On this episode, Bryant Vander Weerd joins us. He is the Founder of Full Pour Media, an award-winning creative agency that specializes in the food and beverage industry. Full Pour Media works with clients both in US and abroad to plan, produce, and execute marketing and promotional strategies

Bryant has won three Emmy awards for his work, and Full Pour Media has won 9 Craft Beer Marketing Awards for their work in marketing and storytelling.

You can learn more about Full Pour Media at https://fullpourmedia.com.

On this episode, Dawn Apuan joins us to discuss 5 Neurochemicals That Trigger Buying Behavior. Dawn is the CEO of Copy Queens Ink. She's a top copywriter and funnel strategist who helps

coaches and speakers "Write Like a CEO" so they can attract premium clients, sell out high-ticket offers, and multiply their impact with powerful messaging using the Voiceprint System. You can check out her custom GPT course at https://profitablecopywriter.com/bbb.

On this episode, we welcome Professor Matthew Bakowicz to the show to discuss the growth of sports betting in the US and how these betting apps hook users by design. Matt is the program director of Sports Business Management at American University's Kogod School of Business, as a guest. Before academia, he managed sportsbook operations for DraftKings at Foxwoods, overseeing more than $400 million in wagers, risk management, and compliance.

On this episode, Gasper Crepinsek joins the podcast. He is a former BCG consultant who walked away from a 6-figure corporate career to join the AI revolution. Now he helps entrepreneurs cut soul-sucking work and run their businesses up to 3x faster with AI. He combines his consulting background with hands-on experimentation to help founders work less and create more. Gasper is also the founder of Rebelpreneurs, a movement for people who want to run their one-person business in 4 focused hours a day using AI. The mission is simple: more freedom, less grind. You can learn more about this by visiting https://www.rebelpreneurlab.com/chall....

On this episode, we'll be covering a random flight of topics, including "What Makes Persuasive Messages Stick" and a simple trick to make you more persuasive in conversations, speeches, or presentations.

The Robert Collier Letter Book is a treasure chest for any copywriter. It's one of the most practical, psychology-driven books ever written on persuasion through the written word. On this episode, we'll be discussing 5 of the most valuable takeaways for persuasive copywriting. You can grab your copy of the Robert Collier Letter Book at https://amzn.to/46Wf5LQ.