At just one of our own personal training gyms, INTENT91, we managed to sell 40 six-week trials in December. We say this not to brag, but to show what’s possible at your own SGPT gym.

Here are 3 ways that we managed to achieve this success: 

1: Relentless Paid Ads & Consistency
12 months of consistent paid ads and messaging. While other gyms eased off during the holidays, we kept our foot on the gas at INTENT91, ensuring our audience was fully warmed up.

2: Structured Sales & Follow‑Up
A robust sales process is critical. By ensuring that someone was always available to follow up on every lead—whether via phone or in‑person meetings—the team converted every opportunity quickly and efficiently.

3: Consistent Messaging Across Channels
Sticking to one specific demographic and a clear message across ads, emails, and organic content built trust and engagement. This unified approach turned leads into quality trial sales, setting the stage for long‑term membership conversions.

If you want to implement these strategies in your SGPT gym, reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.