<p>Amazon officially killed Rufus… and we called it months ago. We break down why Amazon’s AI shopping assistant failed, what’s replacing it, and what sellers should really focus on instead of AI hype.</p>

Amazon officially killed Rufus… and we called it months ago. We break down why Amazon’s AI shopping assistant failed, what’s replacing it, and what sellers should really focus on instead of AI hype.

We Have Some Bad News | Upside #87

Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace.

We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world.

So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.

Business

Technology

Marketing

Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace. We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world. So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.

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We Have Some Bad News | Upside #87

We Have Some Bad News | Upside #87