Way To Greatness

In this episode, Brian Golod, the founder of Mondetize, Interview Sniper & Immigration Sniper tells about his journey of being an immigrant from Buenos Aires Argentina.

Brian saw how people struggle with getting hired for their dream jobs. He experienced talking to different people who are too frustrated because of rejection. This pushed him to create content that teaches people how to crack interviews to get hired.

His post “How To Write A Resume” gained 44,000 likes and 36,000 comments which aim to help people get interviewed & get hired.

No one is safe in the current world crisis. People are getting laid-off all over the world. Businesses are shutting down. The economy is crashing. But how do you stand up and protect yourselves from the damage? How do you fight the enemy that you can’t see?

PREPARATION. Preparing your mental, physical, emotional, spiritual, and financial health could be the answer. No one knows what the real cure is. But preparing yourself for the unforeseen circumstances helps you to go through it with CALMNESS & COURAGE.

Laid Off Webinar with Ari Gunzburg

Brian Golod’s Linkedin

*Show Highlights: *

3:12 Who is Brian Golod?

I was born and raised in Buenos Aires, Argentina. I lived there until I was almost 20 years old. And we moved to Canada almost 16 years ago with my parents and my sister. We went from a big city Buenos Aires with millions of people to a very small town in Canada, in the smallest province with just 140,000 people and he was a huge change.

6:56 How did his post go viral?

But a lot of people actually said to me, or they were saying not to me, but I mean, they were saying all these guys just trying to become famous overnight. What they didn't know is that they had posted 720 times before that one, right. So there's a thing about being consistent and showing up and doing on a daily basis, and they never took a break.

16:06 What does failure mean to him?

I think that I associate failure with disappointment. With disappointing other people, especially when I don't want to disappoint other people.

27:47 How did he unlock his potential?

I was starting to write articles on LinkedIn. And I didn't write that many,18 ,right. And then I realized that I need to write posts. So what happened is that at some point, at the beginning of my journey on LinkedIn, someone out of South Africa reached out to me, and he said, Brian, can you help me with my next interview?

39:38 What does he want to be perceived when it comes to his service?

But some people choose to come with me and some people choose to go with him, and that's totally fine. So I want to do work less. But they also believe that my service, I want to be perceived as the Rolls Royce of whatever it is that they do, because what's the value that I believe I am delivering.

44:47 What does he say about the current world crisis?

We're all hurting. A lot of organizations are shutting down as I was mentioning 10 million applications for employment insurance or unemployment insurance in the States, proportionally, we've had the same in Canada, a million, so we're 10 times less in Canada.

52:04 What is the benefit of jumping from one organization to another?

So whenever you jump from one organization to another, it's amazing because you keep on learning new skills. You keep on pushing yourself, you're always in a new environment where you have to excel. You keep on meeting new people who might have better opportunities down the road for you, you might make new friends, your best friend for life.

55:50 Why is money not a big deal to him?

First of all, that's not my personality. I'm not building relationship with people to try to take their money, I build relationships with people because I truly care to get to know them.

1:01 What advice does he have for people who would like to shift their career?

So the first one is that they have to be polished, they need to seize the opportunity whenever the opportunity knocks on their doors, right? If there's an opportunity knocking on your door and you are not ready, you don't have a resume. You don't know how to interview well. You're not presentable. You don't even have a suit to go to an interview.

1:19:20 How does professional development help in the middle of the pandemic?

I believe that people need to continue advancing in their careers and they have to stay current.They have to recognize where their industries are heading.

Originally recorded 4/8/2020

Special Guest: Brian Golod.

In this episode, Joel Wohl, the Amazon Madman, shares how he transitioned from one business to another. He tells how his big vision & trust in God took him so far in his journey.

Even at his darkest times personally and in business, he never loses hope because of God’s help. He understands that failures exist because they teach you something great that can serve as certain tools that you can apply in the future to avoid the same mistakes you’ve made before.

He positioned himself as an EXPERT at what he does. His clients trust him so well not only because of his skills & knowledge but the VALUE he brings to the table.

"Position yourself as King of the Hill to allow your voice to go so much further. Let the people who need who hear what you have to say. NEVER BE ASHAMED. NEVER LET FEAR TAKE AWAY YOUR SHINE."

Important Links:

3 Exceptional Takeaways:

Position yourself as King of the Hill. You're the top. Allow it to travel for miles.

Show Highlights:

1:35 - Where did the Amazon madman come from?

Oh, it's simple. I mean there is the show Mad Men right, which is about Madison men who are an advertising on Madison Avenue.

3:20 - How did he start with his company Boutique Sellers?

Yeah. So I mean, we're going through lots of transitions. boutique seller started out as an Amazon agency, we switched over to PPC revolution, which covers so boutique sellers closing down and shifting into PPC revolution.

5:18 - What is his outlook in life?

I always had a very, very broad outlook and, you know, view of, of my financial life, meaning I was able to visualize myself making a lot more money than I did.

6:39 - What was his experience as a solopreneur at the Boutique Sellers?

Yeah, we've three offices now. I see lots of growing pain as we're switching over from an agency to more of an automated software model.

9:20 - How does he handle failure?

It's one long journey. And I don't think I'm pretty conservative by nature, right? So I've never gone and said, Hey, here's a million dollars, let's invest in this and then it just crashes and burns.

13:32 - What does he think about LinkedIn?

I don't engage on any other platforms besides LinkedIn. And you know, LinkedIn got its let's say, let's just say margins as well. We want to be careful with but I've really learned to leverage LinkedIn and LinkedIn as a business professional, whether it's b2b, even b2c.

18:41 - Why does he post rants online?

Number one, like I try to tell people online on LinkedIn, I don't really know sometimes I like to actually have a conversation like, I don't know you. I'm not really talking to you, like don't get insulted.

22:33 How does he define Greatness?

Humility. Be great by being small

23:53 - What is his one piece of advice for people to get on their Way To Greatness?

Cliche, but add value like stop trying to pitch people. I think it's the number one mistake people make is they pitch.

Originally recorded 2/27/2020

Special Guest: Joel Wolh.

In this episode, Judi Fox, a LinkedIn coach, top live video marketer, and speaker, shares her journey from being employed in a TOXIC ENVIRONMENT to becoming a SUCCESSFUL business owner!

She tells how it felt like working in a place with NO RECOGNITION & APPRECIATION. She was bullied & belittled. Despite her situation, she thrived even more to keep her work opportunity afloat without realizing that it was making her perception limitless.

Years had passed, her sacrifices were left unrecognized making her realize that she should decide to take another career path with great, amazing & supportive people around her.

Here, you'll learn the steps she took that help her get out of her situation to build her PATH TO GREATNESS.

“If the toxicity in your workplace is sabotaging your peace and sanity, always remember that YOU HAVE THE OPTION TO CHOOSE THE PEOPLE YOU WORK WITH. The opportunities around you are unlimited. Don’t let the toxic people take that away from you.”

http://www.linkedin.com/in/judiwfox

2:20 Who is Judi Fox?

3:01 The kind of work she does right now

7:04 Some of the low points she hit along the way

11:05 Her experience with the toxic environment & unsupportive bosses

17:10 Message of hope she has for the people who are in the survival mode

21:41 Why is she a huge reader?

24:02 What is the Gray Rock Method?

31:58 Why did she decide to spend more time in nature?

*I was just starting to feel like I need to spend more time in nature to to really connect back with myself, hear my own voice here and be spiritually

40:56 What are some long term benefits of detaching?

*One of the first long term benefits is being able to see That I really am, who I am, I can change and I can consistently I can try to change a lot of things about myself.

48:29 Her one piece of advice so people can get on their path to greatness

*I would say the path to greatness is in between your ears. It starts here. The way you think about yourself is how you also ended up talking with other people.

Originally recorded 2/27/2020

Special Guest: Judi Fox.

In this episode, Mike Young, the founder of The Makeover Master, host of the top-rated “Made Over Podcast”, author of "Made Over: How To Create A Powerful Brand That Will Transform Your Business & Save Your Life" tells about his journey of being a liquid millionaire to having a $200,000 debt. He shared how he & his friends built a mortgage company with 250 employees & 10 offices from scratch. But when the housing crisis in the U.S happened, all his properties slowly disappeared.

His life became miserable but he didn't give up. Instead, he pushed himself to work even harder to achieve his success. He is now an author and he works with entrepreneurs who can't figure out why their business isn't working. His goal is to save people from breaking their banks for expensive courses & events by sharing all the knowledge & expertise he acquired for years.

Mike's system and methodologies save TIME, MONEY & ENERGY by removing all the roadblocks slowing down your business.

"Failure takes you one step ahead from who you were before; It is a stepping stone to success. It grooms you for something you deserve the most.

The learnings from failure are the wisdom you take with you as you move forward. Take your time. Embrace your experiences and move on because THE WORLD WON’T STOP FOR YOU."

Mike Young Podcast - https://themakeovermaster.com/podcast/

1:42 Who is Mike Young?

Yeah, no problem, man. Yeah, thanks for having me on the show. I appreciate it Ari. In the makeover master. We help businesses get unstuck. A lot of times it's very difficult to see the forest through the trees from your own perspective

2:33 How he started his real estate firm

Yeah, out of college. I got into it and I thought I was gonna play professional baseball. When I realized that wasn't going to happen. I had a friend in the mortgage industry.

6:28 His mental space when mental space everything was crashing down

Yeah, man. I think I'm hardwired to be an optimist. You know, I've always been like, I remember sitting in my office the first few weeks. And my mental state was I don't have a plan.

10:00 When do people become desperate?

Well, and I think to your point, my brother in law in 2015 took his own life. And so when you lose things, and then you lose hope on top of it, that's when people do some desperate stuff and you can keep the hope.

21:01 What does "Save them a lot of years and save them a lot of money" mean to Mike?

Well, I think in the beginning I, I had that mentality, like a dumb guy that doesn't ask for direction at the gas stations, like, No, I'll figure out where I'm at. And so I took that approach where I'm gonna figure this out on my own.

26:01 When did his business start to take off?

When you have to do the opposite you have to do those two things are huge to me that I think when my business really started taking off, it was because of those two things connection and giving.

27:40 What's the word of hope that he would give to the listeners?

I would say a couple of things. One is there are millions of people that have been there where you're at, if you're struggling and you're stuck and you're frustrated, and you're depressed. There's tons of people just like me that know how that feels that would gladly help you.

29:49 What helped him get through the dark times?

You can help so many people and there's something for you to do. And there's a reason you're still here. And when you can make it through that moment.

31:33 One piece of actionable advice he has for people to help them on their way to greatness

I would say, get very clear on what you want. Find somebody that's already done it before you and ask them for direct mentorship or coaching or advice and help.

Originally recorded 2/12/2020

Special Guest: Mike Young.

In this episode, Lisa Capri, the host of the Raise Your Frequency Podcast, shares her journey about being a teacher, an entrepreneur & a voice artist. She studied Journalism in Communications and Radio Broadcasting & became a teacher while handling her own educational company.

Balancing life, work & business became difficult for her after many years. She knew she had to sell her business & work from home to be there for her son, who was about to enter the school system.

Establishing her business was difficult, she encountered multiple failures & successes which shaped her values & wisdom. As someone who has a heart of helping, she now teaches female entrepreneurs how to build their BRAND, INFLUENCE & AUDIENCE through PODCASTING.

"Life is unfair because you can’t have it all.

The goals you have for you and your family requires sacrifice. But humans are given the ability to adapt to changes from the decisions they make.

Life's uncertainty is inevitable but it brings out the best in you through the test of time.

It may be unfair, but it reveals the world's most beautiful creation, and that is YOU."

https://www.lisacapri.com/

1:54 - Lisa tells about herself

Sure. Well, first and foremost, I am a podcaster like yourself, so it's awesome to be on a fellow board. podcasters show I host Raise Your Frequency podcast, which like your show is primarily targeted at entrepreneurs, although probably a little bit more segmented.

4:24 - What was her teaching experience like?

Yes, So way back when this is gonna date me, but well before the world of social media and digital online marketing. I wanted to study journalism and communications, which I did. So here in Canada, we go to university, you guys call it college up

9:18 - Does she use advertisers on her show?

Indirectly. Currently, My show is commercial and sponsor free. That may change but I am monetizing the podcast just an indirect way.

10:58 - The story of Lisa's failure and success

There we go. Oh, awesome. I love California by the way. So here's where this stems from, and my whole idea of failing and succeeding actually being seasons in your business and life. This comes from, I think self identifying as a multi passionate entrepreneur, politely called a serial entrepreneur. But let's be real. It's shiny object syndrome masked as a multi passionate entrepreneur.

16:42 - How did she lose her assets and what did she do about it

It was but I mean, they were that platform that went under within about a year and a half of me opening the store. So unfortunately, I had built a client base. I had all of these products up online, but I didn't prepare myself for the eventuality of what if this platform does go under? What if you know I don't have the infrastructure after?

20:44 - When should we stop overpreparation?

Here's what I'd say to that. If it impedes your everyday working and it impedes you from doing what you do best, then it's too much. And if you still feel the need to dot all the i's and cross all the T's then you need help. You need a virtual assistant or you need someone that you can keep on a retainer that will do these things for you so that it's out of sight out of mind.

22:13 - Her rock bottom moment and how she get past that

Oh, yeah. So I sold the business as you know from my previous story. And then I had to figure out how I was going to build revenue from home starting from nothing. Now, I'm going to fill in a couple of blanks here. Yes, I did start in voiceover but you start really small. So that's not going to support it's not going to pay your mortgage. Right, especially not at the beginning.

27:15 - What she did to transform that failure into success

Taking those lessons in late 2017, early 2018, as I was gearing up to launch the podcast, I knew that I wanted to take everything that I had learned because I had to learn everything the hard way in terms of how to launch a successful podcast,

43:19 - How does she ignite her zone of genius

The ukulele is just one of th-ose cool things that I had my eye on for a long time. And I kind of have this thing I don't know if you do this as well, where I feel like okay, if I can bring myself to this definition of success with the project I'm working on now. My reward is that I get to indulge in some sort of new creative outlet.

47:58 - One particularly actionable item that she recommends people do today to bring them on their way to greatness.

Yeah, and I think we've hit the nail on the head here. And it perfect timing when we talk about what you call purposeful play is that it's in those moments where I'm doing something seemingly completely unrelated to the project that I'm trying to build, where I get my absolute best ideas, or I get the answer to a problem I've been trying to solve for ever.

Originally recorded 2/12/2020

Special Guest: Lisa Capri.

In this episode, Jeff Gargas, the COO and co-founder of the Teach Better Team, tells us about his roller-coaster journey of being a college dropout, a rockstar and finally fulfilling his mission to students everywhere and changing the way they think about their education.

He shares about the struggles of the students with different learning styles and how they created a methodology that promises to leave no one behind the class.

"No one should be left behind. Every student deserves to be guided with full attention according to their learning style. Asking them what their challenges are is a big help in making progress and leading them to their success."

https://www.teachbetter.com

2:42 - Who is Jeff Gargas?

Yeah, so I'm actually the co-founder of Teach Better and I operate us our CEO or Chief Operating Executive which really means that I do a little bit of everything. We're a small business. So we all wear a whole bunch of hats to do a lot of things but I'm also like the CFO and head of HR and marketing teams.

4:19 - What was Jeff's dream when he was a child?

Yes, I want to be a rockstar. I had bands and with the specific band that we were together for a while starting doing decently just on the very local scene and we had decided that we were going to put a paper label on our album….

5:30 - How he got into the professor position.

That's actually how I got into the professor position at Kent State University is that I actually taught in class in the music industry.

6:40 - His financial struggle and what he realized

We were struggling to make money and I promised myself that if ever got to a point where I thought even for a second about taking advantage of an artist, I was done and I was at the point where we just substitute going so much to make any kind of revenue.

7:31 - How he met his Teach Better co-founder

So it's kind of a weird story. So Chad Ostrowski is my co-founder with Teach Better. Back in the day I actually managed this band. He's a very talented rock drummer.

11:42 - Does his methodology fit into Common Core?

Yeah. So there's a lot of parts. So Teach better is like the overall brand. So again, so Teach Better mindset is really just a continual and relentless pursuit of being better for your students.

13:10 - What is the Grid Methodology?

The grid method is it's a methodology right? But it seems like for what you just said, you can both deal with the kids in class who are struggling and deal with the kids in class who are brilliant and moving far faster than anybody else because the Grid Method focuses on what each student is doing and not the class.

23:20 - What is their mission statement?

Yes, our mission is to help teachers create environments where every student thrives in the classroom. It's really basic and broad because that's just basic. That's what it is.

25:43 - How did they start building Teach Better

It's a long-term game and I mean when we first started, you know Chad and I work and we both had full-time jobs outside of that and we you know, we work in this from about 9 or 10 p.m. Until you know, one or two three am before we got up…….

35:22 - Biggest takeaway from the movie Cool Runnings

“Gold medals are an amazing thing but if you're not enough without them, you'll not be enough with them.”

Originally recorded 4/18/2019

Special Guest: Jeff Gargas.

In this episode, Michelle Dickinson, the author of Breaking Into My Life, tells us about the struggles and pain she experienced as a child living with her mom who was suffering from Bipolar disorder.

She shares how she sacrificed her childhood life to support her mom who was abusive because of her illness. At a young age, her confidence, self-esteem, patience, and love was challenged because she was never the family's priority, but it was her mom and the focal point was her mom's illness.

"If you are in a mess right now, just go on, pick yourself up and never lose hope. Your current situation will fade away in no time. Just hold on to your dreams, be yourself & believe in yourself. Learn the lessons from your struggles & failure because it will soon be an inspirational message to the people around you. "

Resource

3 Exceptional Takeaways

Show Notes

2:15 - Michelle tells about her Memoir

** In February of last year, I released my Memoir which is a capture of my childhood growing up with a bipolar mother in an effort to humanize mental health and raise awareness and tell my story from the lens of a child caregiver

3:49 - What inspired and motivated her to write her book

** The whole thing that propelled me to write my book was being on the Tedx J&J stage. So that was where I first told my story and I got some amazing public speaking and coaching from its head coach that really I think has served me well, and I'm excited to see where this goes.

6:54 - Michelle reading the excerpt from her website

** Yeah. Sure. I mean it's there's a reason why I chose that as the excerpt from my website and so here let me share it with you. So Mom has been sick for the last few weeks. Our house has slipped from control into complete chaos, and I've moved from a sense of relief to a sense of Burden when Mom began her downward slide.

10:24 - She shares how difficult it was for her to sacrifice her childhood to support her mom.

** Yeah. Sure. My childhood was different, you know most kids have you know their stuff that happens in your childhood? Like my entire childhood was like painted by the backdrop that my mother was the priority in her illness was the focal point.

14:00 - How she turned her struggles into success

** I have to fast forward because like I couldn't see this at the time. I have to fast-forward to the back of my book where I have this epilogue where I highlight how growing up with someone like my mom actually serves me now.

15:42 - Make your mess your message

** I have a colleague that once said to me from your mess make your message. And I think that that is really the reality for me

17:20 - What are the benefits of exercising?

** Yeah, I believe in Fitness as a vehicle as advice to help you feel better.

19: 20 - Her journey in writing her book.

** Exactly. And so it's something that led me to okay. I'm going to write a book

19:50 - How she remembers her mom?

** Mmm. Yeah, you know I had this image of my mom before she had been diagnosed with bipolar. I think she probably was first affected by her illness when I was 4 or 5.

23:45 - Strategies that she can recommends to people who are in the same situation to what she grew up in.

** So, yeah, first of all the parent that isn't mentally ill the parent of the child in that relationship needs to make sure that child is getting the emotional mental

27:43 - The tool you can use to talk about your feelings anonymously inside a community

** Yeah, so and that's hard right if they don't want to get help if they haven't been formally diagnosed.

39:00 - What's so important about maintaining self-love about creating a good sense of self-esteem?

** * Oh, yeah, I mean, so that's something that I always struggled with my mom who wasn't there in my corner reminding me that I could have and do anything I wanted and that I was worthy of my dreams and that I was beautiful.

** And because if you can't see your own value, you basically are inviting other people to do the same. So I think something as simple as just like looking in the mirror and like reminding yourself. What are those attributes you're really proud of that are uniquely you that you only can bring to the table knowing and being present

Originally recorded 2/18/2019

Special Guest: Michelle Dickinson.

Experience what it feels like working with big and small brands with Simon Lamey. He tells us about how it is important to work with people who have the same passion as you and how to do proper content marketing with what he calls the "Emotional Acupuncture". Building and creating a business is not a walk in the park, and having a mentor who will guide you in your journey is not an expense, but an investment.

"Content Marketing isn't just about "being present", but it is the ability to establish a genuine connection with your target audience, maintaining a good relationship with them and nurturing it in the right way. Simon Lamey has proven ways on how to do it with passion so your customers can eventually turn into your "Brand Evangelists"."

6: 49 - Ari: Can you tell us a little bit more about what you do, please?

7:07 - Simon: At the moment I sell marketing advice, one-to-one consultancy typically through agencies to their bigger clients, but I also sell my time via online communities.

8:12 - Ari: I saw when you were up and coming you were just getting into the business you started out by working for Saatchi & Saatchi a that I pronounce that right? Anyways, you're working for this big advertising agency Saatchi & Saatchi and you started off doing Adverts for cement.

8:32 - Simon: Yeah, that was my first account, I wasn't even the guy who could do the Creative. I was the guy who was the project managing it they call it account manager. It was even duller than that.

9:40 - Ari: What are some of the bigger brands that you've worked with?

9:46 - Simon: Coca Cola, Honda, Social media with Coca Cola . I've worked with so many. The reason I'm pausing is because that I think I've worked for 220 brands....

10:31 - Simon: It's just incredibly Cutthroat. So it was a big reason why I went to well the big reason it was another factor that why I went to work for myself because I think I lost the sense of meaning if you like the feeling of meeting going to work for people and working for bigger companies who can do stuff to people's lives.

12:58 - Ari: I wanted to know what lessons have your learned from working with these huge brands?

13:04 - Simon: I guess one is how disloyal people are and you can't force people to be more loyal than they are. There's a phrase which is called polygamous loyalty.

15:48: - Simon: Pretty much every other business I know wants to grow quickly. They're not happy with it. They haven't found their limit of what they can handle if you don't reach new customers , you just try and reward people who are existing customers only, you know, you can't always get them to buy more.

16:26 - Ari: Before you would said that a lot of people are unable to get people to be loyal but I had this like thought when you said that I was like, but with the right, I don't even want to know if it was a brand here, but with the right outlook and the right attitude, I feel like you could technically Inspire loyalty.

17:15 - Ari: There's an old story here on this side of the pond. I don't even know if it's true, but it doesn't have to be true with the feelings that it evokes. You know, there's an old story that there was a Nordstrom's that opened up in a like a mall and a lady walked in and she was like I want to return this tire and the guys like....

18:27 - Ari: The healthiest breakfast on the planet. Can you tell us about this?

18:36 - Simon: Of course, I highly recommend it. So every morning, I have this breakfast that was inspired by a fitness instructor.... He's got a guy called Mike Dolce..

20:26 - Ari: The project that you're currently working on, you call it the Brainwheel. Can you describe what the Brainwheel means and can you just tell us a little bit more about this initiative that you're working on?

20:35 - Simon: Yeah, of course, of course a the brain will is it all originates from and I was talking to a guy called Michael Shawn who he said he had a problem with about why it's about why but why is it that the customers go to the competition even though he's got a much better product or service.

25:58 - Ari: Can you describe how to do content marketing that gets clicked in not ignored?

26:02 - Simon: That's exactly the emotional acupuncture that's how to do it so, this is a that's a great question. So this was the presentation actually I did a few weeks ago as well. So in order to do that, it comes down to having the right message. I think the easiest way to think of it is the Facebook ad. I know Facebook isn't is so pure content ideally it should be organic but the principles are always the same..You have to connect with your audience straight away.

26:35 - Ari: Absolutely. Yeah, really important. It's really what I talk about with people as well, I'm talking about my own marking my own bringing the more that I can essentially make myself into almost an IBM type choice that are off I can be that's just going back to that old saying nobody ever gets fired for hiring IBM.

31:35 - Simon: It's not got a good track record. So it's like the same with content if you want some contents really travel far, find a horse that's proven, you know people like it.

31:50 - Ari: What are some of the reasons that the competition will get the customers even though the other companies are making the better product?

32:06 - Simon: Yeah, One of them is size and it's very difficult if you're small because there's something called the double jeopardy law which means the...

32:38 - Simon: So they studied data from hundreds of years. It was hundreds of brands in different countries. Well, it is quoted as a law and but there are ways to work around that.

35:32 - Simon: I always say you gotta start with anger and rage.... I think you do have to start and creating Superior product with rage. Rage is where you start.

35:50 - Ari: I think that maybe sometimes there are others, you know passion love inspiration. Rage can save a life. Hey, I recently did an interview with somebody who used rage literally to save his own life

38:18 - Ari: A lot of companies are shifting to almost all digital marketing. Is it best to do that?

38:31 - Simon - It depends on your size first of all. I think if you are a small starter, I think you have to start offline.

40:00 - Ari: You've mentioned a number of times these Marketing Science Institutes, what are we learning from these new wave of evidence-based marketing science that's changing really the fundamentals of how we would market a business?

40:17 - Simon: There's so many interest , sort of many revolutionary things that are comin out that the bigger brands are getting access to...

40:55 - Ari: IPA's one of the bigget institutes that's coming out with this information?

41:59 - Ari : "I'm not one of those marketers who promise you gold mansions and black panthers. So I am just wondering what's the dream with gold mansions and black panthers?

42:08 - Simon: You see those cheesy clickfunnel things saying I will teach you something that will make you rich....

45:58 - Ari: Did you have any moments of like a huge failure in your life, Can you think of anything else that you are willing to share?

46:17 - Simon: One was about 4 years ago where I set up a business called The Green Fastlane and I want people to go Green. The problem is that it is a really good idea but it wasn't a business idea.

48:13 - Ari: Once you realize that this was not going anywhere. What did you do specifically to overcome it to get past it?

48:22 - Simon: I tried another wacky idea which was to try to make vegan protein shakes.

49:15 - Ari: How did you begin to move mentally away from this mental mode of failure?

49:30 - Simon: Yeah it is. I mean you need a great teacher however successful or unsuccessful. You need a great teacher. That was my first fantastic step.

55:32 - Ari: What would you say is your most successful moment today or one of the most successful moment?

59:18 - Ari: What one concrete piece of advice that people can put into play now to help them move in their Way To Greatness?

59:24 - Simon: Don't look at the competition, Keep your eyes focused. Keep focused where you are.

Originally recorded 3/18/2019

Special Guest: Simon Lamey.

You may be in a situation that's very sad, traumatic and stressful right now. But you will get through it. And once you did, it will make you even better and stronger than before. Never let your current situation dictate what the future has for you. Keep on improving yourself and show the world that you deserve that "ONE GREAT LIFE".

04:35 - Ari: I want to just touch back into your life a little bit. You did mention to me before the show that you've had life experiences where you've suffered from depression and you also mentioned the environment that you grew up with. Can you tell us a little bit about those?

4:58 - Chardeja: I grew up in a poor neighborhood moving from house to house transferring for a whole bunch of schools, trying to make new friends...

5:18 -Chardeja: I just had to tell myself what you want to be that person that everybody can go to do when they're feeling down.

6:00 -Ari: What I love is that you literally just told us that you make a conscious decision on a daily basis on a minute-by-minute basis to be happy and that you've developed this ability to make that choice always based on your own personal self work. How did that journey work? How did you get from from depression? Like what was your moment of epiphany? What was the moment where you said this has got to change I got to do something about this?

6:39- Chardeja: I didn't want to be on the type of business prescription just a not benefit me at all. I have siblings too and if I want to be a role model for my siblings I have to change myself for the better not just for myself

7:58- Ari: The bad is not gonna last in the good's gonna come back. And so I should just be focused on being happy.

8:25- Ari: So you have recognized at a very young age that you are a role model to younger siblings that you're a role model to the kids around your to your peer group even and and then you've gone a step further and you take an action based on that realization. Can you bring us into this journey that you took?

9:36- Chardeja: I turn that negative into positive

10:14- Chardeja: It all starts with you..

10:33- Ari: The loudest voice in the room that's the one you're gonna listen to.

11:55- Ari: You practice gratitude in the morning when you wake up..

13:15- Chardeja: I can't give advice to people if I'm feeling down...

15:38- Ari: You mentioned before that you've had some traumatic childhood experiences. Would you be comfortable sharing any of those or no?

16:08- Chardeja: He is a drug-addict sadly and no matter how many times we try to help him....

17:33- Chardeja: I cant't help somebody that doesn't want help.

18:39- Ari: The problem is when somebody is so hooked into that situation, when somebody is so involved in that world, it becomes so normal for them, So mind-altering. It's so changes attitude.

19:59- Chardeja: My dad, he did give good advice good motivational speeches, even my old dad, he looks up to me that really touched my heart.

20:39- Chardeja: It is sad to see the whole different person. That's a whole different person when drugs take over. It's a whole different person not the same person. But I did, take the time to forgive them.

21: 01- Ari: You also mentioned bullying. Do you mind if we touch upon that?

21: 08- Chardeja: I've been bullied majority of my school experience. Middle School, Elementary Schoo, High School.

21:33- Ari: How did that affect you and how did it make you feel? What did you do after?

21:50- Chardeja: Well, I'm going to touch upon where I've been bullied majority of my middle school high school.Every time the teachers they will help a little bit, but they can't control.

22: 40- Chardeja: But I still managed to make friends.

23:55- Ari: Basically bullies don't need a reason, They'll find a reason so it's not like it's not like well if I just get the right shoes, they'll start accepting me.

24:00- Chardeja: It's gotten to the point where I used to go home and just cry and talk to my mom about it. It just got really bad. That's was another factor to my depression by just getting bullied.

25:25- Chardeja: You have to go through struggles to become a stronger person

26:32- Ari: Everytime we go through struggles, we grow and we grow and we grow and we become bigger and better people because of them.

31:45- Ari: You mentioned also to me before the show that you it sounds like you almost have like an idea of creating a peaceful environment that will be beneficial to both humans and Wildlife. Can you talk a little more about that idea that you mentioned in about this one? I don't know if they're the same or different but can you expand on those for us?

32:11- Chardeja: Yes, I really enjoy nature and Wildlife. I see so many animals get endangered or like killed all and it is ruining our environment not just Wildlife but plastic or litter trash just in general like it's ruining our environment.

32:50- Chardeja: We all want to live a healthier life, hopefully everybody wants that. Yeah.

33:34- Ari: That's all we got and everybody if you want to be healthy now's the Time to do something about it. That's resonating with everything that they're saying.

34: 08- Ari: There's a tons and tons and tons of situations just like this where you have humans who are doing things that are intervening and the world and potentially creating a catastrophic system and unfortunately, they're doing it in a way that we are the guinea pigs.

35:59- Ari: Did you have other thoughts about that?

36:01- Chardejah: Oh, yeah, I'm glad to see people that's around my age or people you were younger than me are starting to realize that we need to save the Earth, the wildlife.

37:25- Ari: I think there is a way to find a good balance and that's really the answer to many of life's problems as finding a good balance between all the way this way and all the way that way.

38:04- Ari: How can we as adults and young adults inspire creativity in youth and once you're talking about it, why is that important?

38:19- Chardeja: As a young adult and other adults young children or like young youth in general looked up to us because like we're older, we are the elders. If we start doing something that is good or that benefit us in general. Then we can pass on that knowledge to the next person or the next young you says about the uprise...

39:16- Ari: How can creativity help that?

39:18- Chardeja: I'm trying to spread a message on this board, but also being creative being creative will draw more attention towards people and towards youth.

40:47- Ari: Do you have any ideas of how we can express the importance of Education to uninspired youth?

40:33- Chardeja: Yes, a lot of people or a lot of use don't care about education. They want it so fast to get rich and famous like the fastest way the easiest way or just get rich in general like the easiest fastest way. They don't want to put work into it.

40:50- Ari: It's not just the youth there are plenty of people out there want that also.

41:00- Chardeja: It all starts with education like education is the number 1 one key to getting wherever you're at.

42:43- Ari: Many many many many jobs on the market the vast majority Jobs, what happened was like this. 25 years ago, most people had a high school diploma and some people a small percentage had a college diploma. So you needed a high school diploma to get a job and to get a better job, you needed a college diploma then...

44:16- Ari: I want to Circle back to a big part of your mindset, It is amazing and our mindset really dictates our reality. And I want to know what do you think are some ways that we can encourage people to have a more positive mindset.

44:33- Chardeja: Is starts with you. Do you want to continue to aim for Success? Do you want to love yourself? Are you happy where you have right now?

47:30 Ari: What one actionble item would you tell them to do today to help them lead on that pathway?

47:35 Chardeja: Just learn to love yourself first.

Originally recorded 4/8/2019

Special Guest: Chardeja Relaford.

"Each person has their own weakness". But this shouldn't stop you from doing the things you really want to do in life. It shouldn't prevent you from reaching your goals in life & attaining your absolute happiness. No matter what the circumstance is, DON'T GIVE UP, DON'T STOP.

7:20 (Ari) - What was it like growing up with asthma?

7:24 (Richard) - I grew up before they had good medicines and it was difficult. I spent a lot of time in hospitals just not being able to breathe and as this is a kid, right? So you're sort of not really all that consciously aware that.

9:29 (Ari) - You said before I just want to touch upon a few of the points you made, You said before you spent time in oxygen tents, can you describe what it was like living in an oxygen tent?

9:39 (Richard) - It was I mean you could open it up and and you could talk to people but that's people who are visiting you like your parents, but you couldn't do it for all you really need to spend most of your time in there.

10:10 (Ari) - Confined, almost like a prison, huh

10:13 (Richard) - It is yeah, you're not able to go anywhere. So I had a lot of time to read books and I would find out about the world through books and that gave me a strong desire to see the world.

10:41 (Ari) - You described to me previously that you spent much of your childhood as a sickly child quote-unquote. How did that shape your childhood experience and your view on life back then

10: 51 - (Richard) -That time I spent a lot of time reading and dreaming of going out and doing things and seeing things

11:18 - (Ari) - And then before you were saying that your entire life changed when you turn 12 or so and the better medicines became available. What was that like having your entire world changed based on just a medicine?

11:29 (Richard) - That was fantastic. It allowed me to do things I couldn't do before it was truly fantastic.

11:38 (Ari) - Was it entire like the entire aspect of your life changed or was it just some parts?

11: 43 (Richard) - I was pretty young so I would probably say most parts. It's a long time ago. But yeah suddenly I was able to do of a whole bunch of outdoor stuff that I could never think of doing for as long as I had this inhaler with me.

12:20 (Ari) - You mentioned just before that one of your friends from asthma Camp had died. What did that do to you?

12:29 (Richard) - That was this big reminder of mortality that this could happen to me too. And there was no predicting it there is nothing that could be done about it.

13:49 (Ari) - Honestly, I feel like everybody could benefit from a viewpoint like that. You know anytime you take the time to contemplate, hey, we're not here forever. Where have I been? And where am I going?

14:30 (Richard) - If this is my last day is it have I done what I want to do? If not then should I be doing something different in case soon is my last day, right?

14:55 (Richard) - Being focused on doing what you want to do and getting your goals achieved us. That's a great result of something like this.

15:05 (Ari) - You describe before not being able to breathe and in our communications previously you had mentioned that not being able to breathe really twists a person twist their focus and just creates almost a culture of constant fear to some degree. So, can you describe a little bit more about how not being able to breathe necessarily twists a person in the way that they act?

15:31- (Richard) - It's more important than anything else and you don't think of it that way because you always think you can breathe until you can't.

16:41- (Ari) - I mean, we were mentioning that before, it happens to be a quote from Ethics of the Fathers as well. It says, "Live each day as if it's your last".

16:54- (Ari) - How did you get into sailing?

16:57- (Richard) -Shortly after I got the better asthma medicines and began to be able to do a lot more outside.

18:50 - (Richard) - I think I sailed 6,000 miles in total doing that.

19:20 - (Richard) - When you're sailing you have to plan ahead.

19:56 - (Ari) - I was reading through some of your materials and I saw you've done some long-distance solo sailing. It's the same idea, right?

20:03 - (Richard) - Yeah. It's an awful lot of planning for long-distance sailing, you're entirely self-contained. You've got to have all your food. You've got to have your tools to repair material stuff breaks all the time.

21:14 - (Ari) -What are the sailboats that you currently own?

21:16 - (Richard) - I have a 50 foot schooner that I have sailed around the Americas in Saigon from the Arctic to the Antarctic.

21:58 - (Richard) - I've been stuck in Harbor for many weeks because there was too much ice to chop through to get out and being in a boat and not being able to sail it, I find it a frustrating experience.

31:16 - (Ari) - I think people don't realize that in a sailboat, you're not moving at 60 miles an hour like you are in a car. What's your max speed over there?

31:24 - (Richard) - Under motor, it's five knots under sail, it's eight, but you can't be can't go against the wind right to go against the wind you have to zigzag back and forth and in front of it

32:30 - (Ari) - Let's move on to Kayaking. How many miles do you have in sailing?

32:38- (Richard) - About 80,000.

33:50 - (Ari) - I'm looking at maps and these are huge, it's like a really big lake that almost rivals the Great Lakes..

34:00 - (Richard) - It's really big. I always get confused because the spaces on the maps the projection makes things look a little distorted up North but it is a very big lake.

34:29 - (Ari) - So which trip was it that your event happened on? Is that the Yukon?

35:15 - (Richard) - My fourth trip was my longest one. And that was to paddle as far as Dawson City.

34:48 - (Richard) - I think that took three months and it was a great trip. I was delayed due to weather and also the weather gets harder later in the season and more towards the coast.

36:57 - (Richard) - It seemed overly dangerous to think about going straight across it seemed like the right way to do that was to go along the coast in a kayak.

40:41 - (Ari) - What's a floater coat?

40:44 - (Richard) - It's a Hypothermia survival coat.

42:30 - (Richard) - I had I still miss capable of starting a fire but my trouble was that I kept passing out from the hypothermia, and there's 15 knots of wind running.

43:05 - (Richard) - I try putting the match my teeth and dragging the striker across but the wind blows it out. I have these little bit gliders and you're supposed to light it with your thumb.

48:45 - (Richard) - It took a couple months to learn to walk again, but I wish to come out of it whole. I lost the boat.

48:53 - (Ari) - You had to relearn to walk again because of the frostbite or because of the muscle coordination from the hypothermia?

50:55 - (Richard) - I was actually using a lot of anger because I was really annoyed at myself for having gotten myself into this situation because I had screwed up. I mean I had been inattentive.

55:30 - (Ari) - One actionable thing for somebody to implement right now to help lead them on the path to Greatness the continued path to success. Do you have any little bits of advice that you might leave our listeners with?

55:46 - (Richard) -Don't stop. Don't give up.

Originally recorded 3/8/2019

Special Guest: Richard Hudson.