Vevo’s Chris Wright and Claudia de Wolff reveal the untapped potential of music videos in creating compelling visual stories. This session explores why music videos are a powerful medium for artists to connect with fans and brands to amplify their messages. With creative insights from Erin Corrin-Alexis, the panel discusses how visual storytelling can ignite trends, influence consumer behavior, and drive engagement in the digital age.

Speakers:

• Chris Wright, Head of Sales, Vevo
• Claudia de Wolff, VP, Creative Content & Programming, Vevo
• Erin Corrin-Alexis, Creative Director, FAMM

Take Aways:

1. Music videos are a powerful storytelling medium.
2. They significantly influence trends, consumer behavior, and drive consumption.
3. Artists use visual storytelling to ignite and engage fans.

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