We Interrupt This Broadcast

Natalie Lynch is a digital strategy producer and founder of Cinch Media, a company designed to amplify the reach of Australian stories. 

In this engaging episode Natalie dives deep into the rapid changes in the screen industry and explains why a digital strategy is key to thriving in the future, not just for your show but also for production companies. She offers insights on who is leading the way and how to build an audience in a fragmented media landscape.

Listen to this episode if you are interested in:

• - What a Digital Strategy is and why it matters

  - Options for monetising screen stories in new ways

  - The importance of early audience engagement and analysis

  - What the screen industry can learn from other industries about audiences

  - Practical advice on building a digital strategy that works

  - An expert opinion on how to thrive in the digital age.

Links:

• Natalie's LinkedIn
• Instagram: @nat_cinch_media
• YouTube: @CinchMedia
• TikTok: @cinch.media
• Cinch Media

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00:00 Introduction: The Fragmented Audience

00:30 Meet Natalie Lynch: Cinch Media's Vision

00:59 Understanding Audience Fragmentation

02:00 Challenges in the TV and Film Industry

03:00 The Digital Era: Embracing New Channels

04:59 Building Your Own Audience

05:36 The Importance of Digital Strategy

10:14 Engaging Content Creation

12:05 Audience Analysis: The Key to Success

19:55 The Role of Community Managers

32:33 Monetising Content and New Revenue Streams

34:22 Conclusion: A Call to Action for the Industry

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This Deep Dive interview is hosted by ⁠⁠Julie Eckersley⁠⁠⁠⁠⁠.

Produced & edited by ⁠⁠Leonie Marsh⁠⁠.

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This episode is proudly brought to you by ⁠⁠Screen Vixens⁠⁠, ⁠⁠CrewHQ⁠⁠ & ⁠⁠Expanding Media⁠⁠.

In our first Deep Dive interview Julie talks to Georgia Mappin, the Managing Director of Aunty Donna, Haven’t You Done Well Productions and Grouse House.

They discuss how the company has created a new business model by leaning into digital platforms, ensuring they have DTA (direct to audience) relationships and how they are helping to shape the future of Australian comedy.

Listen to this episode if you are interested in:

- New business models for the screen industry

- Sustainability in the online and digital space

- How to build an audience first brand

- Platform agnostic brand growth

- Emerging comedy and talent in Australia

- The power of passionate ‘niche’ audiences and how to cultivate them

Websites:

• Haven’t You Done Well

• Aunty Donna

• Grouse House

Project Links:

• Aunty Donna’s Coffee Cafe (ABC)

• The Most Upsetting Guessing Game in the World (Grouse House)

• The Sun is Not Your Friend

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00:00 Understanding Audience Engagement

00:37 Introduction to Georgia Mappin and Haven't You Done Well Productions

01:04 The Evolution of Aunty Donna and Haven't You Done Well Productions

02:43 Challenges and Strategies in Comedy Production

06:35 The Role of Grouse House in Alternative Comedy

12:16 Audience-Centric Production and Marketing

21:04 The Future of Comedy and Media Consumption

23:14 Opportunities and Risks in Australian Comedy

27:36 Innovations and Trends in the Screen Industry

30:12 Advice for Aspiring Producers and Comedians

31:33 The Importance of Collaboration and Networking

32:44 Sustainable Revenue Models in Production

34:06 Big Ideas for the Future of the Industry

37:39 Conclusion and Acknowledgements

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This Deep Dive interview is hosted by ⁠Julie Eckersley⁠⁠.

Produced & edited by ⁠Leonie Marsh⁠.

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This episode is proudly brought to you by ⁠Screen Vixens⁠, ⁠CrewHQ⁠ & ⁠Expanding Media⁠.

Screen Forever's 2025 program launched this morning, and we invited our producer Leonie Marsh to join us for a bonus episode of We Interrupt This Broadcast, sharing her top 5 tips for Screen Forever.

You can view the Screen Forever program highlights here, and if you're new to Screen Forever, watch SPA's Bootcamp webinar here.

Plus, if you're interested in the Screen Vixens & friends dinner during Screen Forever, sign up for their mailing list here.

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00:00 Intro

00:25 Introducing Leonie Marsh

00:40 What is Screen Forever and who should go?

01:38 Tip 1: Decide your primary goal for attending

02:44 Tip 2: What to wear

03:42 Tip 3: Where to stay

05:18 Tip 4: What to eat

06:10 Kirsty's secret tip for what to pack in your bag

07:33 Tip 5: What to bring

08:21 When to follow up on your conversations

08:45 What are commissioners looking for in a pitch?

10:29 The three questions anyone you're pitching to will be asking

11:10 Episode wrap-up & Screen Forever dates

11:37 Acknowledgement of Country & Podcast Credits

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Hosted by ⁠⁠Julie Eckersley⁠⁠ and ⁠⁠Kirsty Stark⁠⁠, with special guest Leonie Marsh.

Produced & edited by ⁠⁠Leonie Marsh⁠⁠.

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This episode is proudly brought to you by ⁠⁠Screen Vixens⁠⁠, ⁠⁠CrewHQ⁠⁠ & ⁠⁠Expanding Media⁠⁠.

Join the conversation on ⁠⁠Instagram⁠⁠ and ⁠⁠LinkedIn⁠⁠.

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Have industry news, upcoming events or productions to share? Let us know at [email protected].

And remember to subscribe at ⁠⁠http://www.weinterruptthisbroadcast.com.au⁠⁠ to get future episodes in your inbox each month, along with our show notes, links and bonus content.

In this episode of We Interrupt This Broadcast we wrap up the Oscars, and discuss the changing landscape of documentary - as seen at this year's Australian International Documentary Conference.

Plus: SPA's new Chair, the importance of public broadcasters, another farewell to Neighbours, and more...

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00:00 Intro

00:38 Feedback from our first episode

01:46 Introducing… Deep Dives

03:08 The Oscars, Anora controversy & its $18m campaign

05:35 AIDC & the changing landscape of documentary

08:29 SPA’s Policy Platform & new Council Chair Kate Carnell

09:51 Alison Hurbert-Burns departs BINGE/Foxtel

10:15 Hugh Marks begins as Managing Director at the ABC

10:36 The importance of public broadcasters

13:07 HBO Max announces Australian launch

15:55 See-Saw Films Acquired by Mediawan

18:10 What’s (Not) Happening in Production: Neighbours Cancelled

20:24 The Australian content we’re watching this month

21:52 Episode wrap-up & our Screen Forever bonus episode

22:55 Acknowledgement of Country & Podcast Credits

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Hosted by ⁠Julie Eckersley⁠ and ⁠Kirsty Stark⁠.

Produced & edited by ⁠Leonie Marsh⁠.

---

This episode is proudly brought to you by ⁠Screen Vixens⁠, ⁠CrewHQ⁠ & ⁠Expanding Media⁠.

Join the conversation about Episode 2 on ⁠Instagram⁠ and ⁠LinkedIn⁠.

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Have industry news, upcoming events or productions to share? Let us know at [email protected].

And remember to subscribe at ⁠http://www.weinterruptthisbroadcast.com.au⁠ to get future episodes in your inbox each month, along with our show notes, links and bonus content.

Our first ever episode of We Interrupt This Broadcast wraps up the AACTA Awards and AACTA Festival on the Gold Coast, and dives into some of the big industry issues we’ll be facing in 2025.

Plus: what’s in production, new Aussie releases, and more!

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00:00 Intro

00:27 We’re back from AACTA Festival on the Gold Coast

02:36 Who were the big winners at the AACTA Awards?

04:42 The big conversations from AACTA Festival

07:48 Screen Well’s Mental Health Matters Summit

08:06 Australian Mental Health & Wellbeing Survey results

10:20 Freestyle TV Manifesto

11:36 How to sign up for our mailing list

12:00 The big industry issues from 2024, in under 60 seconds!

14:11 The industry changes we’re seeing in 2025 so far

18:04 What’s in production around the country

19:28 The Australian content we’re watching this month

24:06 Episode wrap-up & what’s coming up in March

25:10 Acknowledgement of Country & Podcast Credits

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Hosted by Julie Eckersley and Kirsty Stark.

Produced & edited by Leonie Marsh.

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This episode is proudly brought to you by Screen Vixens, CrewHQ & Expanding Media.

Join the conversation about Episode 1 on Instagram and LinkedIn.

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Have industry news, upcoming events or productions to share? Let us know at [email protected].

And remember to subscribe at http://www.weinterruptthisbroadcast.com.au to get future episodes in your inbox each month, along with our show notes, links and bonus content.

We Interrupt This Broadcast is your monthly roundup of everything happening in the Australian Film and Television industry.

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In this intro, your hosts Julie Eckersley and Kirsty Stark share why they wanted to start a podcast, and what to expect when we launch our first episode in February!

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Don't forget to subscribe, and follow us on all the socials, where you can find us at @weinterruptpodcast.