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We Hate Safe, Boring Content & We Don't Care Who Knows!
Remember when your teacher announced an "educational" game? You knew the word "educational" was school-code for "boring."
It's the same with "B2B content." Why is B2B content always so damn safe, boring, and predictable?
If you've ever seen our show, you know we don't do predictable things. We're not safe, and we're never boring. We eat stuff that'll kill you just to get clicks.
But we still struggle with the temptation to create one more "educational" webinar and call it B2B content.
On this episode of The Customer Engagement Lab, we talk about how to create B2B content that doesn't suck. Our guest is Margot Mazur, Principal Marketing Manager, Strategic Partnerships at HubSpot.
We discuss:
Subscribe to The Customer Engagement Lab and never wake up in a cold sweat worrying you missed an episode ever again.
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By PandaDoc
5
6464 ratings
Remember when your teacher announced an "educational" game? You knew the word "educational" was school-code for "boring."
It's the same with "B2B content." Why is B2B content always so damn safe, boring, and predictable?
If you've ever seen our show, you know we don't do predictable things. We're not safe, and we're never boring. We eat stuff that'll kill you just to get clicks.
But we still struggle with the temptation to create one more "educational" webinar and call it B2B content.
On this episode of The Customer Engagement Lab, we talk about how to create B2B content that doesn't suck. Our guest is Margot Mazur, Principal Marketing Manager, Strategic Partnerships at HubSpot.
We discuss:
Subscribe to The Customer Engagement Lab and never wake up in a cold sweat worrying you missed an episode ever again.