Settle in for this episode of Start With A Win and get ready to drink from the fire hose of Tom Ferry’s insights on real estate, reaching goals, and overcoming fear. Tom’s leadership experience started when he was six years old and his parents divorced. At that moment, he knew he needed to step up and lead in the best way he could. This mindset continued throughout elementary, middle, and high school where he was continually leading his peers into adventures, mischief, and revelry. When he was about 18, he started to steer his focus in a more productive direction, being mentored by the writings of business leaders and coaches who helped him realize that challenges lead to opportunities that lead to experiences.

Instead of going to college, he chose to focus on his personal and professional development, joining his father’s company and delving into the new world of performance measurement and management. They realized that measuring performance and then sharing about that performance exponentially increased the likelihood of success and goal achievement, so they started focusing their efforts on this concept. In conjunction with performance measurement and accountability, Tom talks about the ways to attract more clients, increase your average sales price or commission, expand your business, and bring a new product or service to the market that solves a problem. 

One practical recommendation that he has for real estate agents today is to over-service your clients. This might look like having three assistants that handle different parts of the transaction with clients so you can focus on relationships and making the experience better for your clients. 

Links:

“The Slight Edge” book: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463

Connect with Tom:

https://www.tomferry.com/ 

https://itunes.apple.com/us/podcast/coach-tom-ferry/id1076436648 

Connect with Adam:

https://www.startwithawin.com/ 

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https://www.instagram.com/REMAXadamcontos/ 

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