Wanna learn more about our services for contractors: https://www.concreteceo.com/

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 @itstylerlink 

In this candid and insightful episode of The Concrete Business Playbook, I share a behind-the-scenes look at a major leadership shift in my concrete company. After realizing the costly impact of micromanagement and missed sales goals, I made the bold move to reshuffle my team—repositioning my operations manager into a sales role and stepping back into operations myself.

What followed was a transformative journey of empowering my team, rebuilding their confidence, and teaching them not just what to do—but how to think like a true leader. Iunpack how shifting from over-control to trust and autonomy dramatically improved team morale, decision-making, and business results. I also dive into how using key KPIs and job performance metrics lets me stay in control without being in the weeds.

If you’ve ever struggled with delegation, control, or scaling your business beyond yourself, this episode is packed with real-world lessons, mindset shifts, and tactical tips you don’t want to miss.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting 
 
 
 business! #marketing, #contractor, #business, #leads, #customers Find me on socials! 
 
 👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/ 
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Wanna learn more about our services for contractors: https://www.concreteceo.com/

Have a quick question? Dm me 👇 
 @itstylerlink 

In this quick, off-the-cuff episode, I break down how I uses simple math to stay calm and make smart decisions when business slows down. From calculating lead goals to planning ad spend and navigating tough markets, I share how numbers—not emotion—drive real results. A must-listen for contractors looking to stay profitable, even when times get tough.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting 
 
 
 business! #marketing, #contractor, #business, #leads, #customers Find me on socials! 
 
 👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/ 
 👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink 
  👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/

Wanna learn more about our services for contractors: https://www.contractorceo.co/

Have a quick question? Dm me 👇 
 @itstylerlink 

In today's episode on The Concrete Business Playbook, I interview John with Texan Concrete Specialist from the Dallas, Fort Worth Area.  Since signing up for marketing, John has hit his first $500k+ month in sales. We dive into when he started, some things that set him back, and how marketing with Concrete CEO has got him the most sales he's had so far. Stay tuned and enjoy this banger of a podcast.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting 
 
 
 business! #marketing, #contractor, #business, #leads, #customers Find me on socials! 
 
 👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/ 
 👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink 
  👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/

Wanna learn more about our services for contractors: https://www.contractorceo.co/

Have a quick question? Dm me 👇 
 @itstylerlink 

In today’s episode, I share the exact strategy behind my company’s explosive growth — generating over 50 booked appointments a week and $100K+ in sales using a paid ad method that feels like word-of-mouth. It’s called the Hammer Them Strategy, and it’s changing the game for contractors ready to stand out and scale fast.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting 
 
 
 business! #marketing, #contractor, #business, #leads, #customers Find me on socials! 
 
 👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/ 
 👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink 
  👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/

Wanna learn more about our services for contractors: https://www.contractorceo.co/

Have a quick question? Dm me 👇 
 @itstylerlink 

In this episode of The Concrete Business Playbook, I get real about growth, mindset, and the uncomfortable moments that come with leveling up in business. With spring kicking off strong and over 50 appointments booked weekly, things are booming—but that success has come with a few humbling lessons. I open up about shifting out of complacency, investing in higher-level coaching, and the importance of surrounding yourself with people playing the game at a bigger level. I also dive into how discomfort is actually the key to progress, sharing powerful insights for anyone feeling stuck or too "comfortable" in their business journey. Whether you're doing $100K or $10 million, this one’s packed with perspective, real talk, and motivation to keep growing—no matter how painful it might feel.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting 
 
 
 business! #marketing, #contractor, #business, #leads, #customers Find me on socials! 
 
 👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/ 
 👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink 
  👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/

Wanna learn more about our services for contractors: https://www.contractorceo.co/

Have a quick question? Dm me 👇 
 @itstylerlink 

In today’s episode on The Concrete Business Playbook, I interview Ken Ball owner of a $70k per month concrete business. We discuss potential ways for him to grow his business for profit. I help answer some questions for Ken, give some advice and explore the few ways on how he can raise prices for profit.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting 
 
 
 business! #marketing, #contractor, #business, #leads, #customers Find me on socials! 
 
 👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/ 
 👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink 
  👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/

Wanna learn more about our services for contractors: https://www.contractorceo.co/

Have a quick question? Dm me 👇 
@itstylerlink 

Why do most concrete contractors fail in their first five years? In this episode, I break down the top 5 reasons—from bad expectations to weak profit margins—and how to avoid them. If you want a concrete business that actually makes money and lasts, this one’s for you.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting 


business! #marketing, #contractor, #business, #leads, #customers Find me on socials! 

👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/ 
👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink 
 👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/

Wanna learn more about our services for contractors: https://www.contractorceo.co/

Have a quick question? Dm me 👇 
@itstylerlink 

In this episode of Concrete Business Playbook, I  share valuable insights on business growth, financial management, and the importance of commitment. I dive into a conversation with my CFO, highlighting how data-driven decision-making is crucial for running a successful concrete business.

I also shares my thoughts on why coaching without numbers is ineffective, how small contractors can profit by marketing like big companies, and the mindset shift required to push through challenges. Whether you're a concrete business owner or an entrepreneur in any industry, this episode is packed with hard-hitting truths about scaling, leadership, and staying the course even when things get tough.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting 


business! #marketing, #contractor, #business, #leads, #customers Find me on socials! 

👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/ 
👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink 
 👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/

Wanna learn more about our services for contractors: https://www.contractorceo.co/

Have a quick question? Dm me 👇 
@itstylerlink 

In this episode of The Concrete Business Playbook, I share insights on identifying and fixing business bottlenecks. I reflect on recent sales wins, the importance of taking action, and a key conversation with my project manager that shifted his focus. Using real examples, I explain why prioritizing the right problems—like sales and marketing—drives profitability. Packed with practical advice, this episode is a must-listen for concrete contractors looking to grow their business.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting 


business! #marketing, #contractor, #business, #leads, #customers Find me on socials! 

👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/ 
👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink 
 👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/

Have a quick question? Dm me 👇 
@itstylerlink 

Wanna learn more about our services for contractors: https://www.contractorceo.co/

In this episode of the Concrete Business Playbook, I reveal my marketing strategy for 2025. Discover how I'm planning to invest $250K in targeted marketing—from digital ads and local outreach to creative gift-giving—and why being aggressive in a good economy can secure your market share. I break down my approach to balancing supply and demand, using a sliding scale of marketing spend to boost profits and outsmart the competition. Whether you're new to the game or a seasoned pro, get ready to challenge conventional wisdom and drive your business growth to new heights.

Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting 


business! #marketing, #contractor, #business, #leads, #customers Find me on socials! 

👉 Instagram: @itstylerlink https://www.instagram.com/itstylerlink/ 
👉 TikTok: @itstylerlink https://www.tiktok.com/@itstylerlink 
 👉 Facebook: Concrete Launch Secrets https://www.facebook.com/concretelaunchsecrets/