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A celebrity hairstylist told me he wanted out of the day-to-day of his salon. He meant it. His subconscious wanted the opposite. In this episode I break down how we took him out of the business, why he kept undermining his best stylists along the way, and what surfaced once he finally had free time. He now owns three salons. Sit with me. A private one-on-one conversation, at no cost: https://www.perrymardon.com/start The Great Book of Wealth: https://www.perrymardon.com/new-book Chapters 00:00 How I built a salon owner out of his business 01:05 The star profile 01:55 Why his clients paid five times more 04:43 Your conscious goal and your subconscious goal 05:17 The outcast behind the star 06:55 Why needing to be seen keeps you in the business 07:45 Why he kept undermining his best stylists 08:32 Handing his stardom to his team 10:53 The subconscious decides. The mind supplies the reasons. 12:17 Shame, belonging and what we disown 12:52 The Great Book of Wealth 13:45 Handing over his clients 15:08 Technician or business builder 16:35 Why doers feel guilty taking time to think 17:39 The need to be needed 18:20 What showed up when he had free time 19:40 Why the inner work matters more than strategy 21:07 Sit with me
Two questions drawn blind, and the show's first guest read. What you'd build first if you lost everything (it isn't a product), the installed small-town programming that caps capable people, and a live read of a guest whose burnout made a decision twenty years ago that still runs her business life — her chest knew before her head did. Then the four hats and the exact way back. Business owners and investors: this is the work. Get The Great Book of Wealth: https://www.perrymardon.com/new-book
Two jars of unseen questions. One live read. The subconscious patterns capping your income, named in minutes.
Briony Winchester runs the format: a technical question, a patterns question, a guest read, then anything she wants. Neither she nor Perry sees the questions first.
Episode 1 answers two. Why do some businesses grow effortlessly while others struggle? Most owners don't build businesses. They build themselves jobs. You work harder than anyone you know. Your income doesn't match. This is why.
And the two subconscious patterns keeping business owners and investors poor? Hard work and deservability. Perry names both, then hands you a test you can run today. Take 15 hours a week to think and strategise. Watch what your guilt says. That guilt is the pattern.
Then Perry reads Briony live. The guilt when she stops doing. The family verdict on the man in the Ferrari. The star pattern that stops her delegating. By the end, her pattern is a business that runs without her. Yours can do the same.
What's in your subconscious?
Get The Great Book of Wealth: https://www.perrymardon.com/new-book
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