In this episode of Prim Rose Light, we sit down with Jo Sherlock—BBC’s Group Director of Commercial Rights—whose visionary leadership has shaped the media landscape across continents. From Universal+ to Peacock, from TikTok to Disney+, Jo has launched iconic brands, redefined audience engagement, and carved out bold new partnerships across digital, audio, and streaming. But beyond her commercial acumen lies a magnetic blend of wisdom, resilience, and oceanic serenity.

We dive into a no-holds-barred conversation about leadership, authenticity, and evolving through life’s turning points. Jo shares her journey—from competitive surfing to corporate boardrooms—and unpacks how sound work, breathwork, and meditation have become pillars of her personal equilibrium.

💬 What we explore in this episode:

• What “winning” means at the top—and whether kindness has a place on the climb
• How boundaries evolve with age, experience, and self-worth
• Why being a feminist in leadership isn’t a label—it’s a practice
• Emotional harmony and empathy in high-stakes careers
• Navigating burnout, shifting identities, and staying engaged in an accelerated world
• Meditation, GenAI, misinformation, and the power of clarity
• Personal reflections, vulnerable truths, and staying sharp in media’s ever-changing tide

This is not just a podcast about business—it’s about becoming. About choosing to lead with insight, stay fluid through the waves, and build a future rooted in creativity and connection. I hope you enjoy it.

Sending you love, and light. Roshni x