The Branding Fix

We Started a Blog in a "Dead" Niche (Here's What Happened)


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Everyone says blogging in 2026 is dead, especially in low RPM niches. We've been doing it for 10+ years and 90% of our income still comes from ads. Here's how to monetize a blog in a "dead" niche.

In this episode, we're breaking down exactly what happened, the strategy behind it, and why "dead" niches might actually be a smart place to start in 2026.

Watch the video: https://youtu.be/dZv5eXcPNSE

⏱️ TIMESTAMPS:

0:00 Low RPM Reality Check

0:41 Why We Stayed

1:50 Starting From Passion

2:47 Discovering Ad Networks

4:23 Win With Volume

5:31 Brand And Community

6:35 No Selling Required

7:30 Social Content Lasts

8:09 Blog As A Resume

11:25 Community Creates Opportunities

13:03 Real World Success Examples

15:27 Expand Beyond One Niche

16:40 Fix Your Brand Challenge

18:20 Key Takeaways On RPM

19:48 Wrap Up And Subscribe

👇 JOIN THE FIX YOUR BRAND CHALLENGE:

https://youtu.be/M8ZPlEzd_90

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content and brand.

🔔 New videos every Friday! Live co-working every Monday at 10am EST.

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

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The Branding FixBy Francesca & Victoria