World Business Forum NYC 2023 Series from Stories from the River, Charlie welcomes back Stacey McCormick, the River's Senior VP of Retail Performance as they debrief Dr. Marcus Collins' presentation. Dr. Marcus Collins is a professor at the Ross School of Business. He's an expert on the relationship between culture, consumer behavior, and brand identity. His ideas revolve around how brands evolve, how culture influences decision-making, and how branding could become more tribal. Charlie and Stacey explore how attracting individuals who share a company's culture could build a sense of community and lead to loyal customers and employees. They discussed hiring for culture and the significance of understanding the target audience's culture through social media and community engagement. The episode concluded with Charlie and Stacey looking forward to exploring more of Dr. Marcus Collins' work and how it could impact their business.

Dr. Marcus Collins' book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be - https://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961/

https://marctothec.com/fortheculture

WBF NYC Details: https://www.wobi.com/it/wbf-nyc/

WBF NYC 2023 Brochure: https://www.wobi.com/wp-content/uploads/2022/11/wbfnyc_brochure.pdf

"In Good Companies" Podcast by Cadence Bank, Season 4, Episode 4, Nourish Your Culture: Dr. Marcus Collins on the Power of Culture in Business - https://cadencebank.com/insights-and-articles/business/podcast-season-4-episode-4

"In Good Companies" Podcast by Cadence Bank, Season 4, Episode 5, Under the Influence: Learning Marketing Strategy from Pop Culture - https://cadencebank.com/insights-and-articles/business/podcast-season-4-episode-5

This episode on YouTube: https://youtu.be/y5uSZq4c_OU

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