Doug Stephens, bestselling author and retail futurist, joins WAWGTDWATF to discuss the future of retail and the major transformations shaping the industry. Drawing on decades of experience, Doug explores the interplay between physical and digital retail, emphasizing the shift from stores as distribution hubs to immersive brand experiences. He highlights the generational transition from baby boomers to younger consumers with different values, the rise of domestic Chinese brands, and the role of emerging technologies like AI and robotics. Doug also addresses challenges around education, workforce development, and consumer privacy, advocating for a reimagined retail landscape focused on societal well-being.

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