex neural mechanisms, discuss how neuroscience supports personal development, and uncover how understanding your brain can improve your relationships, career, and mental health.

🎓 Topics Covered:

• How CBT works at the neural level
• The science of decision-making and how to make better choices
• Brain function and its role in emotional intelligence and relationships
• The future of the human brain and cognitive evolution
• Understanding scientific skepticism in the age of viral research
• Tips for students, researchers, and personal growth enthusiasts

Curious about the future of recruitment and how to scale a business internationally? Meet Maryna Khomich, founder of Recrucial, a top tech recruitment agency in the Netherlands. With over 15 years of experience, Maryna has helped companies across Europe and the US hire top talent, build employer brands, and optimize HR strategies.

In this episode, we dive into the realities of running a recruitment agency, navigating challenges in a constantly evolving market, and what it takes to succeed as an entrepreneur in HR. Maryna also shares her insights on tech hiring trends, networking strategies, and the differences between the European and US job markets.

Guest: Maryna Khomich

IG: @mapbka

Linkedin:   / marynakhomich  Host: Alena GladkovaLinkedin:   / helen-glad  

🕵️‍♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business. https://kpeople.guru