We recently tested Google Ads at INTENT91, our own personal training gym, and here’s what we learned:

High‑Intent Leads with Limited Volume
 – Our January test spent £1,402 on search campaigns and generated 15 leads (about £93 per lead).
 – Although these leads show strong intent, the overall volume remains lower compared to other channels.

The Importance of Alignment
 – Many search queries, like "personal trainer near me," often attract prospects interested in one-to-one training rather than small group sessions.
 – Misalignment between your offer and what prospects are searching for can hinder conversion rates.

Cost Considerations and Multi‑Channel Strategy
 – Google Ads can be more expensive, so relying solely on them might require a higher spend to hit your sales targets.
 – Running Google Ads alongside Meta campaigns, email marketing, and organic outreach can help balance your lead flow and improve overall performance.

Keep Testing and Refining
 – The success of Google Ads depends on factors like location, timing, and your specific offer.
 – Consistent testing and refinement are essential to determine if Google Ads fit into your broader marketing strategy.

For help with your marketing strategy, reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.