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In this special in-person episode of The MLO Project, recorded live at Fulcrum Studio in Eagle, Idaho, Frazier and Michael break down what it really takes to attract and support great loan originators.

They cover why your recruiting pitch must match your reality, how authentic culture beats hype, and why modern branding and marketing aren’t optional anymore. Whether you’re trying to recruit top producers or nurture growth-minded talent, the message is clear: be real, be relevant, and build something worth joining.

Stick around for their take on why recording in-person changes the game.

00:00 Welcome to the MLO Project
00:26 Introduction to Fulcrum Studio
00:43 Recruiting and Supporting Forward-Thinking Loan Officers
02:09 The Importance of Articulating Value in Recruiting
05:09 Challenges in Recruiting and Retaining Talent
11:52 Leadership and Culture in the Mortgage Industry
15:18 Optimizing for Excellence: Attracting the Right Talent
15:59 Building a Winning Culture: The Importance of Mindset
17:09 The Pitfalls of Hiring the Wrong People
18:18 Cultivating Talent vs. Acquiring Talent
19:26 The 80/20 Rule in Loan Officer Recruitment
20:24 Different Strategies for Success: Yankees vs. Rays
23:09 The Importance of Being Real in Recruitment
28:11 Final Thoughts and Wrap-Up

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TMP is presented by: Empower LO

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