On this episode, we welcome Winn Schwartau, author of the new book The Art & Science of Metawar: How to Coexist With AI-Driven Reality. Winn has spent decades studying how technology shapes human behavior and decision-making. One of his most compelling areas of expertise is how social media advertisers deliberately use dopamine-triggering tactics—likes, shares, endless scrolls, and micro-rewards—to keep us engaged, addicted, and persuaded without realizing it.

On this episode, data scientist Jonathan Adams joins us to discuss copywriting, email marketing, AI, and more. Jonathan will share some email marketing tips, including the number one trick you can use right now to crank up your email open rates by 6X. You can learn more about Jonathan's work by visiting https://measurableadvertising.com.

On this episode, we welcome Enrico Faccioli to the show to discuss how AI voice technology is being used in social engineering attacks. Voice, speed, prompts, and background noise are making AI more persuasive and harder to distinguish from people you may know and trust. His company Vishr.AI, uses voice AI agents to test and train employees against these attacks.

On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.

On this episode, we welcome Alison McBain to the show. In 2024, Alison pursued a project called “Author Versus AI,” where she wrote a book a week, using no AI at all (resulting in 34 books in total).

She’ll share her own story, and how anyone can write a book in a week without using AI. You can learn more about Alison at https://www.alisonmcbain.com.

AI is fundamentally changing how content is discovered, processed, and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com.

AI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin, a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest. Todd is among the few hypnotists (only 1 in 500) to earn the title “Board Certified Fellow” from the National Guild of Hypnotists. He is also a Master Practitioner of NLP.

On this episode, we'll wrap up our discussion of the Puppet Masters Bible by Tom Walker.

On this episode, we'll be discussing the book "The Puppet Masters Bible" by Tom Walker. Our brain is a predictable machine. It operates on patterns, and when you know how to disrupt those patterns, you can reprogram it. That’s where neuroscience-backed manipulation comes in. It's nothing new, but we'll be discussing some of our biggest takeaways from reading it.