We Are Podcast

Business has only 1 purpose. That is profit. To achieve profit selling is key. But how do you sell from your podcast without being too salesy or too vague with what you are creating. Its a topic that is important to gain perspective on for every business owner that has a podcast because there is no reason to just do a podcast for your business. Don’t waste time on so much effort without understanding these basics of selling from your podcast. 

In this episode you will:

• Learn how to use your podcast to build your personal brand by covering repeated conversations  
• Understand how to create a transformation for your audience
• Learn to partner with your podcast for sales 
• Take a deeper look at sponsorships and ads 
• We answer a question about gatekeepers to check the quality of a podcast 
• Rethink your podcast creation by looking for subscribers rather than listeners
• Understand that working to your strengths are key to success with your podcast  
• Hear us talk about your podcast driving sales for expensive products 
• Learn how the foundations of creating transformations for your audience is key to growth 
• Think differently about monetising your podcast  
• We talk in-depth about selling from your podcast, the tips and tricks in this episode are absolute GOLD, but more importantly the perspective you’ll gain is immense. 

All this and more, on this week’s episode of  Should I Start A Podcast. 

Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. 

Pretty Please. Enjoy the show.

Do you want to grow your audience on your podcast from Pinterest? This episode is for you because we cover how think about it, how to use its’ principles to get to know your audience better and make useful content for them. Which really is the key to your whole content strategy really. So, I guarantee you will get something out of this episode even if you aren’t thinking of using Pinterest in your marketing. 

In this episode you will:

• Learn how to Pinterest - why you should care because of its search power
• Understand how good content makes the audience love your work
• Learn to use your podcast episodes and make boards on Pinterest 
• Take a deeper look at interests and how to better learn your audience
• We answer a question about how podcasters can use Pinterest with your quotes & content
• Rethink your reels by adding idea pins to Pinterest
• Understand the search bar in Pinterest as a podcaster business owner
• Hear us talk about trends and how to copy that for your business and podcast
• Learn how the foundations of curating content is key to doing well … its all about aggregation 
• Think differently about related searches and how to use it to your advantage 
• We talk in-depth about getting more attention and listeners for your podcast through Pinterest 

All this and more, on this week’s episode of  Should I Start A Podcast. 

Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show. 

After you listen to this episode I would love you to do 3 small steps that will help you use Pinterest better for your podcast to get more listeners & clients & credibility: 

• Set 20 minutes on the clock and write down what topics your audience would like aggregated or topics grouped together. For example, for me, someone who helps business owners who have a podcast to grow their listneers, clients & credibility  … my people would like 5 engagement tricks that will make your audience buy from you, how to use your podcast episode content on facebook, instagram, pinterest, linkedin, youtube, tiktok.

• Today’s episode is all about this #1 thing. If you do #1, you’ll know what to do next with the topics you have. Create a live show, blog posts, podcasts, and so on. So, just focus on doing #1 first. 

• Refer to #1.  

What you pick as your strategies to grow will depend on where you are at in your business. Pick the strategy that is right for where you are at and not for where you want to be. 

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 

We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group 

Stay tuned next week when we going to cover Making Sales from your Podcast. We cover lots including how to use podcast content and audience to make sales in your business as well as some interesting tricks that I’m thinking you haven’t thought of before. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.

Do you want use your podcast to pitch for things that other can’t get? Yes. From access to cool events, to making collaborations that others can only dream about. This is the conversation you need to hear. Every business owner can use their podcast to get things their business can benefit from. 

In this episode you will:

• Learn how to start the idea of Pitching - why you get what you pitch for and you are always pitching
• Understand how to ask for the big mission & the big impact you are part of
• Learn to use your podcast episodes to get in front of community colleges
• Take a deeper look at public relations and how to use your podcast as a PR tool
• We answer a question about how to become a multimedia mogul 
• Rethink your niche and your audience
• Understand the comparison is the birthplace of unhappiness. Learn how to read your metrics.
• Hear us talk about how to care about the listeners of your podcast. 
• Learn how the foundations of your podcast are so important when it comes to pitching your podcast.
• Think differently about how you pitch your podcast and how to take advantage your podcast platform to ask for things you couldn’t get without a podcast.
• We talk in-depth about creating something that people are attracted to.

All this and more, on this week’s episode of  Should I Start A Podcast. 

Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show. 

After you listen to this episode I would love you to do 3 small steps that will help you pitch like a podcaster: 

• Go back through you top 5 podcast episodes and next to each of them, write who would want to hear about the conversations you’ve had? 

• Go to google and search for others in your industry who have no competitive overlap with what you do but have the same target market. 

• No do the work and contact them, get in a conversation with them. Align with them on your overall mission and the impact you want to make. 

What you pick as your strategies to grow will depend on where you are at in your business. Pick the strategy that is right for where you are at and not for where you want to be. 

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 

We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group 

Stay tuned next week when we going to cover Pinterest for podcasters. We cover lots including how to use pinterest to grow an audience and use that to grow your podcast. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love. 

How do you use your podcast to build a business you love? Or more importantly, how do you use a podcast to grow your business by making it the most effective business development tool for your business. Today we have Cliff Ravenscraft in the house and we ask him some pretty interesting questions about using your podcast as a business development tool. 

In this episode you will:

• Learn from a podcast legend that has helped over 40,000 people launch a podcast
• Understand how Cliff uses Clubhouse to make connections
• Learn to use social media in a way that lets you connect with people 
• Take a deeper look at being of service as opposed to being social
• We answer a question about how to detect when someone wants your services
• Rethink your limiting beliefs about selling.
• Understand the story of your past and how it gets in your way.
• Hear us talk about how to connect with just audio and no visual cues. 
• Learn how the words you use tell a lot about your intentions.
• Think differently about the authentic and transparent sharing you do.
• We talk in-depth about Cliff and in particular this question - “how did you find that balance of using your podcast to not only establish yourself as a subject matter expert or professional in your niche? But how did you use that to leverage your own personal development and growth in your business?”.

All this and more, on this week’s episode of  Should I Start A Podcast. 

Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show. 

After you listen to this episode I would love you to do 3 small steps that will help you be more of a professional podcaster: 

1. Where are your people? Do an audience analysis right now. You can never do these enough. The more the better. 
2. Make a list of authentic & transparent topics you’d like to cover in your content. Now, next to each of them, write down how are you going to put the content out? Is it a video, a story, a reel, a podcast, or a post? A live video? 
3. Make a list of interesting questions in your industry that you’d like to open up conversations on. 

What you pick as your strategies to grow will depend on where you are at in your business. Pick the strategy that is right for where you are at and not for where you want to be. 

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 

We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group 

Stay tuned next week when we going to cover Pitching like a podcaster. We cover lots including how to use a podcast to pitch for things. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.

Are you getting fatigued making your podcast? Are you thinking, there must be an easier way to sustain this podcast? Well, most of us go through the phase of requiring inspiration for sustaining our podcast, but also about funding the making of it. This conversation is entirely focused on that. 

In this episode you will:

• Learn what it means as a podcaster to experience “PodFade” - yes, it is a real thing
• Understand that after you go past episode 10, you are in a select few 
• Learn to use your podcast for business & personal interests
• Take a deeper look at how to get your next 100 listeners for your podcast. 
• We answer a question about how to avoid interviews that won't get listeners.
• Rethink your strategy for making your podcast more discoverable.
• Understand the ‘discoverability’ of a podcast and how to achieve it.
• Hear us talk about 1sheet or 1pager and why you need it right now. 
• Learn from a veteran podcaster of 10 years hosting 6 shows.
• Think differently how to best be a great podcast guest.
• We talk in-depth about the importance of putting professionalism into it.

All this and more, on this week’s episode of  Should I Start A Podcast. 

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 

As business owners starting our own podcast means lots of spinning plates and moving parts. In the pursuit of keeping all those plates spinning, we might forget what it means to be a professional podcaster. This conversation is entirely focused on that. 

In this episode you will:

Learn what it means to be a ‘Professional Podcaster’

Understand how to avoid some of the basic sound quality mistakes business owners make unconsciously 

Learn to look at your podcast like a radio host

Take a deeper look at how to feel comfortable in your own skin as a podcaster. 

We answer a question about how to avoid interviews that have been prescripted.

Rethink your strategy about getting your guest to share your podcast episode.

Understand how your podcast can get you access to dream business relationships.

Hear us talk about how to prepare really well for a meaningful interview. 

Learn how you could use simple communication to make sure your guest always shows up.

Think differently about making sure your guest is prepared for the best interview.

We talk in-depth about having contingency plans.

All this and more, on this week’s episode of  Should I Start A Podcast. 

Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show. 

After you listen to this episode I would love you to do 3 small steps that will help you be more of a professional podcaster: 

Be serious about your podcast. Keep trying to be better. Commit to that. 

If you haven’t got your microphone situation sorted - that's what you do first.  

Make your list of in-case Sh*t happens scenarios.

What you pick as your strategies to grow will depend on where you are at in your business. Pick the strategy that is right for where you are at and not for where you want to be. 

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 

We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group

As business owners with a podcast, one of our main goals is to get our listeners that are prefect fits, to raise their hands and say - “Hey, I want to work with you. I think you can help me”. This episode is all about that. How do you create something of value and transformation that gets your ideal client to raise their hands.  

In this episode you will:

• Learn what strategies business owners use with their lead magnets
• Understanding how to avoid some of the basic lead magnet mistakes podcasters make
• Learn to look at your lead magnet with fresh eyes & why it is really important you do that
• Take a deeper look at podcasting and being a digital media influencer. 
• We answer a question about why the basic requirements of a business is an email list.
• Rethink your lead magnet by getting inspired by a bbq restaurant example.
• Understanding your message and improving your website for your target audience.
• Hear us talk about the online assets you need to have when you have a podcast. 
• Learn how you could use a quiz as a lead magnet to your podcast listeners.
• Think differently about getting your ideal prospect’s contact information.
• We talk in-depth about how to get listeners of your podcast to take action and download your lead magnet.

All this and more, on this week’s episode of  Should I Start A Podcast. 

Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show. 

After you listen to this episode I would love you to do 3 small steps that will help you sort out the lead magnet for your podcast: 

1. What are the Top 10 mistakes your audience is making. Lead magnet, consumable. What is yours? 
2. Think about what kind of content you could deliver your email subscribers that is unique and wantable. Make a list. 20 minutes.  
3. Create image templates for your top 10 ideas.

What you pick as your strategies to grow will depend on where you are at in your business. Pick the strategy that is right for where you are at and not for where you want to be. 

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 

We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group 

Stay tuned next week when we going to cover what are the requirements to call yourself a “Professional Podcaster”. This includes how you present yourself, conduct your interview and talk about your business. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.

As business owners, our main goal is profit. But, how do we do that with consistency? 

The answer is Branding. When you have your branding assets sorted, all your content comes across with consistency of tone, look & feel. That builds trust. How you build trust with your branding and what brand assets to create for your business is what this episode is all about. 

In this episode you will:

• Learn what business owners focus on when it comes to branding
• Understanding how to focus on storytelling that starts with your website
• Hear how to focus on your credibility & what to look at when it comes to your logo
• Take a deeper look at consistency and how branding makes that easier. 
• We answer a question about the basic rules of branding.
• Rethink smartphone storytelling & about hiring a graphics designer.
• Understanding your message and crafting what you really deliver.
• Hear us talk about the online assets you need to have when you have a podcast. 
• Learn Google’s love language and how to use it more with your podcast content.
• Think differently about getting someone to review your brand.
• We talk in-depth about how to put all your words together into a package and brand yourself.

All this and more, on this week’s episode of  Should I Start A Podcast. 

Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show. 

After you listen to this episode I would love you to do 3 small steps that will help you get your branding for your podcast started: 

1. Get your branding basics sorted. That means your business is a brand and it needs brand guidelines. Colours, logos, fonts, tone, and alignments are all part of having brand guidelines. DOn’t know what I mean, talk with a graphics designer. 
2. Create image templates. Blog templates, square image templates, quote templates.
3. Go to swipefile.com for swipe files for marketers. Use it for inspiration and to steal starting pages.

Bonus: Answer the 3 audience questions about your current client niche.

1. Do you like them?
2. Can you get them results?
3. Can they pay?

What you pick as your strategies to grow will depend on where you are at in your business. Pick the strategy that is right for where you are at and not for where you want to be. 

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 

We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group 

Stay tuned next week when we going to cover what and how to create good brand assets for your podcast. This includes good copy, an attractive podcast image, and an easy place to direct listeners that want to work with your business and more. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.

Want to know just how to get your next 1000 listeners for your podcast? Could you do that without it being expensive? Listen to this conversation with business owner podcasters that use their podcasts in various unique ways to get their next 1000 listeners. 

In this episode you will:

• Learn how business owners go about getting their next 1000 listeners 
• Understand how to create an amazing experience for the guests you interview
• Hear how to resuscitate the listeners that haven’t engaged in a while
• Take a deeper look at doing things on video. What it means and how you create them. 
• We answer an audience question about growing an audience for a fitness brand.
• Rethink how you would use your personal brand and your business brand together.
• Understand that there are people not being interviewed and you could give them a voice.
• Hear us talk about how to create your first 10 raving fans. 
• Learn how to work backwards. First, have the vision, then create the podcast. 
• Think differently about using video for platforms like TikTok, Instagram and YouTube.
• We talk in depth about how to improve, get more downloads, and more listeners.

All this and more, on this week’s episode of  Should I Start A Podcast. 

Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show. 

After you listen to this episode I would love you to do 3 small steps that will help you get your next 100 listeners for you podcast: 

1. Make a list of what you are doing right now, after every episode you publish to get your target audience to listen? 
2. What from that list are you going to stop doing, or change doing? 
3. Now make a list of all the new things you are going to do from the ideas in this episode, and/or a simple google search to get your next 1000 listeners. 

What you pick as your strategies to grow will depend on where you are at in your business. Pick the strategy that is right for where you are at and not for where you want to be. 

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  Listen.ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 

We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group 

Stay tuned next week when we going to cover what and how to create good brand assets for your podcast. This includes good copy, an attractive podcast image, and an easy place to direct listeners that want to work with your business and more. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.

As business owners, our main goal is profit. And the more profit we have the more we can do with that profit. Like scale. Want to know just how to use your podcast to make a profit? To scale your income without scaling your workload? Listen to this conversation with business owner podcasters that use their podcasts in various unique ways to make partnerships and joint ventures in their business. 

In this episode you will:

• Learn how business owners use their podcasts to create partnerships in their business
• Understand the difference between joint ventures and partners 
• Hear the misconceptions about asking the guests you interview to share your podcast
• Take a deeper look at “Centers of Influence”. What it means and how you create them. 
• Rethink how you interact with partners and how to craft a good “ask”
• Understand what is the #1 question to focus on when asking for what you want
• Hear us talk about how to ask better and be vulnerable in the asking process
• Learn the underlying psychological phenomenon of being worthy 
• Think differently about using audio messages in your daily routine 

All this and more, on this week’s episode of  Should I Start A Podcast. 

Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show. 

After you listen to this episode I would love you to do 3 small steps that will help you make money from your podcast: 

1. I spoke about this on the last podcast. BUt it is valuable here too, so if you listened and haven’t done it … here is your sign to do it … so here it is. If all your previous guests asked you this one question, are you prepared with an answer? “What is the 1 thing I can help you with to grow your business?” - spend 20 minutes thinking about that and write down 3-4 things you could say the next time someone asks you this.
2. Think about the guests you’ve already interviewed. And categorise them. Can some of them help you with being seen more because they have an audience? Can someone help you with being seen as more credible because their brand is a valuable one? Some could bring more clients, more partners, and more content. Group them.
3. Think about 3 high profile people you would like to have a conversation with in the next year. And, who are the people you would have to interview before asking them to be on your podcast? Spend 20 minutes on this. 

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalog on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … its free. 

We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group