We Create Music TV

Dalicia LaFleur, renowned producer and songwriter, shares her compelling journey from humble beginnings to a thriving career in the competitive music industry. With grit, passion, and persistence, she found her path and rose to prominence. In our conversation, Dalicia reflects on the pivotal moments that sparked her love for music and offers a behind-the-scenes look at how she pitches placements for film and TV—balancing client demands with her artistic voice. Her insights provide invaluable guidance for aspiring creatives seeking to break into sync licensing and music production.

She also walks us through the process of crafting an EP, stressing the importance of collaboration, thematic cohesion, and thoughtful song selection. Dalicia opens up about the challenges she’s faced in her journey and how she overcame them, emphasizing resilience and growth. She speaks candidly about the need for self-care to stay mentally and physically strong in a demanding industry and addresses the stereotypes female producers often encounter. With honesty and wisdom, Dalicia aims to inspire the next generation of women to carve their own space in music and defy expectations.

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In this engaging conversation, acclaimed producer and engineer Smitti Boi reflects on his inspiring journey from military service to a thriving career in music. He shares how pivotal life decisions and a deep-rooted passion for sound guided his professional transformation. With honesty and depth, he underscores the importance of mental health in the music industry, urging creatives to prioritize well-being and avoid the trap of regret, which he believes can stifle artistic growth.

Smitti Boi also highlights the power of collaboration, advocating for a culture where innovation is fueled by shared ideas and mutual respect. His optimism about the future of hip hop hints at continued evolution and boundary-pushing artistry. As A&R for artist Stalley, he gained unique insights that enriched his understanding of the business side of music, further enhancing his dynamic role in the industry. His multifaceted experience offers valuable takeaways for aspiring creatives and seasoned professionals alike.

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In this enlightening conversation, acclaimed rapper and songwriter Truzy shares his powerful journey into music, which began behind a drum kit rather than a microphone. His early experiences as a drummer and his deep-rooted connection to church music laid the foundation for his rhythmic precision and emotionally rich storytelling. Truzy reflects on the spiritual and cultural influence of those formative years, expressing concern about today’s diminishing respect for music as a timeless art form.

Truzy speaks passionately about the challenges of preserving musical integrity in an era of rapid technological change and fleeting trends. For him, each song is more than a track—it’s a responsibility to his community and a vehicle for authentic expression. He champions originality over imitation, committed to pushing boundaries and inspiring others to do the same. With a grounded philosophy and a vision for the future, Truzy’s insights offer a compelling look into the heart of a true artist.

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Welcome to our enlightening conversation with Clint, a seasoned Music Producer and Sync Licensing Specialist whose work has left a lasting impact on both the music and television industries. From humble beginnings to curating soundtracks for hit shows like Love & Hip Hop Atlanta, MTV, and Bad Girls Club, Clint shares the story behind his rise and the passion that fuels his craft. We also explore his documentary Road to 10 Placements, a compelling look at the grind and resilience required to thrive in sync licensing.

Clint opens up about collaborating with industry icons like Musiq Soulchild, Case, and Tamar Braxton, and how each experience contributed to his growth as a producer. He offers valuable advice for emerging artists looking to break into sync, while giving us a peek into his involvement with the Anchorman franchise. Whether you're a creator or simply curious about the power of music in media, Clint’s journey is both inspiring and insightful. Tune in for a conversation packed with practical gems and creative motivation.

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In this candid interview, AshleYYY—celebrated for her powerful vocals, heartfelt songwriting, and energetic dance performances—shares the story of her artistic evolution. She opens up about her early fear of singing and how she transformed that fear into a strength, captivating audiences with her voice. Reflecting on her X-Factor audition, she describes the thrill and pressure of the experience, viewing it as a key milestone in her career.

AshleYYY also discusses her time as a professional dancer for the Milwaukee Bucks, an experience that allowed her to fuse her passions for music, dance, and sports. She highlights the collaborative magic of songwriting sessions and how working with others helped shape her creative voice. Beyond her own artistry, AshleYYY uses her platform to empower women, promoting confidence and resilience through dance—a liberating force she believes can unlock personal strength and self-expression.

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In this revealing interview, Hendricks—a gifted vocalist and lyricist—guides us through her musical journey, rooted in the soulful sounds of church choirs from her upbringing. The passion and unity of those early experiences sparked her love for music and shaped her artistic identity. She reflects on the meaning behind her stage name and recounts standout moments performing alongside R&B legends like RL, Case, and Carl Thomas, describing the pressure and thrill of opening for such artists with grace and confidence.

Hendricks also shares her deep admiration for 90s R&B, a genre that continues to influence her sound, while offering thoughtful commentary on how R&B has evolved. Determined to play a role in the genre's continued growth, she brings a unique blend of tradition and innovation to her music. More than just a singer, Hendricks proudly calls herself a “saaanger”—a bold declaration of vocal excellence and her dedication to delivering powerful, soul-stirring performances.

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In this exclusive interview, Rotey—an accomplished producer, sound engineer, and artist—shares the unique path that led him into music. He reflects on his early environment and the irony of being drawn to rap after his parents prohibited it, sparking a curiosity that would fuel his passion. Rotey emphasizes the power of goal-setting as a foundational tool, helping him navigate the often unpredictable world of music.

He opens up about the demanding reality of being a 'one-stop shop'—handling production, engineering, and artistry all at once. Despite the challenges, Rotey views today’s digital landscape as a major advantage, offering direct access to audiences like never before. A life-changing moment, triggered by a DJ Khaled song, pushed him to leave his day job and fully commit to his craft. Stressing the importance of understanding the music business, he offers clear advice: hard work is non-negotiable. For Rotey, relentless dedication is the key to lasting success.Thanks for reading! This post is public so feel free to share it.

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In our enlightening interview with the multifaceted Smartboy—producer, vocalist, and composer—we uncover the journey of a three-time Tight32 Producer Contest winner whose musical path began in high school. Adopting the name "Smartboy" as a reflection of his intellectual curiosity and commitment to growth, he shared how those early years of experimentation laid the foundation for his success. His experience as a member of the Phi Mu Alpha Sinfonia Fraternity further enriched his creative style by exposing him to diverse musical traditions.

A true musician at heart, Smartboy’s proficiency with multiple instruments adds depth to his work, and he strongly champions the value of formal music education. Throughout our conversation, he emphasized the role of consistency and discipline in mastering his craft. Looking ahead, Smartboy shared his aspirations for the future—driven by passion, precision, and purpose—leaving no doubt that his influence in the music world will continue to grow.

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In our insightful conversation with Grammy-nominated producer Kevin Mayfield, the founder of Mayfield Music Group, we explore his journey from church choir beginnings to mastering FL Studio and becoming a sought-after creative force. Mayfield shares memorable stories from collaborations with Cross Movement and Da’ Truth, and reflects on his early days under the moniker “HotHandz”—a name he eventually left behind as part of his artistic evolution.

Beyond music, Mayfield opens up about the importance of understanding the business side of the industry and staying authentic amidst challenges. He speaks candidly about battling insecurities and identity struggles, offering an inspiring testament to personal growth. We also dive into his ongoing “Worship Wednesdays” project, a heartfelt return to his gospel roots. Closing the conversation, Mayfield shares powerful advice for aspiring artists, emphasizing authenticity, perseverance, and industry knowledge as the keys to lasting success.

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In our fascinating conversation, we delve into the world of Mikey Lambo—an accomplished producer, sound engineer, and artist whose journey bridges classical discipline and hip-hop expression. From an early love for poetry and a 14-year commitment to the violin, Lambo's path into rap was both natural and intentional. He reflects on how these early influences sharpened his lyrical depth and musical intuition, shaping a unique sonic identity that spans genres and emotions.

Lambo shares how music has served as a transformative force in his life, influencing not only his art but his worldview. We explore his dream of performing at global music festivals, driven by a desire for community and connection through sound. Our discussion also touches on the balance between formal music education and self-taught innovation, and how his evolving sound mirrors personal growth. With practical wisdom and a deep love for the craft, Lambo offers thoughtful advice for aspiring artists looking to leave their mark on the music world.

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