Rupert Lowe’s Restore Britain is splitting Farage’s vote — and dragging the whole right wing further into a deportation bidding war. Right, so Rupert Lowe has launched a new party called Restore Britain, so now there are now two hard-right parties chasing the same voters, Reform and Restore, sat side by side, competing in the same turf. The far right starting to eat itself. So on the surface, that sounds like good news. If you want Nigel Farage stopped, a split like this could blunt his momentum, waste votes under First Past The Post, and turn his “inevitable next government” act into a right wing scrap. But here’s there is a catch. Lowe isn’t trying to beat Farage by being better at governing. He’s trying to beat him by being nastier. He’s already on record talking in “millions will have to go” terms when it comes to migration, he’s already playing games with who counts as British, and Reform figures are already publicly arguing about the racism swirling around Restore’s online antics. So here’s what we need to go over, because I’m going to walk through what this split could block under first past the post, what it could still drag the country into even if Restore wins nothing, and why Farage’s attempt to look respectable could end up forcing him into the same mistake we’ve seen the Tories and Starmer’s Labour make in chasing a right wing flank of voters drifting away from you, until the whole argument moves right. Right, so Rupert Lowe has launched Restore Britain as a political party and, in the process, he’s turned Nigel Farage’s big selling point into a visible weakness: the far right in Britain is not a single brand, it’s a market, and markets split when there’s money, attention, and grievance to harvest. Lowe has done the launch through a set-piece announcement video, shot on his farm, built to travel on social media first, and to feel like it’s already a movement before it’s even a party. Restore Britain has been presented as the place you go if you think Reform has started playing dress-up and trying to look “credible” for the cameras, the donors, and the same old TV panels, and that framing matters because it means Lowe isn’t trying to outcompete Farage on competence, he’s trying to outcompete him on permission.