We are pr.

What do you get when you combine a novel coronavirus, a shifting series of global lockdowns, and the European Facebook page for Taiwan's national airline?

A nimble, respectful, and confident plan for managing content, communities, and customer service.

Hear more from Zac and Charlotte as they chat about handling the prolonged uncertainty of coronavirus for an airline during the depths of the crisis.

Head to our website for more detailed information in our case study.

www.rooster.co.uk // @roosterpr

It's been six months since Rooster began working from home courtesy of COVID-19 closing office doors around the world. During this time, we've all had to adapt to a new working environment without office banter, endless tea rounds, and plenty of notebooks to hand. To reacclimatise, we've mixed up our lunch routines, introduced new ways to embrace the time we spent commuting, and replaced meetings with Zoom calls. 

There have been highs, lows, and in-betweens but — like everyone else — we're just making our way through these 'unprecedented times'.

Find out more about Rooster at www.rooster.co.uk or across social @roosterpr.

What happens when lockdown strikes the office of a weekly trade publication?

In this episode Rooster's Head of PR, Yasmine Triana, chats with Emma Shone, News Editor at Property Week, as they discuss how the news team has kept the wheels rolling during the pandemic.

How is the property industry being affected by the pandemic? What trends are we expecting to see in commercial and residential? Emma and the Property Week team are across it all and in this episode of We are pr., she deep dives into the ways the magazine has adapted how they work, how they write, and what they're looking for.

Gain more property industry insights and news from Property Week here: https://www.propertyweek.com/

A decade ahead of its time, Groovy Gecko has pioneered livestreaming technologies and production over the past 20 years.

Rooster’s Head of PR, Yasmine Triana, chats with Jake Ward, Business Development Director at Groovy Gecko, as the company finds itself right in the thick of a world navigating lockdown.

Events cancelled, campaigns on pause, and business meetings conducted from home — in this episode of We are pr., we look into how companies and organisations have adapted, Groovy’s iconic projects in the last few months including the live Easter concert with Andrea Bocelli, and why the PR, marketing and events industries will never go back to a pre-pandemic ‘normality’.

To find out more about Groovy Gecko's industry-leading live streaming services, just head to their website: https://www.groovygecko.com/

For this episode of We are pr.,  Senior Account Manager Jo Kendall interviews special guest Alex Outhwaite, a TV presenter and content creator with thousands of followers across her YouTube channel and social media platforms.

For this special International Women's Day episode of We are pr. we are pleased to introduce our first podcast guest, Ngozi Emeagi, MS Amlin's Global PR Lead and Women In PR committee member. In this episode Ngozi and Yasmine Triana, Rooster’s Head of PR, discuss why there are few women in PR senior roles, imposter syndrome, and what may be causing a wider than average gender pay gap in the PR industry.

Yasmine and Ngozi are open and candid about what they've learned, what they wish they knew, and what steps women in PR can take to climb the career ladder.

To find out more about Women In PR, and get involved, head to their website: https://womeninpr.org.uk/

To keep up to date with Rooster, follow us on social @roosterpr.

This month, Elsa Findlay and Natalie Garland chat about the difference between PR and marketing — and the blurring lines between them.

Find out about how we work, what a press office does day-to-day, and how to tell the difference between PR and marketing. 

Every episode of We are pr. is hosted by a member of the Rooster team sharing their own thoughts and opinions on all things PR, from junior account executives through to the CEO.

Enjoy. 

If you'd like to take this conversation to social, you can find us @roosterpr.

What should you expect from the first 90 days of your new press office?

This week, Arabella and Emma discuss how we approach setting up a press office for a new client.  From how to communicate with the client, how to begin media outreach and how to temper expectations, they'll walk you through it step by step.

If you have any more questions, or would like to know more about how we work, get in touch at [email protected]. You can also find us across social @roosterpr.

Merry Christmas, Feliz Navidad, and happy holidays! This week, Hannah and Elsa sit down with a bunch of Roosters and throw some curly Christmas questions their way. Find out more about our Yuletide traditions, the weirdest gifts we've ever received, and how different Christmas is down under.

In this episode of We are pr., Baillie Horwood and Charlotte Wright discuss Rooster's busy year of press trips, the press trip process, and what to watch out for if you're organising a press trip of your own. With 250 features from 106 journos and influencers courtesy of trips to 10 countries, the results speak for themselves.

Stay tuned for new episodes of We are pr. every fortnight. Find out more about Rooster on our website or across Facebook, LinkedIn, Twitter, and Instagram.