We Have Range Podcast

We sit down with Jesse and Lisa Ferrell to unpack how getting fired, doing the inner work, and learning to ask for business can turn a crisis into a coaching and speaking career. We also dig into the relationship agreements that keep their marriage strong and their company growing, all rooted in one idea: how you leave people feeling matters.  

• Jesse’s pivot from hospitality leadership to professional speaking and coaching after termination
• The 10,000-hour rule mindset and how mastery gets measured over time  
• Lisa’s path from broadcast sales to coaching and why integrity matters in modern marketing  
• The real lesson behind “good enough is not good enough” and the power of asking  
• House agreements that reduce conflict, stop mind-reading, and protect individual space
• Relationship marketing and a YOU-focused perspective for authentic business growth  
• How a single clear offer can expand into long-term contracts and deep company impact  
• The books, workbook, card decks, and Color Code personality assessment tools they built.

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Credits

Cohosts: Myshell Gresham, IG @Myshell_Gresham &

Ivoree Jordan, IG @ivoree_ree_jordan

Filming: Sin City Podcast Studio, IG @sincitypodcasts 

Music: Ash Casteel IG @neosinn

Range Mavericks: Jesse and Lisa Ferrell

Facebook: Jessetalk Speaking & Coaching and Lisa Bybee Ferrell

IG  @jesstalkinspires & @lisabybeeferrell 

We talk with Sylvia K. Alston about code switching, building her personal brand, pivoting, and the real cost of staying small in corporate spaces when it no longer serves you. We also trace how insurance, media, faith, and entrepreneurship collide to reshape her definition of alignment, success, and freedom.  

• Code switching as a situational tool and a leadership choice  
• How storytelling helped her navigate a career in sales and build a successful insurance and risk management firm. 
• Pivoting from operations into business development and learning to “kill what you eat”  
• Building a personal brand through media and live audience feedback  
• Relationship management as a sales strategy and being curious about people’s stories  
• Launching a brokerage, facing the reality of who follows you and those who don’t
• Faith as a daily practice alongside questions about religion and tradition  
• Resilience in entrepreneurship, long workdays, and standing on your word  
• Navigating business ownership with motherhood, marriage, and a parent’s health crisis

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We sit down with Chris and Renee Brown to talk about pivots that change everything, from bankruptcy and layoffs to rebuilding careers through content, community, and clarity. We get honest about parenting realities, creating online with confidence, and staying grounded while living and working in Las Vegas.  

• Navigating motherhood and the tradeoffs of time, guilt, and support  
• Chris’s path from sports operations to luxury Las Vegas real estate  
• Renee’s broadcast journalism journey through small markets and major pivots  
• Turning “getting fired” into a creator-led reset and new platform  
• Using YouTube, TikTok, and lifestyle content to build real trust  
• Mindset shifts, including letting go of perfection  
• Why authenticity beats follower count for long-term brand growth 
• Staying grounded through stillness, faith, and firm boundaries  

We open up Myshell Gresham’s Range Card and trace her life across cities, industries, and leadership. Along the way, we get honest about authenticity in corporate spaces, the quiet power of community, influence, and why Range becomes Currency when you build it on purpose.  

• Myshell’s background from Atlanta to Hampton University to New York to California 
• Moving for work without letting work become your whole identity  
• Learning culture through relocation and choosing to build community  
• Miss Dolly and why asking for help matters  
• A holiday party as proof of a wide, unboxed network  
• Balancing authenticity with different corporate rooms  
• Defining Range Currency = personal brand and value 
• Becoming a stronger speaker by studying and practicing communication  
• A Power Stance moment that shows how representation unlocks for others  
• Storytelling as a tool for connection, vulnerability, and leadership  
• Music as grounding and motivation plus 
• Coaching transformation through intention  

We sit down with our co-founder Ivoree Jordan to trace her path from South Central LA to Sacramento to becoming a powerhouse broker and senior leader in the male dominated insurance industry. We break down what “Range Currency” really means, how music can mirror growth, and why coaching helps you elevate when life gets hard.  

• Moving from South Central LA to Sacramento at 16 to find a better path  
• Starting in insurance through a high school internship and realizing the industry’s scale 
• Defining “Power Stance” and the recognition that marks a career milestone  
• Building a life as a wife and mom while protecting time through delegation and outsourcing  
• Explaining Range Currency as the sum of your roles, experience, and personal brand 
• Using music as a tool for nostalgia, meaning, and motivation before big moments  
• Navigating representation gaps in insurance sales with belief and visible hard work 
• Mentoring and sales coaching as a way to close the gap and give back 
• Teasing a 12-week sales training program designed to help people get unstuck  
• So wherever you are, tune in and tap in fully because the conversation might unlock something unique for you.