Would you start a business in a town which, according to the latest consensus, has a population of 135 people? Jonathan Clammer did just that, and his business is thriving.

Salem Essentials & Apothecary is a brand that aims to make natural products affordable for everyone. And while it exists online, most of its business comes from selling directly to the community.

In this episode, we talk to Jonathan about his favorite ways to make sales in places where other businesses are not looking.