In this episode of ‘We Built This Business’ we talk with Hannah Zora Strong from Zora Marketing.
Daniel Osullivan invites Hannah Zora Strong to discuss how to get customers locally using Google advertising. Hannah is a seasoned expert in pay-per-click (PPC) advertising, particularly for local businesses looking to attract a local audience through optimized Google ads. Hannah shares her journey from agency work to starting her own business, Zora Marketing, and provides valuable insights on leveraging Google ads for local customer acquisition.
Hannah also shares insights on how small and medium-sized businesses can leverage PPC strategies, search campaigns, and Google’s evolving ad formats to bring in customers directly from their local area. This episode is full of practical advice on setting up local campaigns, optimizing ad budgets, and the role of AI in shaping Google search marketing.
1. Transition to Entrepreneurship
Hannah discusses her move from agency work to founding Zora Marketing and the challenges and rewards of running her own business.
2. Local Google Ads Strategies
Learn how to set up effective local Google ads for high street retailers, focusing on optimizing shopping feeds and using performance max campaigns.
3. Utilizing Local Inventory Ads
Hannah explains how local inventory ads can drive foot traffic to physical stores by linking online searches with in-store inventory.
4. Importance of Ad Targeting and Budgeting
Learn key strategies for budgeting effectively in PPC campaigns and why it’s crucial to avoid common pitfalls, like competing with major brands.
5. Adapting to Search Behaviour Changes
Discover how changing search behaviors and advanced targeting options in Google Ads can help businesses reach local customers more effectively.
5. Balancing Costs and Value
Insights on managing customer acquisition costs and understanding the importance of lifetime value in PPC campaigns.
Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building or who have built a business?
Guest Website: https://zoramarketing.co.uk/
Guest LinkedIn: https://www.linkedin.com/in/hannah-strong-ppc
Host Website – https://beacons.ai/wbtb
Team Building Experiences are a nationwide team
building company who are experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge and more, there is something for every company.
Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team building event
EPISODES TO CHECK OUT NEXT
Episode 4 - How I Built a £6 Million Revenue Print and
Promotional Business by The Age of 24 - Taylor Tassie
Episode 5 - How I Built a Global Tech Events Business and
Thrived in the Pandemic - Johnny Edser
Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin
Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions.
Daniel Osullivan Linkedin Page
Podcast Website - https://beacons.ai/wbtb
Donation: Every week that we release an episode of We
Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/
(Started 21.05.2024 we hope to donate £520 a year)
