Do you treat every time a customer churns like the end of the world, searching high and low for everything you *could've* done?

...no? Well, then you haven't quite fucked up like we have.

In this episode we welcome Denny Burda, Chief Customer Officer at River Consultancy, to chat churn:

00:00:00 - Intro

00:01:07 - First male guest with big ideas

00:03:18 - The story of a perfect churn

00:12:53 - Budget assumptions and surprise churn

00:15:42 - Stakeholder change and shifting priorities

00:19:55 - Transparency and learning from churn

00:22:00 - The importance of tracking churn reasons

00:28:30 - Drafting a churn ICP

00:32:18 - Key takeaways from the churn discussion

And hey, we want to hear from you! What topics do you want us to tackle next? Reach out and let us know. Remember, we’re here to share how We Fucked Up So You Don’t Have To.

Reach out to Melanie: https://www.linkedin.com/in/melanie-faye/

Reach out to Stino: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/

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