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We Started a Candle Business From Our Kitchen. Here's How We Did It.
#043 Your first candle sale is not a marketing problem, it’s usually a foundation problem. We sit down and map the real early steps of starting a candle business so you can stop guessing and start building something stable: learn the craft, test with structure, and document every detail so your candles get better fast instead of repeating the same mistakes.
We also talk about resources that are actually worth your time. There’s a lot of candle business advice online, but not all of it comes from people running a real business. We share how to spot trusted sources, when Facebook groups help (and when they don’t), and why mentorship can shorten your learning curve. If you want a clear path, we cover what to focus on first and what to ignore until later.
Then we get practical: what supplies you need, what a realistic candle business startup cost can look like, and how to keep it lean by starting with five or six scents instead of going huge on day one. We dig into the reality of a home-based candle business too, including dedicated space, storage, and basic ventilation so you don’t burn out or overwhelm your household.
Finally, we zoom out to the bigger candle business plan: defining your target customer and niche, keeping a simple product line, picking where to sell (Shopify, Etsy, markets, or wholesale), and using markets as proof of concept. Customer feedback and reviews become your roadmap for what to launch next.
If this helped, subscribe for more candle making and candle business training, share it with a maker friend, and leave a review so more people can find the show. What are you working on right now: testing, pricing, or picking your first scents?
Send us Fan Mail
SPONSORS & DEALS
💼 View exclusive deals only for podcast listeners
***
WHEN YOU'RE READY
📬 Free Candle Business Supply List
🚀 #1 Candle Making Course
🧪 Mastering Wholesale Course
🧞♂️ Join the Inner Circle!
***
CONNECT
🐦 Free Facebook Group
📹 Subscribe on YouTube
📸 Connect on Instagram
***
SHOW LOVE
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
View all episodes
By Sabastian Garsnett
4.8
4545 ratings
#043 Your first candle sale is not a marketing problem, it’s usually a foundation problem. We sit down and map the real early steps of starting a candle business so you can stop guessing and start building something stable: learn the craft, test with structure, and document every detail so your candles get better fast instead of repeating the same mistakes.
We also talk about resources that are actually worth your time. There’s a lot of candle business advice online, but not all of it comes from people running a real business. We share how to spot trusted sources, when Facebook groups help (and when they don’t), and why mentorship can shorten your learning curve. If you want a clear path, we cover what to focus on first and what to ignore until later.
Then we get practical: what supplies you need, what a realistic candle business startup cost can look like, and how to keep it lean by starting with five or six scents instead of going huge on day one. We dig into the reality of a home-based candle business too, including dedicated space, storage, and basic ventilation so you don’t burn out or overwhelm your household.
Finally, we zoom out to the bigger candle business plan: defining your target customer and niche, keeping a simple product line, picking where to sell (Shopify, Etsy, markets, or wholesale), and using markets as proof of concept. Customer feedback and reviews become your roadmap for what to launch next.
If this helped, subscribe for more candle making and candle business training, share it with a maker friend, and leave a review so more people can find the show. What are you working on right now: testing, pricing, or picking your first scents?
Send us Fan Mail
SPONSORS & DEALS
💼 View exclusive deals only for podcast listeners
***
WHEN YOU'RE READY
📬 Free Candle Business Supply List
🚀 #1 Candle Making Course
🧪 Mastering Wholesale Course
🧞♂️ Join the Inner Circle!
***
CONNECT
🐦 Free Facebook Group
📹 Subscribe on YouTube
📸 Connect on Instagram
***
SHOW LOVE
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify