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Summary:
1. Andrew Wilkinson discusses his experience hanging out with billionaires and the differences he observed in their lifestyles compared to others.
2. He shares insights about his company, Tiny, which has a portfolio of profitable businesses, and specifically talks about Metalab, an agency that generates significant profits.
3. Wilkinson goes into detail about his approach to investments, dividends, and how he manages them personally and within the business.
4. There's a discussion about Andrew's experiments with monetizing his Twitter following and the rationale behind starting a subscription service there.
5. The conversation touches upon the value of networking groups like YPO, EO, and how Sam Parr's Hampton is building a similar valuable network.
6. A couple of interesting businesses are highlighted: No Story Lost, which creates biographies through interviews, and Maui Nui Venison, which ethically harvests invasive deer species in Hawaii for meat.
7. The importance of keeping personal and business expenses in check is emphasized, with advice to live comfortably but invest the bulk of profits for future growth.
Questions:
- How does Andrew Wilkinson manage investments and dividends?
- Why did Andrew Wilkinson start a Twitter subscription service and what are his benefits from this venture?
- How does Sam Parr's Hampton network compare to organizations like EO and YPO?
- What is No Story Lost and why is it unique?
- What is Maui Nui Venison and what makes their business model special?
- What strategy does Andrew Wilkinson advise for handling personal and business expenses?
Answers:
- Andrew Wilkinson manages investments and dividends by layering his businesses and personal finances. Within his business Tiny, profits are reinvested into other potential ventures or returned to shareholders. Personally, Wilkinson diverts a large portion of his income into investments, living off a small percentage, and emphasizes the importance of reaping the benefits of a profitable business rather than saving excessively or spending unwisely.
- Wilkinson started a Twitter subscription service to filter out less serious inquiries while generating profit and creating a closed community for meaningful interactions. This service acts as a filter for serious contacts and has evolved into a profitable venture with the potential of recurring revenue similar to a standalone business.
- Sam Parr's Hampton is building a valuable network akin to EO and YPO, with a focus on controlled growth, careful member selection, and long-term sustainability. The key to Hampton's potential success lies in maintaining quality control and community ethos, similar to how YPO and EO have lasted for many years.
- No Story Lost is a service that creates biographies through interviews rather than written narratives. It allows people to document their life stories or those of loved ones by professional biographers, providing a more personalized and hassle-free experience compared to writing it themselves.
- Maui Nui Venison ethically harvests invasive deer in Hawaii, contributing positively to the local ecosystem and providing high-quality, ethically-sourced meat. The company represents an innovative solution to environmental problems while creating a product with a unique value proposition.
- Wilkison advises a strategy of paying oneself a dividend enough to live comfortably but investing most of the profits to grow wealth over time. He suggests using the 'profit first' methodology to ensure disciplined financial management within businesses, leading to optimized profitability and growth potential.
Here are a few memorable quotes from the podcast:
- "Don't focus on $3 problems like a cup of coffee. Focus on $30,000 problems like getting a raise."
- "You just got to give it ten years if you want [to get to $100 million] in revenue."
- "How do I make three times more in half the time? How do I make ten times more total? How do I have twice the fun on the same salary?"
Core Takeaway:
The core problem discussed revolves around maximizing value creation and management of personal and business finances, and investments in a high-achiever context. The consequence of not understanding or solving this problem is inefficient financial growth, possible overspending, or missed investment opportunities.
Top three key new ideas to address the problem:
1. Adopt a profit-first approach and pay dividends: This encourages individuals and businesses to designate a percentage of income or revenue as profit, separating it from operating expenses to enforce discipline and optimize profitability.
2. Focus on revenue generation over frugality: Concentrate on increasing income and business growth instead of cutting small expenses. This strategic emphasis has a higher potential for wealth accumulation.
3. Manage community-based businesses with precision: For businesses like Hampton or other networking groups, manage growth meticulously, focus on member quality over quantity, and use the natural power of word-of-mouth promotion from influential community members.
Tags here: Andrew Wilkinson, Tiny, Metalab, Sam Parr, Hampton, No Story Lost, Maui Nui Venison, Twitter subscription service, Profit First Methodology, YPO/EO networking groups
Andrew Wilkinson, Tiny, Metalab, Sam Parr, Hampton, No Story Lost, Maui Nui Venison, Twitter subscription service, Profit First Methodology, YPO/EO networking groups