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We Deleted 2,800 Subscribers. (Here's What Happened)
We deleted 2,800 subscribers from our email list and our open rate jumped to 65%. Here's exactly how we did it, and why we'll do it again.
Most people treat their email list like a trophy. We treat it like a business asset, which means cutting the dead weight on a regular schedule. In this video, we're breaking down our email list cleaning process: why ghost subscribers are quietly destroying your deliverability, how to know when it's time to purge, what a re-engagement email looks like before you cut people loose, and why we make the unsubscribe button impossible to miss.
We use Flodesk and purge every 3–6 months. No regrets. A smaller list that actually reads your emails beats a massive list that ignores them every single time.
If you've been scared to clean your email list because the numbers will drop, this one's for you.
Watch the video: https://youtu.be/wkD4UwWRVYk
⏱ TIMESTAMPS:
00:00 Intro
01:27 Why Purge Your List
02:26 Healthy Open Rate Goals
04:34 Unsubscribe Fear Mindset
06:44 Seasonal Subscribers Insight
09:17 How to Purge Step-by-Step
13:26 Automation and Easy Opt-In
14:15 Make Unsubscribe Obvious
17:22 Vanity Metrics vs Profit
20:10 Wrap Up
👇 When was the last time you cleaned your email list? Drop it below, we're curious where people are at with this.
👇 JOIN THE FIX YOUR BRAND CHALLENGE:
https://youtu.be/M8ZPlEzd_90
Watch Next:
▶️ We Started a Blog in a "Dead Niche" (Here's What Happened): https://youtu.be/dZv5eXcPNSE
▶️ Social Media is Dead, Interest Media is Here: https://youtu.be/YLOU0JilfvI
▶️ The Content Creator Gold Rush of 2026: https://youtu.be/QQohwtMrU4w
▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM
💼 ABOUT THE BRANDING FIX:
We're two solo bloggers documenting how we rebuild and future-proof our content and brand.
🔔 New videos every Friday! Live co-working every Monday at 10am EST.
🎧 Also available wherever you get your podcasts.
Visit our website: https://www.thebrandingfix.com
FREEBIES TO GET STARTED:
- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1
View all episodes
By Francesca & VictoriaWe deleted 2,800 subscribers from our email list and our open rate jumped to 65%. Here's exactly how we did it, and why we'll do it again.
Most people treat their email list like a trophy. We treat it like a business asset, which means cutting the dead weight on a regular schedule. In this video, we're breaking down our email list cleaning process: why ghost subscribers are quietly destroying your deliverability, how to know when it's time to purge, what a re-engagement email looks like before you cut people loose, and why we make the unsubscribe button impossible to miss.
We use Flodesk and purge every 3–6 months. No regrets. A smaller list that actually reads your emails beats a massive list that ignores them every single time.
If you've been scared to clean your email list because the numbers will drop, this one's for you.
Watch the video: https://youtu.be/wkD4UwWRVYk
⏱ TIMESTAMPS:
00:00 Intro
01:27 Why Purge Your List
02:26 Healthy Open Rate Goals
04:34 Unsubscribe Fear Mindset
06:44 Seasonal Subscribers Insight
09:17 How to Purge Step-by-Step
13:26 Automation and Easy Opt-In
14:15 Make Unsubscribe Obvious
17:22 Vanity Metrics vs Profit
20:10 Wrap Up
👇 When was the last time you cleaned your email list? Drop it below, we're curious where people are at with this.
👇 JOIN THE FIX YOUR BRAND CHALLENGE:
https://youtu.be/M8ZPlEzd_90
Watch Next:
▶️ We Started a Blog in a "Dead Niche" (Here's What Happened): https://youtu.be/dZv5eXcPNSE
▶️ Social Media is Dead, Interest Media is Here: https://youtu.be/YLOU0JilfvI
▶️ The Content Creator Gold Rush of 2026: https://youtu.be/QQohwtMrU4w
▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM
💼 ABOUT THE BRANDING FIX:
We're two solo bloggers documenting how we rebuild and future-proof our content and brand.
🔔 New videos every Friday! Live co-working every Monday at 10am EST.
🎧 Also available wherever you get your podcasts.
Visit our website: https://www.thebrandingfix.com
FREEBIES TO GET STARTED:
- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1