Sustainability doesn’t always have to be a hefty investment.

For apparel brands that don’t know where to begin tackling sustainability, starting small can be a great way to build out a more eco-friendly supply chain.

As brands prioritize using more sustainable raw materials, adopting circularity initiatives or setting science-based targets, they often overlook labeling as an area for quick improvement.

And while sustainable labels may be a cost-effective means to reduce waste, developing these labels also reflects a deeper, more holistic commitment to brand sustainability goals, according to Jimmy Christopher, group sustainability officer at apparel labeling and packaging solutions provider ITL Group.

In this chat with Sourcing Journal founder and president Edward Hertzman, Christopher and Sabine Watson, ITL Group’s global brand manager, discuss how to make labels more sustainable.

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