We Are Podcast

I talk to natural health expert Tony “T.C.” Hale about overcoming the doubts of podcasting. T.C. used to be a stand-up comedian, so he understands the frustration of feeling like no one’s listening. Now an author and host of two podcasts, Kick It Naturally and Six Figure Health Pro, T.C. has been teaching health and fitness professionals how to help people on a large scale through podcasting. Here T.C. discusses the importance of staying grounded in your podcast. We break down the learning process of creating a show and why you must keep a realistic mindset. Listen now!

|| LINKS || kickitinthenuts.com | podcasts.apple.com/us/podcast/kick-it-naturally/id784834163 | sixfigurehealthpro.com/about/ | Full Show Notes - mustamplify.com/should-i-start-a-podcast

This episode is a snippet from a We Are Podcast Q&A session with Dan Fleyshman. Dan became the youngest founder of a publicly-traded company when he was just 23. His media agency, Elevator Studio, works with more than 600 influencers and management campaigns worldwide. Dan breaks down how to make your podcast stand out with a dynamite brand. He also dives into best-practices for expanding your network and staying on top of your social media presence. You don’t want to miss out on Dan’s unparalleled wisdom. Listen now!

|| LINKS || victoryceo.com | modelcitizenfund.org | mustamplify.com/resources/ | Full Show Notes - mustamplify.com/257-building-a-brand-for-your-podcast-with-dan-fleyshman/

This short clip from our Launch Accelerator program is all about how to adapt your podcast to consumer behaviour. I break down how to explain your topic like you’re talking to a 5-year-old. I also go over creating an effective introduction that is sure to lock in your listeners. Your podcast is no exception to the ever-changing world which is why it's important to go with the flow.

|| LINKS || mustamplify.com/resources/ | Full Show Notes - mustamplify.com/256-adapting-your-podcast-to-consumer-behaviour/

In this week’s episode, Byron talks about how his vision of success has changed after starting a podcast. When he first started, he thought renowned guests and popular topics would bring him to the top. Over time he realised that listeners want interesting stories from authentic people, regardless of social status. That “aha” moment happens in regular conversation. You can send the same message with different wording, you just have to change your thinking to figure out the greatest effect.

|| LINKS || drivenyoung.com | wearepodcast.com |
| Full Show Notes - mustamplify.com/255-changing-minds-with-your-podcast-with-byron-dempsey

In the podcasting world, you’re bombarded with the importance of the “Call to Action”. A CTA is indeed important, but what about the call to engagement? Engagement can’t happen until you create meaningful relationships with your podcast audience. In this episode, I speak with Mathew Passy on Podcast Me Anything about the importance of audience engagement. We hash out ways to do this effectively and how to build mutually beneficial relationships with your listeners. Tune in!

|| LINKS || www.thepodcastconsultant.com/ | Full Show Notes - mustamplify.com/should-i-start-a-podcast/

This episode features a We Are Podcast session with Dan Martell. Dan is the founder of Clarity and Flowtown and hosts two podcasts of his own. He is a master at creating magnetic content. Dan goes into the 7-step process he uses to create this valuable content and how he uses it to monetise. He also explains why monetising your podcast isn’t just about the money; it’s way beyond that. Listen to learn why you should definitely do it now if you haven’t already.

|| LINKS || danmartell.com | wearepodcast.com/|
| Full Show Notes - mustamplify.com/253-why-you-should-monetise-your-podcast-with-dan-martell/

In this short episode, I break down how looking at sales as invitations can change your whole approach. I give you the steps I use to convert listeners to customers. And I explain why looking at sales in a negative connotation is throwing off your entire game. Your listeners are smart, so if they think that you think you’re being sleazy about sales, it shuts the whole thing down.

|| LINKS || wearepodcast.com/ | Set Up Foundations Call - wearepodcast.typeform.com/to/VSh9jKXY | Full Show Notes -  mustamplify.com/252-how-to-invite-instead-of-sell-in-the-podcast-world

Consistency is so essential for a successful podcast. Taki Moore lays out the five steps to creating a framework that will deliver a consistent tone, quality and style every time. The secret is to develop a framework that’s loose enough to give you freedom but tight enough to deliver consistency. So if you don’t have a framework for your podcast episodes yet, you need to listen up. This will save you so much time and frustration. Take it away Taki!

|| Links || https://milliondollarcoach.com/ | Taki on social media - @takimoore | https://wearepodcast.com/

This episode is a short snippet from our Growth Accelerator program. In it, I get down to business about what it means to audit your content and how to do it. First, I break down all the different categories of content. Then I explain why each one is an essential component in your podcast content library. 

Content is so incredibly vital to bringing attention to your podcast. And you probably have way more usable content than you realise. Running a periodic content audit gives you the ability to repurpose the content you already have, and an idea of what you still need to create. So take a few minutes and listen, and then get to auditing!

In this episode, Carina O'Brien breaks down how she’s able to work, be a mum and run a podcast all the same time. She’s got a little one at home, and another on the way, so organising, scheduling and prioritising is a must. The pandemic altered her plans a bit, as it did for so many of us, but it made her goals clearer in many ways. Carina speaks about her new plans for the future and what she’s doing to prepare her podcast for maternity leave. If you’re a working parent and worry that it will inhibit your ability to start a podcast, this is the episode to listen to. 

|| LINKS || workingmumma.com.au/ | workingmumma.com.au/podcast | Amplify Book & 7 Funnel Maps - mustamplify.com/resources/ | wearepodcast.com/ | Full Show Notes - https://mustamplify.com/249-how-to-be-a-podcaster-and-a-working-parent-at-the-same-time/