On this episode, Jody Raynsford joins the show. He is the author of the book "How to Start a Cult". After founding an award-winning, cult running podcast and community, Jody discovered a better way to build brands and businesses.

His book is an Amazon best-seller and a Business Book Awards finalist. Through his speaking and coaching, he works with businesses to help them achieve cult status by being bolder, building belonging, and attracting a devoted band of followers.

You learn more about Jody and grab a copy of his book at https://howtostartacult.co.uk/pint.