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In this episode of  The Concrete Business Playbook, I share a powerful mindset hack that has transformed the way I makes investment decisions. I dive into a key principle that separates wealthy business owners from those who struggle—understanding the true value of an investment beyond its upfront cost. I recount an eye-opening lesson from marketing expert Russell Brunson and explains why focusing on long-term returns is crucial for building a profitable concrete business.  

Learn why the most successful contractors don’t just look at price tags—they evaluate ROI, efficiency, and long-term gains. Whether it’s equipment, marketing, or business partnerships, smart investments can propel your business forward. Tune in to shift your mindset and start making better financial decisions that drive real growth!

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