Wave Makers

Wave Makers

By BIGWAVEBusinessMarketing
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Wave Makers episodes

  • Reinventing the Agency Concept

    Host Doug Crisona sits down with Jamie Read, CEO of BriteBirch Collective.

    Jamie talks redefining the agency model by ditching rigid structures and
    embracing a flexible, freelancer-powered collective. He shares his insights on how
    decentralization creates more effective teams, why traditional agencies struggle
    with collaboration, and how AI is reshaping marketing.

    44 min
  • The Agile Agency Model


    Host Doug Crisona sits down with Kaitlyn Merola, founder of Möve Marketing.


    Kaitlyn shares how her agency helps B2B startups build scalable marketing engines without the bloated retainers. From launching a points-based pricing model to integrating AI and launching a new PR offering, she reveals how Möve stays agile, client-focused, and ahead of the curve. A fresh take on running a modern, growth-minded agency.

    40 min
  • Clients, Culture, and Core Values

    Host Doug Crisona sits down with Lyndsey Maddox, CEO of Digital Third Coast, as
    she shares her journey from theater major to leading a top digital marketing
    agency.

    Discover how she builds lasting client relationships, fosters a thriving team culture,
    and leverages data-driven strategies in SEO and paid media.

    Lyndsey also tackles the role of AI in marketing, debunks industry myths, and
    reveals why measurable impact is key to success. Perfect for marketers and
    agency leaders alike!

    43 min
  • Scaling Creativity Without Burnout

    Host Doug Crisona sits down with Jeff Dack, CEO of Funday, as he shares how he’s
    transforming creative agencies by ditching timesheets, fostering trust, and
    prioritizing fun.

    Learn about his entrepreneurial leap, building a remote-first culture, and creating
    impactful work with clients across North America. From leadership lessons to
    production efficiency, this episode is packed with insights for modern marketers
    and agency leaders alike.

    52 min
  • Turning Chaos into Opportunity

    Host Doug Crisona sits down with Chris Gillen, CEO of A Closer Look, as he shares his journey from asset protection to transforming customer experiences. Learn how mystery shopping is evolving, why customer feedback is vital, and how exceptional service drives loyalty and revenue. 


    50 min
  • Building A Killer Agency

    Host Doug Crisona sits down with Chad Hason, Co-founder and CEO of Agency
    Atlas, to explore his unconventional path to building a thriving marketing agency.

    Chad shares insights on brand strategy, AI’s role in shaping marketing, and the
    evolution of agency models. He also discusses the challenges of entrepreneurship,
    lessons learned from the cannabis industry, and why agility and authenticity
    matter in today’s competitive landscape.

    55 min

About Wave Makers

From the publisher's feed

Running an agency can be thrilling, fun, and hugely profitable. It can also be maddening, isolating, and endlessly stressful. And then there’s the rest of us that are somewhere in the…