Have you ever sent every one of your customers a generic check-in email and been told you're not worth their time?  Or creeped your customer out by commenting on a social post they didn't know you saw?

...no?  Well, then you haven't quite fucked up like we have.

In this episode, we help you strike the balance between lazy and stalker vibes:

00:00:00 - Survey says

00:00:20 - Intro

00:01:06 - Boob sweat

00:03:14 - Too little personalization: The check-in email fail

00:05:08 - The art of customized emails

00:07:13 - Balancing efficiency and personalization

00:09:43 - Too much personalization: The cupcake incident

00:11:10 - Finding the right level of personalization

00:13:16 - Personalized communication setting the tone

00:16:02 - Starbucks gift card snafu

00:19:24 - Alternatives to endless Zoom meetings

00:21:04 - The experiment: Picking up the phone

And hey, we want to hear from you! What topics do you want us to tackle next? Reach out and let us know. Remember, we’re here to share how We Fucked Up So You Don’t Have To.

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