We Are Podcast

It seems that the COVID-19 has created the perfect opportunity for everyone in lockdown to get behind the mic and start a podcast of their very own. But, should you really be starting a podcast without knowing some of the hard truths?

where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

Rachel Corbett has spent over two decades perfecting her craft by working professionally in media, specialising in podcasting and radio. She admits that she is a bit of a ‘jack of all trades’, earning her stripes in multiple areas of media that have now fused to become what we know as the podcast industry. 

Rachel became the Head of Podcasts for Mamamia, where she painstakingly grew the podcast network from 15 to over 35 shows. These shows were and still are grabbing the attention of over 1 million listeners a month. 

In fact, this colossal success has seen her and her team winning a whole bunch of awards across the globe. Not only that, but she’s also been kind enough to create the hugely successful course, PodSchool, to help people like you start a podcast the right way. 

In this episode, Rachel and Ronsley get down to the nitty-gritty surrounding podcasting best practices. They look at how the Coronavirus has affected the podcast industry, and whether everyone really should start a lockdown podcast. 

They explore whether your podcast content is actually working, and how you can begin to amp things up, right from day one. You don’t want to miss it.

• Rachel’s views on podcasting and who should (and shouldn’t) be starting a podcast during a pandemic
• Why you should lower your podcast expectations
• The biggest misconceptions around creating a podcast
• Why it’s okay not to have ads 
• How a podcast can build credibility and personality
• Why you shouldn’t rely on your ROI but strive for evergreen content instead
• Who you need to be thinking about before starting a podcast
• Is your podcast content really working? How to get the best engagement
• Why you shouldn’t just jump into the deep end
• Predicting listener behaviour during the pandemic

Links:

Rachel’s Website

All Rachel’s Podcasts

The PodSchool Course

Rachel’s Instagram

Rachel’s Facebook

Rachel’s LinkedIn

Rachel’s Twitter

Are you struggling to get your voice heard? You could be lacking one of the vital three aspects- differentiation, amplification, or evolution. 

Welcome to Should I Start A Podcast. Each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast and build an audience, and how to keep them hungry for more.

If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

Welcome back to another episode of Should I Start a Podcast. In this week’s episode, we’re going to be listening in on our Growth Accelerator program, a course designed by Ronsley to help attendees grow their podcast in just six weeks. 

In this snippet, we discuss the framework behind the three essential things podcasters should avoid lacking—differentiation, amplification, and evolution. Your heart might be in the right place, but what can you do to stand out from other podcasts?

Let’s dive in and get your voice heard!

“We don’t just want to be another podcast. None of us just wants to be another podcast.”

Also in this episode:

• How to navigate differentiation
• Why ‘imagine’ is such an important aspect
• Dissecting amplification and the areas you should tackling
• The importance of evolving everything around your show
• The sales machine 

If you enjoyed this episode, you’re going to want to check out our We Are Podcast House Sessions 2.0. You’ll get more of these great podcasting courses, as well as all the tools you need to launch your podcast, grow your audience and everything in between.  Register here while spots are still available!

As podcasters, we want to be attracting engagement, grabbing attention, and getting those sales. In order to do that, you may need to master the audio marketing machine. 

Welcome to Should I Start A Podcast. Each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast and build an audience, and how to keep them hungry for more.

If you’re thinking about starting a podcast or simply finding a better way to get your message out to your audience, then this is the podcast for you.

“The most powerful part about audio is that it’s the highest form of engagement.”

This week, we’re heading back to the Launch Accelerator Program, a course designed by Ronsley to help attendees launch their podcast in just six weeks. 

In this micro-episode, Ronsley breaks down the exclusive Amplify audio marketing machine and explains the method behind attracting engagement, attention, and sales for your podcast or business. Ronsley has mastered this process, and uses it not only for his brand but for other clients, too. You really don’t want to miss this!

We’re getting deep in here today, so you’ll wanna take notes!\

Also in this episode:

• The three things every business needs to get
• The power of audio as part of your marketing strategy
• Dissecting the importance of the marketing foundations
• Who are your partners?
• What Ronsley means by “Productise your ecosystem”
• The strong relationship we have with our podcasts
• Why you need to show the steps towards delivering outcomes
• How does your audience feel?

If you enjoyed this episode, you’re going to want to check out our We Are Podcast House Sessions 2.0. You’ll get more of these great podcasting courses, as well as all the tools you need to launch your podcast, grow your audience and everything in between.  Register here while spots are still available!

In the world of podcasts, there are heroes and villains. If you want your podcast to grow and develop, you have to identify who has your corner and what you've got to fight. 

Welcome to Should I Start A Podcast. Each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast and build an audience, and how to keep them hungry for more. If you're thinking about starting a podcast or simply finding a better way to get your message out to your audience, then this is the podcast for you.

Once again, we're listening in on our We Are Podcast 6-week Growth Accelerator Program. This program is an intensive course designed by Ronsley to help attendees grow their podcasts in just six weeks. 

Today, you're invited to help yourself to this tasty morsel of an episode. Ronsley is explaining how to identify the heroes and villains that directly affect the progression of your podcast, and why this will help you get one step ahead of other podcasters. This sweet treat goes down very nicely with our previous launch accelerator sneak peek, The Power of Picking the Right Fight.

This is yet another high impact episode, so grab a pen and paper, take notes and start accelerating your podcast!

Also in this sneak peek:

• The heroes you want to take on your podcasting journey
• Spotting the villains within the podcasting world
• Why you shouldn't fear to take on the right fight
• Why you need to take empathy over authority when building your audience

If you enjoyed this episode, you're going to want to check out our We Are Podcast House Sessions 2.0. You'll get more of these great podcasting courses, as well as all the tools you need to launch your podcast, grow your audience and everything in between.  Register here while spots are still available!

Starting a podcast can be daunting, but clearly defining what success means to you can become one of the best tools you have when it comes to growing your show.  

Welcome to Should I Start A Podcast. Each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast and build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast or simply finding a better way to get your message out to your audience, then this is the podcast for you.

Today, we’re spoiling you with yet another snippet from our We Are Podcast 6-week Launch Accelerator Course. Although this intensive program is usually only available to registered attendees of WAP, we’ve decided this information was too valuable to hide away from the masses.

We’re going to be eavesdropping on this exclusive conversation with Ronsley, which pairs up nicely with the previous launch accelerator sneak peek, Shaping Your Definition of Success. This time around, he presents an overview of exactly how to shape your definition of success by using the Pyramid of Progression.

If you’re new to podcasting, this is a fantastic tool for creating and launching a successful show- the right way.

• What do you want your movement to be about?
• What is your ideal frequency?
• Introducing the Pyramid of Progression
• De-constructing the revenue scale
• Why it’s so important to take one step at a time

To register for We Are Podcast House Sessions 2.0 this September, go to wearepodcast.com

If you’re thinking about starting a podcast, or already have one in the mix, standing out of the crowd or reaching the right kind of listeners isn't always easy. Sometimes we just need to firmly establish our ‘why’ and prioritise our audience. 

where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

In this episode, Ronsley is getting the lowdown on podcast best practices, with “The Girl who Gets it Done,” Espree Devora. Like so many podcasters, Espree is a creative. In fact, she seems to have been born with a perfect mix of entrepreneurial and creative genes. 

At age 14, Espree created a scuba diving retail shop, which eventually transitioned into a digital media company, ZexSports. 

Fast forward to now, and you’ll find Espree working around the world, providing education, networking opportunities and guidance surrounding tech and startups, to help others follow their dreams.

Espree is also the host of two Award Winning Tech Podcasts; WeAreLATech and Women in Tech. As you can imagine, they’re very niche topics to take on, but she has hit the ground running, and unabashedly smashed iTunes rankings along the way.

The We are LA Tech podcast acts as a hub for entrepreneurs within the Silicon Beach community, and helps people to connect to useful resources. In recent years, it has been likened to a virtual tourist office for LA Startups. 

The Women In Tech Show is all about sharing women’s stories on how they got to where they are today. The show’s sole purpose is for every listener to walk away feeling 'If She Can Do It So Can I'. 

In this conversation, the pair get right into the nitty-gritty details about finding your purpose before you start a podcast. They touch upon how to choose the best podcast name and why you need to create your own rules to get what you really want.

• The reason why Espree started a podcast
• Why you shouldn’t strive to be everything to everybody
• How to find an awesome name for your podcast
• Why you need to celebrate your wins and stand out
• The importance of role models
• How to take charge of your podcasting destiny
• Why you need to create a community to boost your podcast game

Links:

Espree Devora Website

Espree Devora Instagram

Espree Devora Twitter

Women in Tech Podcast 

We Are LA Tech Podcast

Podcasters have the platform to create impactful movements and make a real change in this world. It’s just a question of taking a few simple steps. 

Welcome to Should I Start A Podcast. Each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast and build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

This episode features an awesome snapshot from our We Are Podcast Growth Accelerator Course. Although this intensive program is usually only available to registered attendees of our We Are Podcast conference and House Sessions, we decided this information was too valuable to keep to ourselves.

In this eye-opening segment, Ronsley breaks down how any podcaster has the influence to create the right kind of movement. He also briefly dissects why encouraging connection is key for creating an impact, and how podcasting allows you to encourage clarity for those more difficult conversations.  

This short snippet invites you to get a taste for how informative and useful our WAP House Sessions and courses have been. So take a few minutes and let Ronsley guide you through growing your podcast.

Also In This Sneak Peek:

• How to create an impact with your podcast
• The power of picking the right fight 
• Why you shouldn’t shy away from becoming a ‘hub’
• The 4 steps to creating your movement
• Why you should have the conversations no one wants to touch
• Why you need to establish your systems

If you enjoyed this episode, you’re going to want to check out our We Are Podcast House Sessions 2.0. You’ll get more of these great podcasting courses, as well as all the tools you need to launch your podcast, grow your audience and everything in between.  Register here while spots are still available!

Launching a podcast is a very personal journey. Having a safe place to practice is the most important thing to build confidence.

Welcome to Should I Start A Podcast. Each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast and build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

This episode features a very special snippet from our We Are Podcast 6-week Launch Accelerator Course. Although this intensive program is usually only available to registered attendees of WAP, we decided this information was too valuable to keep to ourselves.

In this short and sweet little segment, Ronsley discusses the importance of confidence when it comes to launching your podcast, how to shape your definition of success, and why you should rely strongly on your imagination. 

This sneak peek should give you an idea of how informative and useful our WAP House Sessions and courses have been. So take a few minutes and let Ronsley guide you through the beginning stages of the launch process.

Also in this sneak peek:

• Why knowing what you stand for builds confidence
• The importance of strengthening your argument
• No experience = no imagination
• Why you should consume a wide variety of podcasts
• Why you shouldn’t pay attention to the numbers
• Sustaining your creation

If you enjoyed this episode, you’re going to want to check out our We Are Podcast House Sessions 2.0. You’ll get more of these great podcasting courses, as well all the tools you need to launch your podcast, grow your audience and everything in between.  Register here while spots are still available!

What can you do in 90 minutes? Watch a movie, have a morning coffee with a friend, maybe have an intense session at the gym? 

Why not put your time to a different use. Just an hour and a half is all you need to create a wealth of content that could boost your listener engagement and your show.

Welcome to Should I Start A Podcast, where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

Ladies and gents, we’re going back in time to We Are Podcast Conference 2016. In today’s episode, you’ll hear from an entrepreneur and highly accomplished digital publisher, James Tuckerman. 

James is known for his wit, candour and excessive knowledge when it comes to business, marketing and creating a valuable podcast. He’s an entrepreneur, public speaker, podcaster, business consultant and coach. 

In 2003, James launched Anthill, one of Australia’s largest online communities and in-print magazines for entrepreneurs, business builders and innovators. By 2009, James and the Anthill team announced that the magazine would no longer be producing an in-print magazine, but instead go fully digital. Since then, his business has grown exponentially and the awards and accolades have stacked up. 

Never one to slow down, James also created Not So Freaky University, the safe space to debunk and simplify the sometimes confusing world of business. 

Today, James is talking to us about repurposing content to enhance customer engagement. He breaks down the ultimate processes he uses to create between 5-15 items of content with just 90 minutes of his time, while honing in on how you can address the burning pain points your ideal listeners have. 

Also in this episode:

• How a $900 investment landed a $43,000 win
• How James turned an angry rant into a successful podcast
• How 90 minutes of you time can become 5-15 pieces of valuable content
• The reason why you should be transcribing all of your audio
• Why outsourcing tasks to freelancers is more budget-friendly than you think
• Why coming to grips with your commercial goals will get those transactions

Links:

Website
James Tuckerman – LinkedIn
James Tuckerman – Facebook
James Tuckerman – Twitter
Not So Freaky – Instagram
Anthill Magazine – Instagram

The world has changed so drastically that business owners and podcasters are struggling to navigate this new climate. But, what if you were able to seize this moment, and convert it into a game-changing opportunity- not only for you but also for those who need help the most?

where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

This week, Ronsley talks about marketing strategies during a pandemic, with the marketing queen herself, Steph Taylor. If you know Steph’s hugely successful podcast, “Socialette,” then you will know precisely why we called her in. 

Steph is the vibrant entrepreneur that is taking the online marketing world to a new level. She is the founder of StephTaylor.com, the Go-To space for online entrepreneurs. Steph provides some authoritative guidance when it comes to launching (or even relaunching) podcasts, online courses, memberships, digital products and more. 

Previously, Steph was the founder of Wildbloom Creative, the wellness marketing consultancy that helps good brands stand out. She was also the founder of SugarFree Box, the successful Australian health food subscription box. 

In this episode, Ronsley and Steph explore how you can switch up your marketing tactics so that you’re sending out the right kind of messaging. 

They look at why people have entirely different motivations now, and how you can contend with inevitable objections. 

Also in this episode:

• How life has been like for Steph during the pandemic
• Why Steph is generating five podcast episodes a week
• How you can educate people on the value of paying for your services and products
• Why your FAQs page should be a must-have on your website
• How you can gain perspective and find opportunity in the current climate
• The fear of failure and how you turn that around

Links:

Steph Taylor Website

Steph Taylor: LinkedIn

Steph Taylor: Instagram

‘Socialette’ Podcast

6 Signs You Should Launch a Digital Product In Your Business