We Create Music TV

In this captivating dialogue, Rec Riddles takes us deep into his musical journey, reflecting on the inspirations and pivotal moments that led him to pursue a life in music. He shares how his experiences helped shape his unique sound and artistic voice, while offering an authentic glimpse into the St. Louis music scene—its energy, culture, and the opportunities and challenges that come with being part of such a distinct creative community.

Rec also unpacks the nuanced difference between a rapper and a lyricist, providing thoughtful commentary on what separates surface-level performance from deep, impactful storytelling. As the conversation broadens, he reflects on the evolution of hip hop, the influence of technology, and the importance of truly knowing your audience. With strategies grounded in experience, he stresses the value of authenticity and connection in building a lasting fanbase. This interview offers a layered and insightful look into the mind of an artist navigating both the business and the soul of music.

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In this illuminating conversation, Angela Benson takes us through her powerful journey in the music industry—from her early steps into the world of music to managing the career of acclaimed artist Matt B. She shares behind-the-scenes stories that highlight the challenges and rewards of working closely with artists, offering a rare glimpse into the strategic and emotional work that drives artist development. A major milestone in her journey was the launch of Vitae Records, where she candidly reflects on the triumphs and trials of being a Black woman navigating a leadership role in an industry still grappling with issues of gender and racial equity.

Angela also shares critical insight on one of the music industry's most debated topics: signing to a label versus staying independent. Drawing from real-life experience, she lays out the pros and cons with clarity and honesty, empowering emerging artists with knowledge. Her passion for education shines through as she discusses her role as a course creator with Ari’s Take, where she develops resources that demystify the business side of music. Full of wisdom, authenticity, and purpose, Angela’s story is a must-listen for anyone seeking to understand the complexities—and possibilities—within the modern music industry.

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In this enlightening interview, Gene Culver offers a powerful look into his journey through the music industry, beginning with the early experiences that ignited his passion. He shares a refreshingly unconventional approach to music management—focusing on managing music itself rather than artists. This philosophy, grounded in strategy and sustainability, challenges traditional norms and encourages a broader understanding of how music can be structured as an asset.

Culver also dives into the creation and purpose behind SongwritersAndProducers.com, a platform he launched to empower music creators and enhance collaboration across the industry. He offers invaluable advice on securing income streams, protecting creative rights, and building generational wealth through music. Emphasizing the principle of “inspect what you expect,” Culver rounds out the conversation with practical wisdom on accountability and legacy-building—making this interview a must-listen for artists, producers, and industry entrepreneurs alike.

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In this comprehensive and insightful conversation, we explore the dynamic career of Nick Jorgenson—respected Spotify playlist curator and artist manager—as he takes us through his path in the music industry. Jorgenson discusses the evolution of his unique brand, blending passion, intuition, and strategic consistency to stand out in a competitive landscape. He offers thoughtful reflections on building a professional identity and emphasizes the importance of industry etiquette, including communication, respect, and knowing the unspoken rules that foster long-term success.

The discussion also dives into what truly catches his attention as a manager: beyond talent, it’s drive, originality, and the ability to handle feedback that sets artists apart. Jorgenson shares invaluable advice on perseverance, drawing from personal challenges and victories to highlight resilience as a cornerstone of success. Finally, he provides expert insights into leveraging Spotify effectively—from understanding its algorithm to creating impactful playlists—making this an essential conversation for artists and industry professionals alike.

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Join us for an in-depth conversation with Hayden THC, President of BounceGnvg Publishing, as he shares his inspiring transition from a traditional job to a full-time music career in 2016. He reflects on key moments in his journey, including his impactful collaborations with artists like Cookbook of LA Symphony, and offers a wealth of insight into the inner workings of the music industry—from song registration to charting on Billboard and radio.

Hayden also explores the evolution of BounceGnvg Publishing, especially how it expanded during quarantine into a full-service hub for distribution, publishing administration, and multi-channel marketing. His mission is clear: to empower artists and ensure they receive every penny they’re owed. With practical advice and industry know-how, Hayden delivers a masterclass in music business essentials—making this a must-listen for anyone serious about building a lasting career in music.

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In this enlightening conversation, we explore the remarkable journey of DDS, a celebrated music producer whose talent and dedication have earned him RIAA Gold Certification and a respected place in the industry. He reflects on the pivotal moment in his career—his collaboration with Dej Loaf on the breakout hit "Try Me", a track that not only skyrocketed with over 100 million views on YouTube but also attracted high-profile remixes from artists like Lil Wayne, E-40, and Young Jeezy. This milestone showcased DDS’s innate ability to craft impactful, culturally resonant music that shapes the modern soundscape.

Beyond producing hits, DDS has embraced a powerful role as an educator through his thriving YouTube channel, where he shares knowledge with aspiring producers, especially through his well-known Maschine tutorials. His dedication to mentorship reveals another layer of his artistry—one driven by a desire to uplift others and build a lasting legacy. With humility, insight, and an unwavering passion for music, DDS continues to inspire a new generation of creatives, proving that success is not just about accolades, but about impact and intention.

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In this absorbing interview, renowned music producer Duke Illington takes us on a journey through his roots in Alabama, where the sounds of gospel choirs and blues bars laid the foundation for his musical identity. His formative years at a Historically Black College and University (HBCU) played a pivotal role in shaping both his creative voice and his deep connection to Black musical heritage. It was during this time that he honed his craft, fusing tradition with innovation to develop a signature style that resonates through every track he produces.

Illington also shares practical wisdom on the art of mixing, highlighting its importance in breathing life into a song. He delves into the nuances of blending instruments, vocals, and silence to achieve sonic balance. Equally valuable is his perspective on networking in the music industry, where he stresses the power of authentic relationships and strategic collaborations. With a slate of exciting new projects on the horizon, Illington remains committed to evolving his sound while staying grounded in the musical legacy that shaped him. This conversation is both an intimate portrait and an inspiring guide for aspiring producers.

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In this compelling conversation, we explore the extraordinary journey of Desarae Dee, a celebrated fusion pianist whose artistry was sparked by her rare gift of perfect pitch and shaped by the vibrant music scene of her native Toronto. From a young age, Dee immersed herself in sound, developing a distinctive musical voice that seamlessly blends classical, jazz, and contemporary influences. Her creative foundation was built in a city known for its cultural diversity, fueling her passion and inspiring her to push artistic boundaries.

We also delve into her role as a Music Director for renowned artists like Matt B and Sean C Johnson—experiences that expanded her musical expertise and deepened her industry knowledge. Dee’s story is not only defined by talent but also by the unwavering perseverance and consistency that have propelled her forward. Her journey is a powerful testament to the importance of resilience in the creative world, offering insight and inspiration for artists navigating their own paths.

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In this engaging conversation, we journey through the inspiring career of Matt B, a celebrated recording artist and songwriter whose passion for music began with a childhood enchantment with rhythm and melody. From his breakthrough signing with StarBase Records Japan to quickly climbing the iTunes R&B Charts, Matt shares the pivotal moments that shaped his path, each rooted in a deep connection with his audience and an unwavering dedication to his craft.

We also explore Matt’s strategic growth through a distribution deal with Priority Records and his impactful 16-date national tour, which brought him face-to-face with fans across the country. He reflects on the origin of his beloved “Holiday Cheer Tour,” a heartfelt blend of music and community service. Capping off the discussion is his EP No Days Off, a powerful expression of his work ethic and ambition—so much so that he boldly submitted it for Grammy consideration. Through his stories, Matt B reveals the drive, resilience, and heart behind his musical journey.

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In this captivating conversation, we explore the journey of Kid Iso, a Chicago-born Hip Hop and RnB artist whose music is a raw reflection of his urban roots. Growing up amid the pulse of the Windy City, he channeled his environment into vivid lyrical storytelling, transforming lived experiences into compelling sonic narratives. As the music industry evolves, Kid Iso offers sharp insight into the modern artist's role, emphasizing the need to balance authenticity with strategic digital presence in an era dominated by streaming and social media.

A major focus of our discussion is his latest album, The Kid Grew Up—a deeply personal project that chronicles his transformation from a young dreamer to a seasoned artist. More than just a collection of tracks, the album serves as a coming-of-age memoir, with each song representing a step in his growth. Kid Iso’s reflections on his craft, industry changes, and commitment to staying true to himself paint a vivid portrait of an artist in his prime—driven, self-aware, and unwavering in his vision.

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