Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

In a special episode recorded on the move in a Cybertruck, Brian is joined by his friend and founder of Arrowhead Strategy Group, Jarome McKenzie. Jarome shares the powerful entrepreneurial mindset he demonstrated during a 2.5-hour tennis match where he lost every single set 6-0, yet grew more confident with every game. This conversation is a masterclass in resilience, revealing how to find breakthroughs in failure and why the most important work you do happens before your business day even starts. For any entrepreneur feeling stuck or afraid of setbacks, Jarome’s insights on preparation, reflection, and "keeping the ball in play" provide a game-changing perspective on building a sustainable and successful business.

💡 What You'll Take Away For YOUR Business

• 🎾 The "Keep The Ball in Play" Strategy: Discover why consistent, steady effort in your business is more effective than constantly chasing huge, risky “winners” like viral posts or massive product launches.
• 🧠 How to Gain Confidence from Failure: Learn the mental framework that allows you to see every setback not as a loss, but as a lesson that builds your confidence and skill set for the next challenge.
• ⚾️ Stealing Genius from Other Fields: Understand how to borrow lessons and strategies from completely unrelated areas of your life (like sports or hobbies) to innovate and solve problems in your business.
• ☀️ Winning Before the Day Begins: Unpack the immense value of morning reflection and visualization, and why your preparation is the single most important input for your business outcomes.
• 📈 The Power of Small, Intentional Tweaks: See how focusing on making 1% improvements and being intentional with every action can lead to massive growth over time.
• 💪 From Brute Force to Smart Strategy: Hear the story of shifting from trying to hit home runs to capitalizing on your opponent’s (or the market’s) mistakes through patience and smart positioning.

📝 About Jarome McKenzie

Jarome McKenzie is the founder of Arrowhead Strategy Group, an agency dedicated to helping entrepreneurs find clarity, answers, and hidden growth opportunities within their business numbers and finances. A former college baseball player, Jarome brings a unique, athletic-minded discipline and a deeply reflective nature to the world of business. He excels at breaking down complex challenges into their core components and applying universal principles of success, making him a brilliant strategist for any entrepreneur looking to master the fundamentals and achieve sustainable growth.

📢 Memorable Quotes

• “I actually got more confident each time I lost… each game, each set, I learned something and got a little better each time.” – Jarome McKenzie
• “If you're not growing, you're dying… and that is something that I believe for business, life, everything.” – Jarome McKenzie
• "The most important input that I do every day… is not anything to do with what I do during the business day. It's all in the mornings before any of that starts." – Jarome McKenzie

🔗 Links & Resources

• Website: arrowheadstrategygroup.com
• LinkedIn: Connect with Jarome on LinkedIn. He loves connecting with and serving fellow entrepreneurs

In an era dominated by AI hype, how do you move from simply talking about AI to securely and profitably implementing it? This episode tackles that exact question with Evan Glaser, founder of Alongside AI and an expert at the intersection of AI, cybersecurity, and business strategy. Evan demystifies the world of powerful AI agents, explaining both their groundbreaking potential and the critical security risks they pose. This isn't just a theoretical discussion; it's a practical guide for entrepreneurs who want to leverage cutting-edge AI without compromising their data, their customers, or their company's future. Tune in to learn how to bridge the gap between AI experimentation and real-world, production-ready systems that give you a competitive edge.

💡 What You'll Take Away For YOUR Business

• How to safely experiment with powerful new AI agents without exposing your sensitive business data.
• Why the barrier to entry for building software and applications has never been lower (and how to leverage it even if you can't code).
• The crucial difference between AI hype and production-ready systems that deliver real business value.
• What "Responsible AI" actually means and why it's a critical framework for protecting your company and your customers.
• How to think like a cybersecurity expert when adopting new AI tools to avoid common (and costly) mistakes.
• A glimpse into the future of AI hardware and how it will fundamentally change the way we interact with technology and each other.
• Why waiting for a major AI "disaster" to take security seriously is a losing strategy for any business.

📝 About Evan Glaser 

Evan Glaser is the founder and CEO of Alongside AI, a firm dedicated to helping organizations implement AI securely and effectively. With a rich background in cybersecurity, AI governance, and enterprise consulting, Evan specializes in bridging the gap between technical execution and business strategy. His unique expertise allows him to guide leadership teams in reducing AI-related risks while accelerating real adoption. Evan brings a practical, security-first perspective to the AI conversation, making him an essential voice for any entrepreneur looking to innovate responsibly.

🎯 Evan’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 

"The barrier to accomplishing different tasks has never been lower. If you have a vision for a product or a service... that you have been limited in doing based on your skill set... I would really urge you to revisit them."

📢 Memorable Quotes

• "With great power comes great responsibility, and I think that some of us who have spent more time and energy in these security, data privacy, and AI governance domains, maybe some of those risks become more evident." – Evan Glaser
• "You can't, in my experience, ever draw a firm line in the sand and say, 'This facet of technology will never work.' ...it really pays to be willing to revisit your priors." – Evan Glaser
• "AI is not coming. It's already here. These tools have really changed the way I live and changed the way I'm able to conduct business." – Evan Glaser

🔗 Links & Resources

• Visit Alongside AI’s website
• Connect with Evan on LinkedIn
• Follow Alongside AI, LLC on LinkedIn

In an era of shiny objects and AI shortcuts, 25-year marketing veteran Scott Orth joins the show to bring us back to the fundamentals that actually grow a business. This episode is a masterclass in building a holistic digital presence, proving that a solid foundation in SEO and strategic paid ads will always outperform chasing the latest trend. Scott breaks down why simply being on Google isn't enough; you need to dominate it from every angle—organic results, maps, and ads—to truly capture your audience.

This episode is invaluable for any entrepreneur tired of marketing strategies that don't move the needle. You'll learn how to transform your website from a static brochure into a lead-capturing machine, the right way to leverage AI as an assistant (not a replacement for human creativity), and how a powerful CRM can automate your follow-up so you never lose a potential customer again. Scott’s deep experience provides a clear, actionable roadmap for increasing visibility and driving real growth.

💡 What You'll Take Away For YOUR Business

• 🚀 The Modern "Omnipresence" Strategy: Why showing up in organic search, paid ads, and maps simultaneously is the new "TV, radio, and billboard" for dominating your market.
• 📝 Content That Converts: Learn why a blog is non-negotiable in 2026 and how to use it to answer long-tail search queries that your competitors are ignoring.
• 🤖 AI as Your Assistant, Not Your Author: Discover the right way to use AI for content creation—to build frameworks and generate ideas—and why 100% AI-generated posts fail to rank.
• 🤝 The Powerful Marriage of Paid & Organic: Understand how to use paid ads to fill the gap while your SEO builds momentum, creating a two-pronged attack for consistent lead flow.
• ⚙️ Why a CRM is Your Business's Central Hub: Learn how a CRM combined with automation can capture missed calls, instantly follow up with inquiries, and keep you from losing leads to competitors.

📝 About Scott Orth

Scott Orth is an SEO and digital growth expert with 25 years of hands-on experience in the trenches of online marketing. As the founder of Thrive Business Marketing and the creator of Surge by Thrive, he has mastered the art of combining timeless marketing fundamentals with cutting-edge technology. Scott got his start back in 1999, paying for clicks when they were a penny apiece, and has since evolved into a full-stack marketing authority who helps businesses build a powerful, holistic online presence that drives measurable results.

🎯 Scott’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"Things don't have to be perfect. Get out there, get it done. You're going to learn as you go."

📢 Memorable Quotes

• “You've got to have posts that are written, I say for a human, by a human... a search engine is going to pick up on that and rank you better for that than if you just grab an AI post and throw it on your blog.” – Scott Orth
• "How much more likely are you as a business going to get that lead or that sale than your competitor who maybe only shows up in one of those places? You're at least four times more likely because you're showing up four times instead of one.” – Scott Orth

🔗 Links & Resources

• Visit Thrive Business Marketing’s website
• Visit Surge’s website
• Connect with Scott on LinkedIn
• Follow Thrive Business Marketing on LinkedIn
• Follow Surge by Thrive on LinkedIn

In this episode, Connor O'Hearn completely reframes how entrepreneurs should view artificial intelligence. He introduces the game-changing concept of AI as a "navigation system for business"—a dynamic, layered GPS that guides you through complex decisions, rather than just being another static tool. For wantrepreneurs and entrepreneurs, this episode is a masterclass in leveraging AI to fill skill gaps, process overwhelming amounts of data, and make smarter, faster decisions. Connor’s unique journey from sales and geography to co-founding an AI strategy firm gives him a powerful perspective on how technology can enhance human intuition and democratize the tools previously reserved for massive corporations.

💡 What You'll Take Away For YOUR Business

• The "Business GPS" Mindset: Learn to view AI not as a chatbot, but as a strategic navigation system that synthesizes data layers to show you the best path forward.
• Bridge Your Skill Gaps Instantly: Discover how AI can act as your personal expert in areas you’re weak in—from financial modeling to coding—allowing you to operate like a multi-talented founder from day one.
• Capitalize on the "Silver Tsunami": Understand the historic opportunity to acquire and modernize small businesses from the retiring baby boomer generation, using AI as your unfair advantage.
• Enhance, Don't Replace, Your Intuition: Find out how to use AI as a "thought partner" to validate your gut feelings with data, empowering you to make bolder, more informed bets.
• Achieve Presence and Build Better Relationships: Learn how simple tools like AI note-takers can free your mind during meetings, allowing you to be fully present and build deeper connections with clients and partners.
• Compete with Giants on a Startup Budget: See how a small team can now achieve what once required tens of thousands of dollars and a large staff, simply by using the right AI tools.

📝 About Connor O'Hearn

Connor O'Hearn is the co-founder of an AI strategy firm dedicated to helping business leaders navigate increasingly complex decisions. With a diverse background spanning business, entrepreneurship, aviation, and even geography, Connor brings a uniquely human-centric approach to the world of technology. His experience in an early-stage startup, where he helped lead a strategic partnership with Microsoft's co-pilot ecosystem, gave him a front-row seat to the AI revolution. Today, he channels that expertise into building a true "navigation system for business," empowering entrepreneurs to turn data chaos into clear, actionable strategy.

🎯 Connor’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

Know what you're really good at, double down on that strength, and then use AI without fear to fill in all the gaps and deficiencies you have as an entrepreneur.

📢 Memorable Quotes

• “That nurture folder is where deals go to die.” – Connor O'Hearn
• “When you leave a meeting, it takes like one hour later, you've lost 50% of the memory of that conversation. And it just continues to degrade. If you wait 24 hours to go make those notes, you're down to like 10 or 5% of the actual conversation.” – Connor O'Hearn
• “Don't get too comfortable because the chaos of how fast everything is changing. You can either look at it as chaos or I think start to see the patterns in it.” – Connor O'Hearn

🔗 Links & Resources

• Visit Maai’s website
• Connect with Connor on LinkedIn
• Follow Maai on LinkedIn

Ever wonder how a niche hobby can explode into a category-defining brand with a cult-like following? Tim Seward, the founder and creative force behind ONYX Motors, joins us to share exactly how he did it. Starting as a lifelong tinkerer customizing gas mopeds, Tim leveraged his industrial design background and a breakout Indiegogo campaign to launch a brand that blends raw performance with timeless style. This episode is a masterclass in product validation, community building, and the power of authentic passion. For any entrepreneur looking to build not just customers, but true fans, Tim’s journey provides a powerful and actionable roadmap.

💡 What You'll Take Away For YOUR Business

• Crowdfunding Mastery: Learn the insider tactics Tim used to launch a multi-million dollar Indiegogo campaign, including the one meeting that made all the difference.
• Building a Die-Hard Community: Discover the "Joshua Tree Mansion" strategy for turning your first 10 customers into evangelists who build your brand for you.
• The Power of Public Validation: Hear how Tim knew he had a winning product when strangers literally stopped him in the street to ask, "Where can I buy that?"
• Designing for Longevity: Understand why creating a customizable, "open-source" product that isn't disposable builds incredible brand loyalty and a thriving secondary market.
• From Hobby to Enterprise: Get the blueprint for turning a personal passion project into a scalable manufacturing operation.
• The Networking Long Game: Learn why maintaining relationships is crucial and how a connection from a decade ago can become your single biggest "lucky break."

📝 About Tim Seward 

Tim Seward is the founder and creative heartbeat of ONYX Motors. A lifelong tinkerer and moped enthusiast with a background in industrial design, he has created products for massive brands like Sonos, Intel, and Nike. Tim combined his passion for two-wheeled vehicles with his expertise in consumer electronics to create ONYX, revolutionizing the electric bike space. His unique perspective blends cyberpunk grit with California swagger, focusing on building not just a product, but a powerful community and culture around it.

🎯 Tim’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 

"I just followed what I really love to do... if you're having fun working, then it's not really work."

📢 Memorable Quotes

• "When you buy an ONYX, you're actually joining more of a community of people." – Tim Seward
• "The community is more of the halo aspect of our brand." – Tim Seward
• "Had I not kept that relationship... that opportunity would have never been there." – Tim Seward

🔗 Links & Resources

• Visit ONYX Motors’ website
• Connect with Tim on LinkedIn
• Follow ONYX Motors on LinkedIn
• Follow ONYX Motors on Facebook

In this game-changing episode, we sit down with Jill Axline, Ph.D., the co-founder and CEO of Mavera, to explore the next frontier of artificial intelligence in business. Jill demystifies how her company is moving beyond basic language models to model human cognition and emotion, giving businesses a terrifyingly accurate predictive edge. This isn't just about faster answers; it's about understanding the why behind customer decisions, market shifts, and competitive movements. For any entrepreneur tired of making decisions based on guesswork, this conversation is a masterclass in using AI as a strategic collaborator to validate ideas, challenge assumptions, and uncover opportunities you never knew existed. Jill’s journey from studying behavioral science to leading a cutting-edge AI startup provides a powerful roadmap for how to merge human insight with technological power to build a truly intelligent business.

💡 What You'll Take Away For YOUR Business

• 🤖 How to go beyond basic AI prompts by using systems that model cognition and emotion to truly understand and predict what your customers will do next.
• 📈 The power of "speed with receipts" – why demanding evidence, confidence scores, and hallucination risk from your AI is non-negotiable for making sound business decisions.
• 📊 How to turn your company's "qualitative" information (like meeting transcripts and customer calls) into a mountain of quantitative, actionable data.
• 🧠 Why an "adversarial AI" can be your secret weapon, poking holes in your strategy and forcing you to build a more resilient and defensible business model.
• 🚀 How startups can leverage specialized AI to level the playing field, consolidate data, and make enterprise-level decisions with agility and speed.
• 💡 A new framework for market segmentation that is dynamic and responsive to real-time events, rather than a static PDF that sits on a shelf.

📝 About Jill Axline 

Jill Axline, Ph.D., is the co-founder and CEO of Mavera, where she builds generative systems that give companies instant, scalable insight into people and markets. With a fascinating background that began in design and behavioral science, she holds a PhD where she studied empathy and cognitive perspective taking. Before co-founding Mavera, Jill honed her skills at Morningstar, building their market insights team from the ground up. Her unique expertise lies at the intersection of human insight and intelligent systems, making her a leading voice on how businesses can harness AI not just for efficiency, but for deeper understanding and smarter growth.

🎯 Jill’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 

"Maintain your skepticism... but also have an open mind and don't be dismissive of things before you've really given them a shot... always be learning."

📢 Memorable Quotes

• “I just don't think decisions should get ahead of evidence. And I think we've really built that into the system.” – Jill Axline
• “I think of it more as an augmentation and a way to progress thinking that might be stuck in inertia circles, because I think a lot of times we kind of rinse and repeat the same things we've always done.” – Jill Axline
• “Yes, you get something faster. But where did it come from? Show me how it was sourced... I kind of call it like speed with receipts.” – Jill Axline

🔗 Links & Resources

• Visit Mavera’s website
• Connect with Jill on LinkedIn
• Follow Mavera on LinkedIn

We’ve all heard the cliché: “You need to work ON your business, not just IN it.” But what does that actually mean? It’s easy to get trapped in the day-to-day grind of client work, emails, and sales calls, feeling busy but not necessarily productive. This cycle creates a growth ceiling that keeps so many entrepreneurs stuck. In this Solo Sunday episode, Brian demystifies this classic advice and gives you a tangible, actionable framework to shift from being a busy operator to a strategic visionary. He breaks down the critical difference between tactics and strategy using a brilliant chess analogy and introduces his powerful 7-pillar OPERATE framework. This is your guide to carving out the strategic time your business desperately needs to scale.

✨ Why This Matters for You

Understanding how to work ON your business is the key to unlocking real growth:

• It’s how you break free from the "Finisher's Trap," where you’re so busy fulfilling orders that you have no time to grow.
• It gives you a clear roadmap for what to focus on, turning vague growth goals into specific, actionable projects.
• It forces you to build the systems and processes that will allow you to scale beyond yourself and eventually hire a team.
• It shifts your mindset from reacting to daily fires to proactively building the future of your company.
• It's not a luxury for when you're "big enough"—it's the very thing you must do to get big enough.

📝 Key Takeaways

• "In" vs. "On" the Business: Working in the business is doing the client work, the sales, and the admin—the tasks an employee would do. Working on the business is zooming out to focus on strategy, systems, and long-term growth—the work of an executive.
• Strategy vs. Tactics: Tactics are knowing what to do when there's an obvious next step (like responding to a client email). Strategy is knowing what to do when there isn’t an obvious move—it's about charting the long-term course for growth.
• The OPERATE Framework: Brian provides a 7-pillar system to guide your strategic thinking: Outreach, Pipeline, Execution, Retention, Automation, Telemetry, and Enablement. This is your checklist for working ON the business.
• Create Time to Scale: You don't get to work on your business only after you have a team. You build a team and achieve scale because you prioritize working on your business from the start.
• Manufacture Urgency: Unlike client deadlines, there’s no external urgency to work on your business. You have to create it for yourself by scheduling and committing to strategic thinking time.

🚀 Put It Into Action

This week, schedule your first "ON the Business" strategy session:

• Block out 60-90 minutes in your calendar where you will not be disturbed. No emails, no client work.
• Go through each of the 7 pillars of the OPERATE framework (Outreach, Pipeline, Execution, Retention, Automation, Telemetry, Enablement).
• For each pillar, ask yourself: "On a scale of 1-10, how strong is this area of my business?" and "What is one thing I could do to improve it?"
• Identify the single biggest opportunity for growth from your audit and make it a priority project for the next month.

🔗 Stay Connected

• Subscribe to the show so you never miss an episode of daily value.
• Want to go deeper? Brian is offering to send you a FREE copy of his book, "OPERATE." Just email your address to [email protected]. Or, grab it instantly on Amazon!
• Connect with Brian on Instagram @imetbrian
• Share this episode with a fellow entrepreneur who is stuck in the weeds and needs a clear path forward.

Think your small business is too insignificant to be a target for cyberattacks? Think again. In this eye-opening episode, cybersecurity expert and co-founder of Attainable Security, Martin Hiriart, reveals why small and medium-sized businesses are now the primary targets for hackers. Martin breaks down the critical, often-overlooked connection between everyday IT practices and a rock-solid cybersecurity posture. This episode is a must-listen for any entrepreneur who wants to move fast without leaving their business vulnerable. You'll learn how to implement proactive security measures that protect your company, your customers, and your reputation without slowing down your growth.

💡 What You'll Take Away For YOUR Business

• 🚀 Why "I'm too small to be a target" is a dangerous myth that could bankrupt your business in 2026.
• 🔒 How to find the perfect balance on the "convenience vs. security" spectrum to protect your assets without crippling productivity.
• 💻 The modern security strategies (like Single Sign-On and conditional access) that make managing a remote team easier and safer than ever.
• 🤖 The right way to use AI and "vibe coding" for rapid prototyping without exposing sensitive customer data.
• 📈 How a holistic IT strategy becomes a business enabler, giving you the confidence to focus on growth instead of tech threats.
• 🤝 What to look for in an IT partner who acts as a strategic advisor, not just a helpdesk.
• 🔑 Simple, foundational habits for onboarding and offboarding team members that instantly harden your company's security.

📝 About Martin Hiriart 

Martin Hiriart is a seasoned cybersecurity and IT professional and the co-founder of Attainable Security. With a rich background spanning helpdesk support to high-level cloud and identity management, Martin saw a critical gap in the market: small and medium-sized businesses lacked access to enterprise-grade security programs. He and his co-founder created Attainable Security to provide holistic, high-quality IT and cybersecurity strategies, allowing entrepreneurs to build their vision on a secure and efficient foundation.

🎯 Martin’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 

"Find those people and those relationships in your life that are partnerships... just knowing that you have that person or the set of people that you can trust to just, hey, let's work on this together and work towards this shared goal is huge."

📢 Memorable Quotes

• "The more secure you get, the less convenient things become... It's really about helping [businesses] understand where they land on that slider." – Martin Hiriart
• "I feel like vibe coding is in that same spot as early 3D printing. It's great for prototyping... But I think it still needs to be paired with a competent professional." – Martin Hiriart
• "How can we be just as secure working from the office as we are working from a Starbucks? That's kind of at a high level what the trying to leverage and set teams up for remote work is all about." – Martin Hiriart

🔗 Links & Resources

• Visit Attainable Security’s website
• Connect with Martin on LinkedIn
• Connect with Sam on LinkedIn
• Follow Attainable Security on LinkedIn

Are you an expert in your field but struggle to communicate your true value to clients, investors, or your team? In this episode, former health insurance executive turned consultant Mandy Geyer breaks down the art and science of influential communication. She reveals why even the most brilliant experts fail to get buy-in and provides a clear roadmap to translate complex data and ideas into compelling stories that drive action. For any wantrepreneur or entrepreneur who feels their message gets lost in translation, this episode is a masterclass in building confidence, connecting with your audience on their terms, and simplifying your value proposition to accelerate growth and impact.

💡 What You'll Take Away For YOUR Business

• The Audience-First Framework: Discover why you must stop telling your story and start focusing on what your audience truly cares about to grab their attention instantly.
• The Power of Simplicity: Learn how to apply the Einstein principle of "making it simple" to your pitches and presentations, ensuring your message is heard, understood, and acted upon.
• From Data to Decisions: Uncover strategies to transform dense data and technical details into a clear, concise narrative that leads directly to the "yes."
• Building Unshakeable Confidence: Get practical, low-stakes techniques to practice your public speaking, eliminate filler words, and present with authority in any situation.
• The "Less Is More" Slide Deck Strategy: Find out why your slides are only there to support you, not replace you, and how to create visuals that enhance your message instead of overwhelming it.
• Leveraging AI for Better Communication: Learn how to use AI as a tool to refine your messaging, get feedback, and tailor your communication for different audiences without losing your authentic voice.

📝 About Mandy Geyer

Mandy Geyer is the founder of Integral Edge Consulting and a former health insurance executive with nearly 20 years of experience leading actuarial teams. After seeing countless brilliant, technical experts struggle to convey their value, she made it her mission to bridge the gap between data and influence. Today, Mandy works at the intersection of data, storytelling, and persuasion, helping technical leaders, analysts, and health tech companies communicate with clarity and confidence to get buy-in faster and drive meaningful results.

🎯 Mandy’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"Make sure you're taking time and space every day to be alone."

📢 Memorable Quotes

• “They tend to think about their story and not their audience's story. I really try and encourage people to put yourself in your audience's shoes. And what do they care about?” – Mandy Geyer
• “You are the presentation, not your slide deck or the images that you're projecting. Those are there to support your message, but you're the one presenting.” – Mandy Geyer
• “When in doubt, define the term, define the acronym. It's not that you're dumbing anything down… it's making sure that you're all on the same page.” – Mandy Geyer

🔗 Links & Resources

• Visit Integral Edge Consulting’s website
• Visit Farm Table Health’s website
• Connect with Mandy on LinkedIn
• Follow Integral Edge Consulting on LinkedIn

Traditional Google searches are declining by 25% as consumers turn to AI like ChatGPT and Gemini to find products, get advice, and make buying decisions. This is the next major platform shift, and if your brand is invisible to AI, it will soon be invisible to your customers. In this episode, Apurva Luty, a marketing expert from Microsoft, Meta, and Discord, reveals how this AI wave is a massive opportunity for challenger brands to get ahead. Apurva breaks down exactly how to "teach" AI models about your business, ensuring they become your biggest advocates and drive a new wave of traffic and customers your way.

💡 What You'll Take Away For YOUR Business

• Why traditional SEO is becoming obsolete and how to master the new frontier of "Generative Engine Optimization" to get found by AI.
• How to conduct a free "brand audit" to see what AI models like ChatGPT and Gemini really think about your business (and what to do if they're wrong).
• The three core metrics (Message Pull-Through, Citation Share of Voice, and Recommendation) to measure and improve your brand's authority with AI.
• Actionable strategies to "teach" and train LLMs about your brand, ensuring they accurately represent your unique value proposition to potential customers.
• How to position your business to get recommended by AI in high-intent conversations, turning AI into a powerful, automated referral engine.
• Why a holistic brand narrative is now more critical than ever for discoverability in an AI-first world.
• How to leverage AI as a new distribution channel to potentially see massive increases in referral traffic, just like Apurva's clients.

📝 About Apurva Luty 

Apurva Luty has spent the last decade on the cutting edge of every major platform shift in tech. With a track record of turning new mediums into predictable revenue streams at giants like Microsoft, Meta, and Discord, she has a deep understanding of consumer behavior. Apurva is a storyteller and marketer at heart, passionate about translating complex technology into accessible strategies. She is now the founder of Optimly, where she is tackling the final platform shift—AI—and building the tools to ensure challenger brands aren't left behind.

🎯 Apurva’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 

"Just do it... take that leap, because you are probably more prepared than you realize you are." Apurva’s core advice is to embrace a bias for action. Whether you’re on the fence about starting a business or scared about tackling a new frontier like AI, the key is to stop overthinking and start doing.

📢 Memorable Quotes

• "Instead of thinking about feeding the algorithm keywords, what you're trying to do is feed the LLM information. Truly teach the LLM who you are, what you do, who you serve, what makes you great." – Apurva Luty
• "When there's a big platform shift... it's always the little guys, right? The challenger brands that are kind of ahead of the curve that are able to kind of most take advantage of those opportunities." – Apurva Luty
• "AI, chat GPT, it's going to become some sort of gatekeeper between me and my customer... once you kind of get over that initial fear, you start to see this as a really unique opportunity." – Apurva Luty

🔗 Links & Resources

• Visit Optimly’s website
• Connect with Apurva on LinkedIn
• Follow Optimly on LinkedIn