The importance of high-quality SEO content and strategic linking for local businesses,  highlighting the shift from link-building quantity to content authority. Jon Muranko also shares practical tips for businesses of all sizes, including content creation, internal linking, and utilizing tools like Google Search Console.

Finally, he stresses the need for a comprehensive strategy and advises leveraging platforms like YouTube for increased visibility.

Visit the Marketing by Permission website here >

Frequently Asked Questions (FAQ)

How did you get started in SEO, and what was your initial focus?

I initially got into marketing through referral and network marketing, which sparked my passion for helping people and crafting compelling messages. In 2000, I got into email marketing and in 2003 attended an SEO/digital marketing conference, coinciding with the rise of Google. This led me to take an SEO course which I then implemented, experiencing quick wins, which hooked me. I shifted my focus from email marketing to SEO to assist local businesses that had websites but were not ranking in Google search results.

What significant changes have you observed in SEO since 2003, regarding both business owners and consumers?

In 2003, SEO was heavily focused on backlinks. The quantity of links mattered more than the quality. However, the field has evolved dramatically. Now, having high-quality content and authoritative links is far more important. Google has evolved to penalize low-quality link building and instead emphasizes content that is original, authoritative, trustworthy, and solves user queries (EAT). Businesses need to focus on good, foundational content, targeted linking and using tools effectively. Consumers are better served by search engines that prioritize the quality, expertise, and trustworthiness of content.

What's a key strategy for improving SEO in today's landscape?

A key strategy today involves having a solid content foundation on your website, including blog posts, page content, video content, and FAQs. The content should address user needs and be authoritative.

Many business owners seek automation and immediate results. What's the key to succeeding with SEO in the long run instead of chasing a "championship" win?

Having a clear SEO strategy is essential. SEO is not a one-time effort. It's an ongoing process that requires consistent effort and adaptation. Businesses must have a plan for increasing visibility and a clear content strategy.

The more content you can place on your website the more opportunities you have to get found. Internal linking is also critical for websites with over 50 pages of content.

You must also consistently analyze data in the Google Search Console to identify opportunities. Businesses must avoid chaos by aligning their teams on a unified SEO strategy for 6-12 months.

What actionable advice would you give to solopreneurs versus larger organizations regarding SEO?

For solopreneurs, focus on creating high-quality, engaging content, including video content. For medium-sized teams or organizations, consider bringing in an outside consultant to evaluate your current strategies. For larger organizations, hire external consultants to assess their SEO strategy, and ensure their standard operating procedures (SOPs) are up-to-date and effective.

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Basic SEO 101 for website marketing can be confusing when dealing with technical, creative, and logical moving parts. Join me as I explain how websites work including the one you're using to listen to this episode.

Have a blessed holiday weekend and see you tomorrow! 🎉

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⁠⁠⁠⁠⁠⁠⁠⁠⁠Search Engine Optimization: SEO Services Explained⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/seo-services⁠⁠⁠⁠⁠⁠⁠⁠

This podcast interview features Marsha Tate, who introduces the concept of "business showers"—celebrations similar to baby or bridal showers, but designed to support new or evolving businesses.

Marsha Tate explains her inspiration for creating business showers, discusses their various formats (virtual and in-person), and details how they can benefit entrepreneurs through marketing, networking, and fundraising.

We also explore the potential for offering business shower planning services and considers how frequently businesses might host such events.

"I help moms who dream of entrepreneurship reach their business goals." - Marsha Tate

Listen to Marsha Tate's "Take Out the Guesswork Podcast >🎙️

FAQ on Business Showers

1. What exactly is a "business shower" and how does it differ from other types of showers like baby or bridal showers?

2. Is a business shower only for brand-new businesses, or can established businesses benefit from them as well?

While often associated with launching a new business, business showers are not limited to start-ups. They are beneficial for established businesses looking to announce themselves to new customer segments, rebrand, introduce a new product line, change their location, or simply get a fresh burst of community support and marketing.

3. What is the purpose of a business shower and how can it help a business?

About Marsha Tate

Experienced Director of Product Management with a demonstrated history of working in the marketing and advertising industry. Skilled in Marketing Management, Product Lifecycle Management, E-commerce, Business Development, and Marketing Strategy. Strong product management professional with a Bachelor of Science (B.S.) focused in Business Administration and Management, General from University of Phoenix.

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This "Basic SEO 101 for Podcast Marketing " conversation highlights the value of a website as a central hub for podcast content and building backlinks to increase search engine ranking. This advocates for viewing podcasting as a long-term strategy for building brand equity and connecting with audiences. Enjoy this podcast episode!

FAQ

1. Why is having a website crucial for my podcast?

While podcast directories like Apple Podcasts and Spotify are important for distribution, a dedicated website provides several key benefits:

2. How can I leverage SEO to grow my podcast audience?

Podcast SEO focuses on optimizing your content to rank higher in search results, both within podcast directories and on general search engines. Here are key steps:

3. How can I effectively promote my podcast episodes?

4. How does podcasting contribute to long-term business growth?

5. What's the best way to think about podcasting as a business strategy?

6. Is there a basic SEO strategy I can implement for my podcast?

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⁠⁠⁠⁠⁠⁠⁠⁠Search Engine Optimization: SEO Services Explained⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/seo-services⁠⁠⁠⁠⁠⁠⁠⁠

This podcast interview features ⁠Tyler Hurlburt, Director of Investor Relations at Energea⁠, a renewable energy investment platform. He explains how Energea allows investors to directly fund solar projects in the U.S., Brazil, and South Africa, receiving monthly dividends from the electricity sales.

"One morning, I asked God how to invest in renewable energy and He said, "Invest in the Sun ☀️" 👀

That's how I went to Google and searched "how to invest in the sun" and found Energea! I contacted their team and had a great conversation.

Now the rest is history and here we are! Welcome to a powerful episode. By the way, we simulcasted this on Clubhouse audio when recording. Amazing back story for a powerful episode!" - Favour Obasi-ike

Energea FAQ

1. What is Energea?

Energea is a renewable energy investment platform that allows individuals to invest directly in solar projects around the world. With a minimum investment of just $100, you can own fractional shares of these projects and receive monthly dividends from the sale of electricity generated.

Access my affiliate link 🔗 here to start investing in the sun!

2. How does investing in Energea differ from traditional investments like stocks and bonds?

Unlike publicly traded stocks and bonds, Energea offers private investments tied directly to the production of renewable electricity. Your investment supports the development and operation of solar projects, providing a steady, passive income stream while contributing to a sustainable future.

Watch their video on how Energea works here >

3. Where are Energea's solar projects located?

Energea currently has three portfolios of projects located in South Africa, Brazil, and the United States. This geographic diversification helps mitigate risk and offers exposure to different currencies and solar markets.

4. How do I decide how to allocate my investment across the different portfolios?

While Energea cannot provide specific financial advice, diversification is generally recommended. The U.S. portfolio offers lower risk and return, while South Africa falls in the middle, and Brazil presents higher risk and return potential. Listen to the episode to get the full story.

5. How are dividends paid out, and what are the currency conversion processes?

Dividends are distributed monthly in U.S. Dollars. Energea handles all currency conversions automatically, so you don't need to worry about managing exchange rates. Choose to automatically reinvest your dividends or receive them as cash.

6. What resources are available to help me learn more about Energea and make an informed investment decision?

Energea's website (energea.com) offers a wealth of information, including project memos, portfolio documents, performance data, and calculators to project potential returns. You can also contact the Energea team directly via email at [email protected] or [email protected] for personalized assistance.

7. Does Energea offer investment options for businesses or retirement accounts?

Yes, you can open accounts with Energea as an S-corp, LLC, business, trust, or in your personal name. Consult with your tax advisor to determine the best account type for your situation.

8. Does Energea offer residential solar panel installation?

No, Energea focuses on commercial and industrial solar projects. For residential solar installations, you would need to contact a company specializing in those services. Investing in Energea can offer a similar impact to residential solar while providing the potential for financial returns and avoiding the complexities of home installation and maintenance.

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Thank you for listening!

Subscribe to our podcast here to get direct insights into your inbox 📥 >

🗣️ Rank your Podcast Episodes + Shows on Smart Speakers with Favour Obasi-ike using tactics that will help your business get maximum visibility! Listen to this episode to catch the full scoop.

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⁠⁠⁠⁠⁠⁠⁠SEO Newsfeed | Read Now⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/newsfeed/categories/seo⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Search Engine Optimization: SEO Services Explained⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/seo-services⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠CAASie.co: The Smart Alternative to Social Media Advertising⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/caasie-billboard-advertising⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Mastering Email Deliverability: Why Flodesk is Your Best Option 📨⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/flodesk-high-email-deliverability⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Your Zero-Party vs First-Party vs Second-Party vs Third-Party Data 🔍⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/zero-party-vs-first-party-vs-second-party-vs-third-party-data⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Your SEO Keyword Research Roadmap: A Comprehensive Guide 🔍⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/keyword-research-roadmap⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠SEO Experts vs Web Developers Salary: An In-depth Comparison⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/seo-experts-vs-web-developers-salary-comparison⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠3 Ways to Start Your Podcast Like A Pro [Infographic]⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/start-podcast-infographic⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Domain Authority vs Page Authority: What Does It Mean for SEO? 📄:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/domain-authority-vs-page-authority-seo⁠

SEO Mastery 2025: Best 5 SEO Courses to Boost Your Skills and ROI: ⁠https://www.playinc.online/post/best-seo-courses⁠

Welcome to Behind the Lyrics where 🎶 Amara. Breaks Down Her Song, "Wake Up" with Favour Obasi-ike on the We Don't PLAY Podcast Show🎙️. This song has so much power and I hope you enjoy it too!

🎶 Listen to Amara.'s song, "Wake Up" here >>

Follow Amara. on Social Media here:

YouTube: https://www.youtube.com/channel/UCqjAETqzdyA5v-cZZ1rIDjg

Instagram: https://www.instagram.com/a.isforamara/

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⁠⁠⁠⁠⁠⁠⁠⁠SEO Newsfeed | Read Now⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/newsfeed/categories/seo⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Search Engine Optimization: SEO Services Explained⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/seo-services⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠CAASie.co: The Smart Alternative to Social Media Advertising⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/caasie-billboard-advertising⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Mastering Email Deliverability: Why Flodesk is Your Best Option 📨⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/flodesk-high-email-deliverability⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Your Zero-Party vs First-Party vs Second-Party vs Third-Party Data 🔍⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/zero-party-vs-first-party-vs-second-party-vs-third-party-data⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Your SEO Keyword Research Roadmap: A Comprehensive Guide 🔍⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/keyword-research-roadmap⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠SEO Experts vs Web Developers Salary: An In-depth Comparison⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/seo-experts-vs-web-developers-salary-comparison⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠3 Ways to Start Your Podcast Like A Pro [Infographic]⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/start-podcast-infographic⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Domain Authority vs Page Authority: What Does It Mean for SEO? 📄:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/domain-authority-vs-page-authority-seo⁠⁠

SEO Mastery 2025: Best 5 SEO Courses to Boost Your Skills and ROI: ⁠⁠https://www.playinc.online/post/best-seo-courses⁠

🛒 Basic SEO 101 for Product Marketing 🛍️ tips and strategies were given in this room to help you understand how to title, link, and structure your e-commerce products with Favour Obasi-ike.

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⁠⁠⁠⁠⁠⁠⁠SEO Newsfeed | Read Now⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/newsfeed/categories/seo⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Search Engine Optimization: SEO Services Explained⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/seo-services⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠CAASie.co: The Smart Alternative to Social Media Advertising⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/caasie-billboard-advertising⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Mastering Email Deliverability: Why Flodesk is Your Best Option 📨⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/flodesk-high-email-deliverability⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Your Zero-Party vs First-Party vs Second-Party vs Third-Party Data 🔍⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/zero-party-vs-first-party-vs-second-party-vs-third-party-data⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Your SEO Keyword Research Roadmap: A Comprehensive Guide 🔍⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/keyword-research-roadmap⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠SEO Experts vs Web Developers Salary: An In-depth Comparison⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/seo-experts-vs-web-developers-salary-comparison⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠3 Ways to Start Your Podcast Like A Pro [Infographic]⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/start-podcast-infographic⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Domain Authority vs Page Authority: What Does It Mean for SEO? 📄:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.playinc.online/post/domain-authority-vs-page-authority-seo⁠

SEO Mastery 2025: Best 5 SEO Courses to Boost Your Skills and ROI: ⁠https://www.playinc.online/post/best-seo-courses⁠

This fire 🔥 episode, "Legal Best Practices for Businesses: Business Structuring, Utilizing Grants & Free Funding Tips" features Karachi Achilihu, a technology attorney, on the We Don’t PLAY podcast discussing essential legal practices for entrepreneurs.

Karachi shares her journey from a corporate attorney to pivoting into tech at Meta. The conversation covers the importance of hiring legal counsel early, protecting intellectual property, and navigating legal complexities related to trademarks and domain names.

Karachi provides insights on establishing business foundations, seeking funding, and leveraging assets like homes and cars under business names. She emphasizes the importance of proper business structuring, utilizing grants and free financing, networking, and preparing for legal issues from the idea stage.

This episode serves as a comprehensive guide for entrepreneurs to understand the critical legal aspects of starting and running a business.

Contact Karachi for any questions here: [email protected]

Enjoy! ☺️

About Karachi Achilihu:

The Tech Esq.℠ is the premier legal consultancy operated by Karachi Achilihu, Esq. — a tech-savvy attorney and startup strategist. Passionate about technology transactions, Karachi combines her commercial, privacy, and product counsel experience to support global companies at the forefront of technology.

Karachi began her legal career as an associate at Venable, advising middle-market clients across various industries on corporate deals. Karachi later transitioned to Goodwin Procter, advising technology-based startups, emerging growth to public companies, and investors on corporate governance, venture capital, M&A, capital markets, and other strategic corporate transactions up to $28.5M.

After spending 2½ years at Am Law 100 firms, Karachi launched her in-house counsel journey at Meta Platforms, where she managed content, production, and platform deals across Meta, Facebook, Instagram, and Reality Labs as commercial counsel.

Building upon her Big Tech and Big Law experiences, Karachi ventured into legal consulting to provide on-demand, fully integrated, in-house counseling to clients of all sizes — from SMBs to Fortune enterprises — during technology transactions as The Tech Esq.℠

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⁠⁠⁠⁠⁠⁠SEO Newsfeed | Read Now⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠https://www.playinc.online/newsfeed/categories/seo⁠⁠⁠⁠⁠⁠

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