We Live It | LiveAg's Livestock Marketing Podcast

This week on We Live It, Director of Purebred Operations Margo Paeltz joins us for a deep dive into LiveAg’s Purebred Division — plus market analyst Casey Mabry breaks down current cattle market volatility and what producers should expect heading into year-end.

We cover how our Purebred Team partners with ranchers nationwide, what to expect when booking your sale, and strategic tips for preparing for auction day. Then Casey walks through the latest market swings, what’s driving the volatility, and his short-term outlook for cow-calf producers, feeders, and purebred breeders.

Episode Highlights:

• How to book your purebred sale with LiveAg
• What ranchers can expect from our Purebred Team
• Upcoming purebred auctions across the country
• Marketing opportunities for breeders
• Current cattle market volatility trends
• Casey Mabry’s outlook on feeder cattle, calves & replacement females
• What ranchers should watch in the weeks ahead

Whether you’re planning a purebred sale or keeping an eye on the market, this episode delivers practical insight you can use.

👉 Subscribe for weekly cattle-market commentary, ranch stories, and industry updates.

Host Casey Mabry sits down with Margo Paeltz and Blake Tucker, the leadership team behind LiveAg's purebred division. With a combined 20+ years of auction broadcasting experience, Margo and Blake manage a team of 10+ reps who broadcast purebred cattle sales and production sales across the country.

Discover how their team helps seedstock producers and breeders reach new bull buyers through the LiveAg online bidding platform—especially crucial for remote ranching operations looking to expand their market reach. Margo and Blake share insights from the Montana Angus Tour, discuss how technology has transformed the purebred cattle auction industry, and explain why streaming your cattle sale could be the key to connecting with more buyers nationwide.

Whether you're a seedstock operator considering your first livestreamed sale, or simply curious about the people behind the auction technology, this conversation offers practical knowledge and a behind-the-scenes look at modern cattle auction broadcasting. Learn how online bidding platforms are changing the way ranchers sell bulls and registered cattle in today's market.

Contact the LiveAg Purebred team about streaming your auction by calling 817-533-6699 or emailing [email protected]

Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d

Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.

Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment

Worthington Angus Fall Sale - November 1st at Noon. Register to bid remotely: https://bit.ly/4nMMiiD

Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/

Interested in advertising on We Live It? Contact Katy Holdener at [email protected]

In this legendary episode of We Live It, Ty and Casey sit down with cattle industry titan Richard Stober, a third-generation cattleman whose livestock marketing career spans over five decades of innovation and success. From trading cattle as a teenager to becoming one of the West's highest-volume buyers—handling 110,000+ head annually—Richard shares his incredible journey through the livestock industry.

Discover how Richard was one of the first pioneers of video cattle auctions in 1980, created the groundbreaking "Value Added Programs" that revolutionized marketing for video auctions, and managed cattle procurement for Harris Ranch Feeding Company's 120,000-head feedyard. Richard drops invaluable knowledge on cattle marketing strategies, shares hard-earned truths about the livestock business, and offers practical advice for preparing the next generation of ag marketers.

Whether you're a seasoned cattle producer, aspiring livestock marketer, or simply passionate about agriculture, this conversation is packed with wisdom from someone who's bought, sold, and marketed millions of head throughout his legendary career. Richard's philosophy says it all: "Love what you do, work hard, and help others along the way—and never stop being a student of your craft."

Thank you to our partners!
- Worthington Angus: https://bid.live-ag.com/events/event/185/worthington-angus-7th-annual-fall-sale
- AgTexas Farm Credit: https://agtexas.com/
- Texas Ranch Sales: https://texasranchsalesllc.com/
- Consign in our Dec. 16 equipment auction: live-ag.com/equipment
- Work with the best. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/
- Interested in advertising on We Live It? Contact Katy Holdener at [email protected]

Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d
Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.

Chapters:
01:18 Intro
01:46 Meet our Guest
02:48 Richard's Legendary Background
06:32 Being a Student of the Market
08:36 The First Video Auction in California
13:07 Creation of Western Video Market
22:00 Understanding the Market

• (01:18) - Intro

What does it mean to sell cattle "on the grid"? How do margin calls work in cattle feeding? This episode is for YOU! Ty deCordova and Casey Mabry are answering listener-submitted questions in a rapid-fire FAQ format.

They kick things off discussing current cattle market conditions and their optimistic outlook on futures, then dive into your most-asked questions: How are live, feeder, and fat cattle priced differently? What drives feeder calf prices? How do video auctions compare to local sale barns? They break down breakevens, explain if they think packers pay premiums for certain breeds, discuss how exports impact U.S. cattle prices, and give you the real talk cattlemen and ranchers need.

Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d

Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.

Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment

Worthington Angus Fall Sale - November 1st at Noon in Dadeville, MO. Register to bid remotely: https://bit.ly/4nMMiiD

Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/

Interested in advertising on We Live It? Contact Katy Holdener at [email protected]

👍 Hit subscribe, drop a like, and leave us a comment. 

• (00:00) - Intro

Cowboy, rancher, and storyteller Buster Frierson joins the We Live It podcast to talk about what it means to live the cowboy code in today’s world — from the saddle to the screen. Known for his work in ranch rodeos, Western film sets like 1883, and authentic ranch management, Buster shares his perspective on grit, leadership, and keeping the ranching lifestyle alive.

Plus, Casey previews the cattle market ahead of the Oct. 9 LiveAg Video Auction, breaking down key regional trends and what sellers and buyers should watch this week.

We'd love your feedback on the We Live It podcast. Send us your topic or guest ideas here: https://heyor.ca/sq3C0d

Looking to advertise on the show? Contact Katy Holdener ([email protected]) for more information.

Join We Live It for a behind-the-scenes conversation with Express Ranches’ Donnie Robertson and Kevin Hafner ahead of their 2025 Fall Angus Bull Sale. Hear how one of America’s leading seedstock programs continues to raise the bar in Angus genetics, marketing innovation, and ranch management.

In this episode, we talk about their personal journeys in the cattle industry, the vision behind Express Ranches’ success, and the importance of partnerships that keep the beef business moving forward.

 🎙️ Subscribe for more We Live It episodes featuring leaders shaping the future of ranching and livestock marketing.

Three stock show dads walk into a podcast studio... and the result is pure gold for anyone showing livestock!

Join hosts Casey Mabry and Ty deCordova as they sit down with Alan Lee, Vice President of Operations at BioZyme, Inc., for a deep dive into the company that's been fueling champions for decades.

🏆 What You'll Learn:

• The history behind BioZyme's foundation products for cow-calf producers: VitaFerm and Gain Smart
• Why Sure Champ is celebrating 40 years of show ring success
• Real stories from the show trail (the good, the bad, and the hilarious)
• How research-proven supplements give your stock the competitive edge
• Behind-the-scenes insights from three dads who've been there

From the cow-calf operation to the show ring, BioZyme's products have become household names in the livestock industry. Alan breaks down what makes their supplements different and why generations of stockmen trust their animals to BioZyme nutrition.

Whether you're a seasoned show dad, just getting started, or somewhere in between, this episode delivers laughs, lessons, and the inside scoop on products that help livestock succeed both in and out of the ring.

Perfect for: Stock show families, cattle producers, livestock exhibitors, 4-H/FFA participants, and anyone interested in livestock nutrition and show supplements.

Learn more about Biozyme: https://biozymeinc.com/
Learn more about SureChamp: https://surechamp.com/

We'd love your feedback. Send us your topic or guest ideas here: https://heyor.ca/sq3C0d

Looking to advertise on the show? Contact Katy Holdener ([email protected]) for more information.

00:00 Intro
01:37 Stock show dad update
02:35 Meet Alan Lee, VP of business development at BioZyme, Inc
07:58 SureChamp products for small ruminents
10:45 BioZyme's saftey and research 
19:30 The team behind the brand
25:55 Family stories
30:01 Why 4H and FFA programs are so important

Join hosts Ty deCordova and guest host 2024 WLAC Wade Leist as they sit down with Alabama cattle producer Eric Smith, one of 40 stakeholders in the Livestock Marketing Association's Common Ground Coalition.

Eric breaks down the historic summit that brought together diverse livestock leaders to tackle the industry's biggest challenges with one unified voice. Discover the 5 key priorities that could reshape America's livestock future:

✅ Ag-friendly tax policy 
✅ Effective risk management tools
✅ Improved labor access 
✅ Livestock hauler flexibility 
✅ Support for young producers

From preserving family farms to ensuring America's food security, this episode reveals why now is the pivotal moment for livestock producers to unite. Eric shares insider details from the Denver summit and explains how these initiatives will impact your operation in the coming years.

Whether you're a cattle rancher, livestock buyer, or industry stakeholder, this conversation provides actionable insights on joining the movement to strengthen America's livestock industry.

Learn more: https://www.commongroundsummit.net
Submit your guest or topic ideas:  https://heyor.ca/sq3C0d

Email [email protected] for advertising opportunities. 

• (00:00) - Intro & Highlights

Join hosts Ty deCordova and Wade Leist as they sit down with 2025 World Livestock Auctioneer Champion Dean Edge in this special episode recorded ahead of our September 11 Video Auction. Edge claimed the top prize at the World Livestock Auctioneer Championship in Dunlap earlier this summer, sharing his emotional journey and the mentors who shaped his career.

In this episode, you'll hear about:

• Edge's path from working under mentor Dan Skeels (2004 World Champion) to becoming champion himself
• The vital role of 4H and FFA projects in developing tomorrow's agricultural leaders
• Behind-the-scenes auction barn stories, including a memorable encounter with a snake entering the auction ring in Texas
• Insights into the livestock auction industry and what it takes to reach the top

Whether you're involved in livestock auctions, cattle ranching, or agricultural youth programs, this episode offers valuable perspectives from one of the industry's best. Don't miss these championship insights before our upcoming video auction event.

Ty and Casey are back together after Casey's busy summer away from the podcast, and boy, do they have some catching up to do! From video auctions and steers in the show barn, to Casey's entertaining tale of a potential truck break-in while shopping for show pigs in South Texas – it's been quite the summer.

But let's talk about what's really got everyone's attention: this absolutely smoking hot cattle market that has ranchers stopping and staring. Casey brings his risk management perspective on how he's advising clients to handle hedging and margin calls in these wild market conditions, while Ty shares his practical insights as a cattle trader on protecting assets and helping customers capitalize on premium opportunities.

What's driving this crazy market? The guys dive deep into the tightest beef supply in U.S. history, how the dairy industry is getting creative with dual-purpose cattle, and the impact of Mexican feeder cattle import restrictions due to new world screwworm concerns. Plus, with green grass everywhere and plenty of rain and hay this summer, the feeder cattle market is riding high.

The latest Cattle on Feed numbers are eye-opening – inventory down 1.6%, placements down 6%, and the Commitment of Traders data shows cattle feeders have more hedges on than ever before. Casey's advice? Focus on what you haven't sold yet and stay bullish, because this market doesn't look like it's slowing down anytime soon.

From video auction prices going through the roof to feed costs being more affordable than normal, this episode covers everything ranchers need to know about navigating these unprecedented market conditions.

Perfect for: Ranchers, cattle traders, anyone trying to make sense of this wild market – and folks who enjoy a good South Texas pig-buying adventure story!