Do you give more attention to your customers with the household names than you do your small-time companies?

...no? Well, then you haven't quite fucked up like we have.

In this episode, another guest joins us as we share our struggles with giving preferential treatment:

00:00:00 - Intro

00:02:08 - Overlooking SMB accounts

00:04:34 - The allure of enterprise clients

00:06:00 - Reframing SMB value

00:09:14 - Lessons from enterprise pitfalls

00:13:16 - Melanie’s mid-market insights

00:18:41 - The power of customer praise channels

00:23:03 - Adjusting standards for SMBs

00:30:37 - Building scalable customer communities

00:33:47 - Wrapping up

And hey, we want to hear from you! What topics do you want us to tackle next? Reach out and let us know. Remember, we’re here to share how We Fucked Up So You Don’t Have To.

Reach out to Melanie: https://www.linkedin.com/in/melanie-faye/

Reach out to Stino: https://www.linkedin.com/in/stijn-smet-%F0%9F%90%B3-330435a9/

Sign up for the Lifetime Value newsletter: https://lifetimevalue.link/subscribe

Mentioned in this episode:

LTV Shop

Advertise your brand with Lifetime Value Media

Advertise with LTV

Subscribe to The Segment!

The tech news you need.

Segment