In America, small business and entrepreneurship is venerated and often romanticized in popular culture and by the media and politicians. But for aspiring entrepreneurs who are not wealthy or well connected, starting a new business is fraught with challenges and inequities. The data reveals that 85% of our businesses are microenterprises, companies of five or fewer people, launched with $50k or less, often without access to traditional bank products and capital. Unlike tech guys launching a start-up with Silicon Valley investments, these entrepreneurs are often people of color striving to build wealth, generate family legacies and create jobs. What they need, from coaching to capital and community can be found in The California Association for Micro Enterprise Opportunity (CAMEO), a powerful network of 400 CDFIs, community lenders, small business and women’s business centers that make success possible for those whom banks do not serve. In this episode of Power Station, Carolina Martinez, CAMEO’s exceptional CEO, shares what it takes to build a thriving ecosystem of support for entrepreneurs of color, including policy advocacy and an insistence on corporate accountability. Do not miss this masterclass on how change is made.