Explore the whole collection at: WatchDNA.com/Citizen

Website: WatchDNA.com
IG: ‪@watchdna‬ 
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Email: [email protected]

Join Thomas J. Sandrin and Cagdas Onen for an in-depth look at craftsmanship, design, and upcoming trends straight from Toronto's premier luxury watch event.

Step inside the exclusive Citizen Watches Canada Fall Media Preview in Toronto, Canada, as we get an inside look at the most anticipated luxury watch releases setting the tone for Fall 2026. From light-powered micro-engineering to bold heritage revivals, the Citizen Group showcased an impressive lineup across Citizen, Alpina, Bulova, and Accutron.

In this event breakdown, host Thomas J. Sandrin joins forces with Cagdas Onen to walk through the star models of the show, including the landmark Citizen Eco-Drive 50th Anniversary editions, the new Promaster Flyback Tsuno Bullhead, updated Tsuyosa models, the redesigned Alpina Startimer Pilot Automatic, and the latest electrostatic creations from Accutron alongside Bulova’s newest archival pieces.

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Explore the whole collection at: WatchDNA.com/Pilo

Website: WatchDNA.com
IG: ‪@watchdna‬ 
TikTok: WatchDNA
Email: [email protected]

Come along with our host Thomas J. Sandrin visiting the headquarters of Pilo & Co: Independent Swiss Watchmaking in Geneva

Join us on an exclusive trip to Geneva as we step inside the world of Pilo & Co, an independent brand crafting timepieces with pure passion and bold character.

In this video, we sit down with founder and CEO Amarildo Pilo to explore the soul, heritage, and creative vision driving the brand forward, carrying the phylosophy of creating something unique, inspired by the history of watchmaking in Geneva but giving it their personal touch.

We also get hands-on with two extraordinary timepieces from their lineup:

Corleone Superleggera: An ultra-limited series of just 50 pieces, engineered with lightweight construction and an aggressive wrist presence.

Montecristo Monopulsante: A refined mono-push-piece chronograph that brings classic mechanical complication into a modern architecture. The only one in the market with this movement.

Whether you appreciate rare complications, limited production runs, or the true spirit of independent watchmaking, this episode offers a unique look at Swiss horology through a different lens.

Subscribe for more hands-on reviews, collector insights, and exclusive visits to independent watch manufactures!

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The Unique French Watch Brand Made from Italian Acetate! (Briston 2026 First Look)

Looking for a luxury timepiece that truly dares to be different? Live from the Time To Watches exhibition at Villa Sarasin in Geneva, WatchDNA host Thomas catches up with Marion from Briston Watches to explore their revolutionary approach to French horology design.

Founded in Paris, Briston is famous for integrating Italian cellulose acetate—the exact ultra-durable, warm-to-the-touch material used in high-end designer eyewear—into 95% of their watch collections. 

In this exclusive first look, Marion presents their latest 2026 novelties and iconic carryovers:
• The New Square Automatic: Featuring a refined British racing green guilloché dial paired with an Italian acetate cushion-shaped case, plus an elegant 30mm transparent pink acetate edition tailored for women.
• The Legend Diver Ocean (40mm): An unreleased automatic dive watch featuring a textured wave-pattern dial, high-intensity natural lume, scratch-resistant sapphire crystal, and an ultra-reliable Japanese Miyota automatic movement.

We also dive into Briston’s global retail strategy, discussing their flagship boutique in Paris, expansion across Switzerland and Asia following the Hong Kong Watch & Clock Fair, and upcoming showcases at Windup Watch Fair in the United States.

If you want a stylish, design-forward automatic watch with genuine character and accessible pricing, Briston is a brand you need on your radar!

Discover the full story of Briston and locate authorized luxury retailers near you at: https://watchdna.com/briston

Don't forget to LIKE, COMMENT, and SUBSCRIBE for more independent watchmaker interviews, trade show vlogs, and hands-on watch reviews

Video Timestamps
0:00 - Live at Time To Watches Geneva with Briston Watches
0:43 - The Parisian DNA: Handcrafted Italian Cellulose Acetate
1:08 - Where to Find Briston: Paris Boutiques & Global Expansion
1:54 - Hands-On: The New Square Automatic & British Green Guilloché Dial
2:31 - The 30mm Transparent Pink Acetate Ladies Collection
2:53 - First Look: The Legend Diver Ocean (40mm Miyota Automatic)
3:26 - Why Choose Briston? Standing Out in Modern Horology
4:13 - Upcoming Watch Events: Hong Kong Watch Fair & Windup US
4:52 - Outro: Exploring Briston on the WatchDNA Directory

#BristonWatches #WatchDNA #FrenchWatches #AcetateWatch #TimeToWatches #GenevaWatchWeek #MiyotaMovement #DiveWatch #MicrobrandWatches #LuxuryWatches #WatchCollector #Horology #AffordableLuxury

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Inside Rado’s Ceramic Lab: CEO Adrian Bosshard on Watchmaking & Innovation

Welcome to an exclusive behind-the-scenes look at the Rado Ceramic Lab with WatchDNA! In this episode, we sit down with Mr Adrian Bosshard, CEO of Rado Watches, to explore over 100 years of watchmaking history, groundbreaking material innovations, and the passion that drives the brand.

Discover how Rado revolutionised the luxury watch industry with the world's first scratch-proof timepiece, the DiaStar, and why High-Tech Ceramic and Ceramos make up over 70% of their global collection. Plus, get an insider sneak peek at iconic upcoming models including the Integral Anniversary Edition, Captain Cook Ceramic Chrono, and the ladies' Centrix Moon Phase!

🔗 Learn more & discover authorized retailers: WatchDNA.com/RADO

Timestamps
00:00 – What Makes a Watch Special?
00:30 – Inside the Rado Ceramic Lab
01:10 – Interview with Rado CEO Adrian Bosshard
01:45 – Adrian Bosshard’s Background & Passion for Watches
02:58 – The History & Legacy of Rado (1917 to Present)
04:06 – Rado Milestones: DiaStar & High-Tech Ceramic
04:59 – Why High-Tech Ceramic and Ceramos Dominate Rado’s Collection
05:40 – Global Strategy & Local Ambassador Partnerships
09:20 – Sneak Peek: Integral Anniversary Edition
10:06 – Sneak Peek: Captain Cook High-Tech Ceramic Chrono
10:48 – Sneak Peek: Centrix Moon Phase for Ladies
11:35 – Why Choose Rado for Your Very First Luxury Watch?

#radom  #RadoWatches #WatchDNA #HighTechCeramic #LuxuryWatches #WatchCollector #SwissWatches #Horology #WatchMaking #AdrianBosshard #CaptainCook #CentrixMoonPhase #DiaStar #WatchReview #BehindTheScenes

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The 100-Year-Old Swiss Watch Brand You Need to Buy Right Now! (Nivada Grenchen)

Are you looking to start your watch collecting journey with a true mechanical powerhouse that won't break the bank? Live from the Couture Show in Las Vegas, WatchDNA host Thomas sits down with Tristan from Nivada Grenchen to explore the massive 100th-anniversary celebration of this iconic heritage brand. 

Founded in 1926, Nivada Grenchen has spent a century crafting high-quality, vintage-inspired, affordable Swiss watches. After dominating the 1960s and 70s tool watch markets, the brand went bankrupt during the quartz crisis, only to be spectacularly resurrected in 2020. 

We take an exclusive hands-on look at the core pillars driving Nivada Grenchen's modern success:
• The Chronomaster: Relaunched from the original 1963 design, this 38mm multi-tool chronograph features 200 meters of water resistance, a premium Sellita Swiss movement, and a unique interchangeable bezel system allowing for easy custom styling.
• The Antarctic Collection: Originally launched in 1953, this line accounts for 25% of the brand's business. We reveal their special 100-year anniversary edition featuring a highly playful, mechanical penguin animation complication powered by a Soprod movement.
• The F77 Integrated Bracelet Watch: A stunning 1977 reissue brought back to life after the team literally found a vintage model on an organic Instagram post, bought it back from a client, and put it into production. 

Tristan drops major insider teasers for the remainder of the anniversary year, including high-end La Joux-Perret movement upgrades coming to the F77 and Super Antarctic lines, exotic stone dials for the 38mm Chronomaster, and an elegant vintage women's reissue from the 1960s priced under $1,000! Learn how their streamlined supply chain keeps Swiss-made luxury accessible between $500 and $2,500.

Discover the complete history of Nivada Grenchen and locate an authorized luxury watch retailer near you at: https://watchdna.com

Don't forget to LIKE, COMMENT, and SUBSCRIBE for more luxury watch event vlogs, independent brand spotlights, and hands-on watch reviews!

Timestamps

0:00 - Inside the Couture Show Las Vegas with Nivada Grenchen
1:06 - The 100-Year History: From 1926 Foundation to the Quartz Crisis Bankruptcy
1:42 - Hands-On: The 1963 Chronomaster Reissue & Custom Bezel System
2:42 - The Antarctic Collection: 1953 Heritage Meets Modern Everyday Luxury
3:04 - First Look: The 100th Anniversary Mechanical "Penguin" Complication
3:45 - The F77 Integrated Bracelet: How an Instagram Post Resurrected a Legend
4:24 - Insider Teasers: La Joux-Perret Movement Upgrades & Exotic Stone Dials
5:05 - Upcoming 1960s Vintage Ladies Watch Relaunch (Under $1,000)
5:26 - The Pricing Strategy: How Nivada Keeps Genuine Swiss Made Affordable
5:54 - Outro: Finding Authorized Nivada Grenchen Showcases in Canada & the US

#NivadaGrenchen #WatchDNA #Chronomaster #AffordableLuxury #SwissMade #F77 #AntarcticWatch #VintageReissue #WatchCollector #Horology #CoutureVegas #ToolWatch #Chronograph #LaJouxPerret

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The Cult French Watch Brand for People Who Care About Style! (March LA.B Hands-On)

Website: WatchDNA.com
IG: ‪@watchdna‬ 
TikTok: WatchDNA
Email: [email protected]

Forget the standard luxury watch clones this brand is building a community for the cool side of the watch world. Live from the Geneva showroom, WatchDNA host Thomas sits down with Alain Marhic, the visionary co-founder of March LA.B, to explore the incredible surf-and-style-driven history behind this ultra-refined French watch brand. 

Launched 14 years ago in 2011, March LA.B blends the laid-back West Coast vibe of Los Angeles with the historic, coastal surf culture of Biarritz, France (the "French California"). Fun fact: the brand's co-founding designer is none other than Jerome Mage, the legendary mastermind behind the global luxury eyewear empire Jacques Marie Mage! Alain shares his personal "Eureka" moment, transitioning from designing extreme action sports watches at Quicksilver to building a high-character, affordable luxury horology brand.

We get an exclusive hands-on look at three signature March LA.B timepieces:
• The Mansart Mon Segond: A striking 1970s-inspired architectural dress watch featuring an octagonal case, matching octagonal sub-dials, an offset small seconds hand at 7:00, and March LA.B's unmistakable signature green see-through case back.
• The Lady Mansart: The highly successful, scaled-down feminine counterpart that offers genuine high-end French design and luxury wrist presence without the inflated price tags of legacy maisons.
• The 2026 Manual-Wind Slim Dress Watch: A brand-new mechanical release featuring an incredibly ultra-thin, aggressive angular case, a manual hand-winding Swiss movement assembled in France, and a mesmerising engraved honeycomb texture dial.

Discover why top global retailers who stock Rolex are now bringing March LA.B into their showcases. If you want a timepiece that guarantees you won't see it on anyone else's wrist, this is a brand you need to know.

Read our complete independent brand profiles and explore world watch guides at: https://watchdna.com/marchlab

Don't forget to LIKE, COMMENT, and SUBSCRIBE for more luxury watch event coverage, independent microbrand spotlights, and hands-on watch reviews!

Timestamps

0:00 - Inside the March LA.B Community: The "Cool Side" of Watches
1:04 - 1970s Vibe & French Refinement: The Core DNA Explained
1:27 - From Biarritz to Los Angeles: The Jacques Marie Mage Connection
2:05 - The History of Biarritz & Coco Chanel's Early Influence
2:31 - Alain's Watch Virus: Transitioning from Quicksilver to Baselworld
4:15 - Hands-On: The Octagonal Mansart Mon Segond & Signature Green Caseback
4:54 - A Family Affair: Thomas's March LA.B Connection in France
5:14 - Hands-On: The Elegant Lady Mansart Collection
6:19 - Relaunch First Look: The Ultra-Thin Honeycomb Mechanical Manual-Wind
7:02 - The Ultimate Pitch: Why Wear a Watch Nobody Else Has?
7:40 - Global Expansion: From Paris Boutiques to International Retailers

#MarchLAB #WatchDNA #JacquesMarieMage #FrenchWatches #MicrobrandWatches #Mansart #BiarritzStyle #LuxuryWatches #WatchCollector #Horology #ManualWind #DressWatch #IndependentWatchmaking

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⁣ I had the pleasure of joining David Newman on the WatchSmarts Podcast for an in-depth conversation about my journey in the watch industry, the story behind ‪@watchdna‬  and why timepieces are so much more than objects—they’re memories, milestones, and connections.

In this episode, we discuss:
• My path from Hamilton Watches to founding WatchDNA & Northern Watch Services
• Why I created WatchDNA and its mission to educate, entertain, and connect the global watch community
• Smartwatches vs. traditional watches
• Advice for new collectors
• Entrepreneurship, storytelling, and the future of the watch industry

A big thank you to David Newman for the invitation and the fantastic conversation.

🎧 Watch the original WatchSmarts podcast here:    • 009: The Platform That Connects the Watch ... 

🌐 Learn more about www.WatchDNA.com

#WatchDNA #WatchSmarts #Watches #WatchCollecting #LuxuryWatches #Microbrands #WatchCommunity #Horology #Timepieces #Podcast

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Join our host Thomas J. Sandrin as he steps into a very special milestone: RADO's 40th anniversary of Master of Materials. A celebration honoring four decades of vision, craftsmanship, and relentless innovation in the art of watchmaking, where RADO has long stood apart through its mastery of high-tech ceramic. A journey that began with the iconic RADO Integral, a groundbreaking timepiece and the first of its kind from this prestigious Maison.

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The Military’s Best Kept Secret?  MicroMilspec’s Henrik Rye on Custom Watches & Erling Haaland

Discover the brand | Read the article | Explore the collection
👉 WatchDNA.com/Micromilspec

For more brands, access all links in one place:
👉 Link in bio → WatchDNA.com/Discover

How did a brand-new watch company sell 400 watches in just two weeks to a military unit based only on a drawing? We sit down with Henrik Rye, the CEO and Co-Founder of MicroMilspec, to uncover the incredible origin story of this modern professional watch brand.

From being unemployed and sitting in a watchmaker's store to designing custom timepieces for performance athletes like Erling Haaland and elite corporate directors, Henrik shares the vision behind their utility-first aesthetic.

In this video, you’ll discover:

✔️The secret behind their Grade 5 Titanium construction and 200m water resistance.

✔️ The mystery of the stolen prototype and why collectors are desperate to get their hands on one.

✔️ Why the US market has become their biggest fan base.

✔️ A close look at their tactical data displays and 24-city time zone bezels.

MicroMilspec is quickly becoming the reference point for modern professional watches. Watch until the end to see which prototype is turning heads!

 Timestamps:
00:00 – The Mystery of the Stolen Prototype 
00:26 – The Vision: Modern Professional Utility Watches 
00:57 – How We Sold 400 Watches to the Military in 2 Weeks 
01:35 – From Unemployed to Global Watch Brand 
01:45 – Top Markets: Why the US is 40% of Business 
02:05 – Custom Watches for Erling Haaland & Athletes 
02:54 – Prototype Showcase: Grade 5 Titanium & Specs 
03:33 – Tactical Features: 24 Time Zones & City Bezels 
03:47 – Giveaway Contest & Viewer Poll 

#MicroMilspec #HenrikRye #MilitaryWatch #LuxuryWatches #WatchCollecting #ErlingHaaland #Horology #ProfessionalWatches #TitaniumWatch #ToolWatch #WatchReview #CustomWatches #WatchDNA #EDC #TacticalGear

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The Secret Watch Show Next to Watches & Wonders You Need to Know (Time To Watches)

Explore the event at: WatchDNA.com/TimeToWatches

Website: WatchDNA.com
IG: ‪@watchdna‬ 
TikTok: WatchDNA
Email: [email protected]

What happens to independent watch microbrands when massive events like Baselworld cancel and the industry shifts entirely to Geneva?

In this exclusive interview, WatchDNA host Thomas sits down with Christian Wipfli, the Founder and Director of Time To Watches. Christian explains how he launched this human-centric, highly collaborative watch exhibition to give smaller, independent watchmakers a premium, accessible platform in Geneva located just one minute away from Palexpo (home of Watches & Wonders) at the stunning Villa Sarasin.

We discuss the rapid growth of the exhibition, the incredible human connections made within the watch community, and a massive new announcement: Time To Watches is expanding internationally with a new edition in Las Vegas in partnership with the prestigious Couture show! Christian breaks down the strategic B2B vs. B2C opportunities this opens up for watch brands aiming to break into the US luxury market.

Finally, we get an exclusive look at the brand-new Alexander Award—the first-ever horology award dedicated entirely to the art of watch storytelling, marketing campaigns, photography, and social media communication.

Explore the unique DNA of hundreds of independent watch brands in our directory at WatchDNA.com

Don't forget to LIKE, COMMENT, and SUBSCRIBE for more insider watch event coverage, independent brand spotlights, and luxury horology news

Video Timestamps
0:00 - Introduction & The History of Time To Watches
1:02 - Why Independent Brands Needed an Alternative to Baselworld
1:30 - Finding the Perfect Location: From HEAD University to Villa Sarasin
2:22 - The Human Connections of Independent Watch Shows
3:13 - Huge Announcement: Time To Watches Launching in Las Vegas!
3:37 - Strategic Partnership with Couture for the US Watch Market
4:14 - The Alexander Award: Honouring the Best in Watch Storytelling
5:23 - Award Ceremony Details & Wrap Up

#TimeToWatches #WatchDNA #IndependentWatches #WatchesAndWonders #Microbrands #WatchCollector #GenevaWatchWeek #Horology #WatchShow #LuxuryWatches #WatchMarketing #AlexanderAward

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