Shiny object syndrome and constant experimentation can quietly drain your business.

In this behind the scenes episode of the Change Champions podcast, Riley and Ped get honest about a mistake they’ve recently made: pulling time away from the very business development system that built their six-figure businesses… in order to experiment with new marketing strategies.

They break down:

• The three core ways to get clients (and where most coaches go wrong)
• The difference between investing and sabotaging your own momentum
• The hidden opportunity cost of switching strategies too early
• Why “more, better, new” is a useful order for growth
• What they’ve done to course correct

This isn’t a “don’t try new things” conversation.

It’s a grounded look at when to double down, when to experiment, and how to avoid eating into your own runway while chasing scale.

If you’re a coach, consultant, or facilitator trying to grow without burning cash, energy, or focus — this one’s for you.

Timestamps:

00:00 The danger of shiny object syndrome

00:02 The 3 core ways to get clients

00:06 Why we started experimenting

00:08 The real cost of change (opportunity cost)

00:12 Investment vs self-sabotage

00:14 More. Better. New.

00:17 Where we dropped the ball

00:19 The emotional cost of task switching

00:20 How we course corrected

00:24 The unsexy truth about business growth