I love that I have the opportunity to speak with wonderfully motivating people like Rory Atton from Dewerstone.

His initial inspiration to start Dewerstone, came from his opportunity to attend a brand event with Sweet Protection. Coming away from that experience he felt deeply connected not only with the brand itself – but moved that a brand could really bond with people and share a message & connection.

Though he may have spent time fitting ski boots earlier in his career,… he is now based in Princetown, Dartmoor National Park & he is making an impact in the lives of of ordinary people across the globe. Through his work and effort and that of is customers and community; last week alone they fed over 1000 people in Indonesia and continue to support families in need.

Take some time, and listen to this humble and engaging character who through the work of his brand Dewertone is making a real difference.