Cash flow is the number one conversation I have with clients, and the instinct is always the same: I need more revenue. But revenue is a band-aid.

If your overhead is wrong or your cost of goods sold is out of control, more revenue just perpetuates the cycle.

In this episode, I walk through how to diagnose your cash flow problem in the right order: overhead first, cost of goods sold second, revenue third. I break down revenue mix, pricing, fixed costs, and why reducing revenue by 30% might increase your profit by 50%.

Listen now and stop waking up every morning wondering if there's enough money to get through the day.

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