We Are Podcast

Yann Ilunga, is a polyglot (Speaks Italian, English, French, German and some Finnish) web entrepreneur originally from Locarno, in the Italian-speaking part of Switzerland, now living in Helsinki, Finland.

After Yann got his master’s degree in social sciences with a major in Media & Global Communication, he decided to take the leap and become a web entrepreneur. He's all about taking action and want to live life on his own terms, and that’s why he launched 360 Entrepreneur.

He's the host of several shows, including the 360 Entrepreneur Podcast, the music business show the Jazz Spotlight and the upcoming show the Podcaster Lab.

Yann is the founder and host of the LARGEST podcasting virtual summit in the world: Podcast Success Summit. The first edition featured 80 of some of the best podcasters and podcasting experts around, including Jay Baer, John Lee Dumas, The Art of Charm host Jordan Harbinger and NYT bestselling author Joel Comm.

Simply put, Yann Ilunga is a web entrepreneur, podcaster and podcasting consultant!

In this episode we talk about:

How Ronsley became involved in podcasting The traits and values that podcasters have in common Ronsley's thoughts on new podcasters that focus on perfection How Ronsley decided to make a book How Ronsley's book can become a tool to start a conversation Overview of Ronsley's 7-step framework What A.M.P.L.I.F.Y. stands for Things to consider in creating product ecosystem system Ways people can do to use their audio content to draw more people Ronsley's thoughts and ideas in fostering more engagement for podcasters The fastest way to connect with Ronsley personally What to expect with We Are A Podcast conference this 2017

Elle Roberts is a multi-passionate creative coach, business mentor, dreamer, writer, speaker and entrepreneur.

She loves working with clients to help them with their business planning, social media, marketing, goal setting and digital strategies so they can focus on doing the work they love.

She has a passion for all things handmade and arty, so working with crafty and creative clients fills her with joy. She is outgoing and confident, she talks too much, and if you start on the topic of ‘small business’ it will be hard to shut her up.

Elle has a passion for micro-creative businesses and solo entrepreneurs, and is determined to help you find your inner values, see your true potential and help you rock out like the awesomely talented person you are.

She is also the brains and muscle behind this event. The Artful Business Conference is her passion project. Elle curates the Artful Business Community and hosts the Artful Business Podcast.

In this episode we talk about:

* How Elle bounced back from her failures

* The key that kept Elle going and helped her to reach success

* How to know when to give up or pursue an idea that has almost exhausted all possibilities

* Elle’s views on entrepreneurship

* Her business journey to podcasting

* The marketing value of podcasting

* Why podcast it ‘Hot’ right now

* The best ways to provide value to people using podcast as a medium

* Why consistency made Elle a great podcaster

* Her thoughts on monetisation in podcasting

* What excites Elle about being an entrepreneur

* The story behind Elle’s Artful Business Community

 What would’ve made it easier/What would you have changed?

‘It would definitely be consistency. It would be about delivering something every week, even if it wasn’t very good.

‘The other thing that comes from consistency is that you do get so much better, so much faster. You can’t produce a weekly show and remain bad at the thing you’re doing.’

When someone is considering a podcast as a medium, how do they know if it’s for them?

‘Sometimes, despite it being hard, despite it being heavy and feeling like shit some of the time, you can’t walk away from these ideas, even if your rational mind wants you to. The rest of it is like, “I can’t put it down yet, I can’t give up yet.” I think that’s when you know it’s worth persisting.’

What are the most important things to consider?

‘I think it’s definitely about having the right people around you and having that support network of people that could call you when you’re falling into self-doubt.

‘If the podcast is the business, ask yourself who your ideal listener is. Knowing who your audience is will help you get that clarity around the content and the type of show you’re gonna have.’

Where to find Elle Roberts

Resources

Website: Artful Business Community Website

Website: Elle Robert’s Website

Instagram: www.instagram.com/elle_roberts_

Pinterest: www.pinterest.com/elle_robert_s

Elle Roberts is a multi passionate creative coach, business mentor, dreamer, writer, speaker and entrepreneur.

She loves working with clients to help them with their business planning, social media, marketing, goal setting and digital strategies so they can focus on doing the work they love.

She has a passion for all things handmade and arty so working with crafty and creative clients fills her with joy. She is outgoing and confident, she talks too much and if you start on the topic of “small business” it will be hard to shut her up.

Elle has a passion for micro creative businesses and solo entrepreneurs, and am determined to help you find your inner values, see your true potential and help you rock out like the awesomely talented person that you are.

She is also the brains and muscle behind this event. The Artful Business Conference is her passion project. Elle curates the Artful Business Community and hosts the Artful Business Podcast.

In this episode we talk about:

How Elle bounced back from her failures The key that kept Elle going and reach success How to know when to give up or pursue an idea that has almost exhausted all possibilities Elle's aspects of entrepreneurship Her business journey to podcasting The marketing value of podcasting Why podcast it "Hot" right now Best ways to provide value to people using podcast Why consistency made Elle a great podcaster Her thoughts on monetisation with podcast What excites Elle about being an entrepreneur The story behind Elle's Artfull Business Community

Rowan MacKey in an aspiring journalist and broadcaster. He's still 23 years of age and lives in South Geelong, Victoria, Australia. He went to University of Canberra, one of Australia's top universities for getting a job.

As Rowan was starting his adventure outside of school, he was curious about the things that he has been seeing in society. Having a lot of questions about people doing and pursuing their professions that they don't even like or enjoy, he then thought of something that might help him an answer and solution to it.

He started podcasting and having guests to chat with about what they wanted to be when they were little kid, and might see how this relates to their actual professional pathway. Rowan wanted to get an insight to some of the tangibles how how people ended up where they are as well as few observations on their chosen industry.

In this episode we talk about:

What Ronsley says when people ask him what he does Ronsley's aspirations as a child Ronsley's journey to finding his path before becoming who he is today Education background and views Ronsley's corporate experience as a Software Engineer Where his entrepreneurship career started How he managed to successfully combine two different careers into one The process Ronsley went through to create a successful podcast The mentors Ronsley learned from How he balances being reasonable and ambitious Ronsley's definition of success and failure The unexpected things in podcasting His parents' role in his journey to podcasting How sports and physical activity helped his state of mind The balance of moving forward in his career and starting new projects Tips on becoming more self-aware Dealing with self-motivation as an entrepreneur Dealing with anxieties and fears How he uses back-up plans Advice to people who want to be an entrepreneur What he's most proud of in his career Where Ronsley sees himself in the future

Rowan MacKey in an aspiring journalist and broadcaster. He’s still 23 years of age and lives in South Geelong, Victoria, Australia. He went to University of Canberra, one of Australia’s top universities for getting a job.

As Rowan was starting his adventure outside of school, he was curious about the things that he has been seeing in society. Having a lot of questions about people doing and pursuing their professions that they don’t even like or enjoy, he then thought of something that might help him an answer and solution to it.

He started podcasting and having guests to chat with about what they wanted to be when they were little kid, and might see how this relates to their actual professional pathway. Rowan wanted to get an insight to some of the tangibles how how people ended up where they are as well as few observations on their chosen industry.

In this episode we talk about:

* What Ronsley says when people ask him what he does

* Ronsley’s aspirations as a child

* Ronsley’s journey to finding his path before becoming who he is today

* Education background and views

* Ronsley’s corporate experience as a Software Engineer

* Where his entrepreneurship career started

* How he managed to successfully combine two different careers into one

* The process Ronsley went through to create a successful podcast

* The mentors Ronsley learned from

* How he balances being reasonable and ambitious

* Ronsley’s definition of success and failure

* The unexpected things in podcasting

* His parents’ role in his journey to podcasting

* How sports and physical activity helped his state of mind

* The balance of moving forward in his career and starting new projects

* Tips on becoming more self-aware

* Dealing with self-motivation as an entrepreneur

* Dealing with anxieties and fears

* How he uses back-up plans

* Advice to people who want to be an entrepreneur

* What he’s most proud of in his career

* Where Ronsley sees himself in the future

What would’ve made it easier/What would you have changed?

‘I think it comes from being open about your successes and failures. Being open about how you think. We need to be honest and open because sometimes when someone’s asking you how things are going, they genuinely want to know.

‘I was not like that. In fact, I was brought up in a society, in a culture, where you always have to be right.’

When someone is considering a podcast as a medium, how do they know if it’s for them?

‘You need to constantly look at what you’re doing and see whether it fits within your values and fits with what you want to do, and whether it makes you happy and re-calibrate what your future looks like because you’ve constantly got to learn.’

What are the most important things to consider?

‘I think self-awareness is something that we need to pay more attention to. I think being aware of how we feel and how we perceive things.’

Where to find Rowan MacKey

Resources

LinkedIn

Twitter

iTunes

Ken Burgin has been actively involved in hospitality for more than 25 years. First as the owner of Caffe Troppo in Sydney, and then working with restaurants, hotels and cafes in an advisory role. His resource website ProfitableHospitality.com is used by business owners and managers all around the world. Ken likes to use webinars and podcasts as another way to reach new and existing customers, backed up by active use of social media and an email newsletter.

In this episode we talk about:

* Ken’s result of what he managed to achieve so far since he started a podcast

* A satisfying good feedback from people he’s getting in

* His love of communicating with people on how to run their businesses successfully and more profitable

* The most interesting conversation for Ken

* Having a solo podcast show

* What’s make a podcast so much better for people?

* The importance of developing skill to be a good interviewer by asking really good questions and getting to the point really quickly.

* How to develop skills on podcasting?

* The importance of hospitality and prepare guests for questions to boost their confidence

* How to interrupt people who talk and answer too long?

* The relevance of podcast in business

* No content without conversion

* Why podcasting is hot all of a sudden since 2004?

* The importance of engagement to listeners

* What’s the disadvantage of podcasting?

* The importance of outsourcing to do all the stuffs and put them all together

* The importance of consistency in building an audience

* Writing down ideas to notes

* The great questions to ask by podcasters

* Let’s dig in into failures and explore that side

* The obstacles Kim went through in podcasting

* Getting skill up through interview show

* Learn how to be engaging and interesting and relax

* The importance of workshop course to get going

* What can someone look forward to for Profitable Hospitality podcast?

* Helping people’s business profitable,  be popular and easy to run to

HOW COMPLICATED IS IT TO DO A PODCAST?

“Well I think there’s one of those. Coming back to that no content without conversion, I think it’s easy to just going to be giving away a whole lot of stuffs that it would be nice to monetize in some way. “

“I think opportunities that are not taken up for me podcasters plenty of those that I could think about but not sure about. “

“There’s good stuffs on YouTube to learn, those Pat Flynn YouTube videos, a course. I actually did a course which was what I needed to just get me through and learn about the RSS feeds and all that and get the microphone. And I actually went down the editing which I stop very quickly, I got some software that I use for recording but very quickly I got through Upwork. I got someone who just does and puts them all together because I was the bottleneck. I was great doing the interviews and all those stuffs, get the labels write, the intro, the little music beat and this and the other, bad move. And so by getting outsourcing that, I’m a huge believer that there’s lots of possible business. It means I can be regular because every Sunday my podcast goes up and I think that’s part of building your audience not just the occasional thing. “

WHAT ARE THE MOST IMPORTANT THINGS TO CONSIDER?

“The skill of all the podcasters should be developed is really being good interviewers and asking really good questions and getting to the point really quickly. “

“One of the things that help me develop was that I run a lot of conferences, sort of ten years.

Timothy Moser of the ACE Productivity podcast and the founder of MasterofMemory.com, grew up in the country helping to care for his family’s farm and online business. Milking goats were not uncommon to this guy!

Even with a humble background Timothy had enough drive and passion for pursuing his dream of starting a business that could provide him the lifestyle he knew he could have.

IN THIS EPISODE WE TALK ABOUT:

* A lifestyle around podcasting.

* How Timothy got involved in podcasting?

* The ACE Productivity Show.

* Timothy’s numerous podcasts

* The learning curve giving way to creating Master of Memory and Accelerated Spanish.

* The learning curves involved in creating a very first podcast

* Blogs turned into podcasts.

* The connections made through podcasts mean more.

* Podcasts directing people to business websites.

* Having a podcast as a tool to building up a personal brand.

* Achievements gained from starting a podcast.

* Master of Memory: A Podcast on Memorisation.

* Leads gathered from podcasts are HOT leads.

* Providing unique value to a podcast.

* Filling the “needs” of the audience.

* Helping people change their thinking about learning.

* Teaching people how to learn in the most efficient, effective and fun way.

* How audiences fit in when it comes to timing?

* How to go about creating a sequence to filter audiences?

* Making people want to read their emails rather than stealing their emails.

* Giveaway contests: step one on turning an audience into a client.

* Responding to emails personally to keep clients interested.

* Asking clients for reviews and comments.

* Getting people to say “Yes”.

* Timothy’s adventure in learning Spanish.

* Virtual Working: work wherever, whenever.

* Podcast’s role in increasing revenue.

* Memorising is rote learning.

* Finding fun ways of learning.

* Learning innovations.

* Why is podcasting “Hot” now?

* Finding out if people are interested in listening to you.

* The difference between learning and association, and why the latter may be a more powerful way to think about education.

* How can memory skills help you deal with massive amounts information?

* How memory techniques relate to productivity?

* Fun ways to turn things that aren’t memorable into things that are memorable.

* Some great lessons: dedication is more valuable than time.

WHAT WOULD’VE MADE IT EASIER/WHAT WOULD YOU HAVE CHANGED?

“Spending more time with friends and connecting with more people that make you successful. Nothing is more powerful than having friends doing similar stuff. I think if I put more effort into that, then I would have more results much sooner and much faster.”

WHEN SOMEONE CONSIDERS AN ONLINE BUSINESS PODCAST AS A MEDIUM?

“Doing a podcast a number of times a day takes commitment.”

HOW OFTEN SHOULD I PODCAST?

“As frequently as people want to listen to it and make it as long as people need it to be.”

WHAT DIFFERENCES CAN A PODCAST MAKE?

* Unique value of podcasts

* Selling uniqueness

WHAT ARE THE MOST IMPORTANT THINGS TO CONSIDER?

* Learn how to podcast

* Be consistent

* Get a website

* Start building an audience

* Podcasts are personal

* Know what the objective is

* Quality of podcasting is better

WHICH PODCAST SHOULD I FOLLOW, WHY AND HOW OFTEN?

* Tim Ferris Show

* The Six Figure Side Gig

WHERE TO FIND TIMOTHY MOSER

Aaron Fifield is a developing trader and host of the Chat With Traders podcast. Each week he interviews successful traders and financial thought-leaders to extract their best insights.

On the trading front, Aaron is learning how to code and pursuing algorithmic trading systems. He also runs his own graphics and web design company.

In this episode we talk about:

* Everything Aaron does as a trader and a podcast trader host

* The fundamental understanding of markets

* Getting into trading

* Podcasts that exist as types of trading

* The difference between a trader and an investor

* Creating an entrepreneurship podcast

* The importance of knowing who you are speaking to

* Creating a show that is essential and resonates with people

* Aaron’s achievements so far as a result of starting a podcast

* Building a business around something he is passionate about.

* The benefits of podcasting as a platform

* The opportunity for him as a trader in talking to high profile people

* Attracting customers from podcasting

* Aaron’s way of getting his customers onto his show

* Giving advice on how to become profitable

* Discovering strategies and the psychological side of trading

* The advantages of starting a podcast

* How Aaron has managed to achieve a lot through entrepreneurship and how he makes it happen

* Going back to launching his podcast in mid-January, 2015

* The different types of people from different kinds of markets he’s interviewed for his show

* The first step he took to having a sponsorship

* His plan for “We are Podcast” 2016 to get contact from potential sponsors

* Monetising a podcast through sponsorships

* The importance of engagement with listeners in running a podcast

WHEN SOMEONE IS CONSIDERING TO DO A PODCAST, HOW DO THEY KNOW IF IT’S FOR THEM?

I have always learned a lot from listening to host a podcast. I’ve always been a fan of podcasts. I just thought that it would be good to have my own. As a means to get access to some people.

WHAT ARE THE MOST IMPORTANT THINGS TO CONSIDER?

You’ve got to put them on the pedestal. You want to hear everything about them. And listen to what they say.

I definitely get people who have refused to come for interviews. Obviously, it’s got to be beneficial for the sponsors.

You want to get the best result possible for them, sponsoring the podcast. It’s not just the money grab. In marketing, if something works you keep doing it.

You really want to make a good impression on your sponsor. And have them sponsor your podcast again in the future. If you just launch a podcast, you should make it an absolute top priority.

To get writings and reviews, you really go hard on getting those. When you release a podcast, you ask people to leave a review. I always link them to a page on my website. That is something to think about. If you want to tap into US listeners who are obviously a much bigger audience, try to get some people in the US to leave reviews.

WHERE TO FIND AARON FIFIELD

RESOURCES

Website: http://chatwithtraders.com/author/cwtraders

Facebook: https://www.facebook.com/chatwithtraders

Petra Jones is the host of the very popular podcast, The Mumpreneur Show. On this show, Petra Jones interviews real mums who are also entrepreneur podcast, bloggers, makers of handmade products, social media gurus and guests that are an extremely motivating force for an audience who wants education, inspiration to help them grow their small business. As a host, she has recognised there is a constant and continuing search amongst the mums in business for better solutions around business start up, online business or being a mompreneur.

Petra is a fashion designer, stylist and mumpreneur herself. Starting her children’s fashion label in 2012, Petra left corporate life behind to study fashion design and to pursue her passion of designing clothes for kids that are all about standing out, encouraging individuality and confidence. With an online boutique and stocked in children’s wear stores around Australia, Petra shares her experiences from her first two years of running a successful fashion business.

IN THIS EPISODE WE TALK ABOUT:

* Petra Jones’ biggest learning curve throughout her podcasting journey

* Being an introvert and going back to her childhood years

* How podcasting served as her personal chance to reclaim her confidence, find her voice and her strength

* The obstacles that would have prevented Petra from going ahead and what really pushed her forward

* The specific feature that really helped her along the process of podcasting

* The one-on-one coaching calls

* What she has managed to achieve from her Mumpreneur podcast show

* The reasons she started her own podcast

* The visibility that her show is creating

* The incredible relationships she builds with other women

* Keeping in touch with people who give their valuable time

* Her experience speaking at the We are Podcast Conference

* The importance of making a podcast with the right intentions to achieve good results

* Petra’s interesting and great experience at being recognised through making podcast shows

* Why podcasting is so hot all of a sudden

* The beauty of a voice

* The importance of connecting with your audience and delivering your message in a powerful way

* The benefits of podcasting

* Why podcasting is such an accessible platform

* The disadvantages of podcasting

* How Petra Jones prepares herself when it comes to interviewing her guests

* How she enjoys researching and finding out about her guests before the interviews

* Creating conversations in various different scenarios

* Spending hours creating her show notes

* Being more proactive and avoiding procrastination

* The importance of time management

* The complicated aspects of becoming a podcaster

* What’s coming up for the Mumpreneur show

* Petra’s plan to create educational chances for women to support them in their journeys and help them in their businesses

* Allowing herself to conquer her fears and become visible through webinars

* The importance of going deep, interrupting and following up questions in order to have a real conversation

 

WHAT WOULD’VE MADE IT EASIER/WHAT WOULD YOU HAVE CHANGED?

“It’s probably less procrastination. I had a lot of audio trouble at the start. I feel like I lost two months just trying to figure that out and it was holding me back. I wish I could have just jumped in and not worried so much about the whole thing. That was one thing. I wish I could have just been more pro-active and procrastinated less.”

HOW OFTEN SHOULD I PODCAST?

“I really couldn’t sustain three episodes a week.

As an ex-Intelligence Officer, Phil uses the same intelligence principles to catch customers as he once did to catch criminals. He has a strong reputation for being Australia’s leading expert on Facebook Marketing. He has presented to thousands of business owners and marketers both nationally and internationally on the power of Facebook marketing.

Phil McGregor is the founder of Ads Academy and AdChief, a father, husband, adventurer, international speaker, presenter and pioneer.

Phil is passionate about sharing his first-hand knowledge of how to harness the true potential of Facebook Advertising.  He shares the information via live-on-stage events, masterclasses and workshops. He does not just talk the talk, he walks the walk – daily. He actively works Facebook Ad campaigns every day. His clients constantly generate three to ten times return on investment.

IN THIS EPISODE WE TALK ABOUT:

* The importance of storytelling

* How to start a podcast and how to make it successful?

* The monetisation based on the number of listeners

* Phil McGregor’s past background as a police officer

* His past experience in analysing drug dealers’ telephone bills

* How he ended up starting his business saving clients money on their phone bills?

* The importance of targeting the right people

* The importance and influence of having a Facebook page

* The effect of using social media, particularly on the cost of doing business

* Achieving goals through creating good content

* Getting to your dream place as fast as humanly impossible

* Podcasting as a way of attracting people to your business and engaging with them

* Getting out there through advertisement

* Finding the right people to do your podcast

* Finding influences through LinkedIn

* Targeting the website visitors to increase conversions

* It is not really a numbers game. It is about engagement and community

* The lookalike audiences

* How is Facebook Marketing insanely amazing?

* Website tracking topic

* The cookie and true identity

* How can Facebook Pixel send people to your podcast and deliver the right listeners?

* Having a success page

* Convincing people to find their purpose

* The Quantity Surveyor

HOW OFTEN SHOULD I PODCAST?

If you have a 30-minute podcast, it is not a bad idea to chunk it up a bit into five-minute ones. You get more downloads for the same thing.

Another tip I picked up, was to do five podcasts first. Do not publish them straight away. When you are ready to launch, have five ready to go.

WHAT ARE THE MOST IMPORTANT THINGS TO CONSIDER IN FACEBOOK MARKETING ?

In the whole processes, one of the most important things is to make it cheaper and better. You can travel further to get more organic growth and get good content.

Go through that process. Get good content and interview influential people. You will have a little, but a perfect vehicle to go well. Sometimes you need to advertise before you start. You need to get  out there and have a go. You can really push it. You get that seed. Just like putting fertiliser on a literal seed and watching it grow a lot faster.

You need to get  out there and have a go. You can really push it. You get that seed. Just like putting fertiliser on a literal seed and watching it grow a lot faster.

Make sure you always have a successful page. At the end of every event you are running, there’s should be some sort of ‘Thank You‘ and put the pixel on there. Makes it cheaper and more efficient.

WHERE TO FIND PHIL MCGREGOR

RESOURCES

Website: http://www.halfhourworkmonth.com

Facebook: https://www.