Today on The Wealth Secrets Podcast, Sean Adams talks to Michelle and Doug Myers, the founders of Pink Callers. Their company provides remote customer service for home service businesses. Michelle and Doug share the story behind Pink Callers and how they’re growing it through affiliate partnerships and networking. They also talk about what it’s like to run a business with your spouse and the importance of setting boundaries.
[01:07] The Evolution of Pink Callers
[12:26] Knowing Your Customers at a Deeper Level
[14:46] Challenges in Scaling Pink Callers
[20:00] Importance of Documentation and Internal Communication
[29:40] Managing a Business as a Married Couple
[39:21] Tips for Working from Home
[43:20] How to Network
[49:13] Growing a Business Through Affiliate Partnerships
The Evolution of Pink Callers
Providing customer service was already a big help to Pink Caller’s clients. As the business grew, more clients requested for additional assistance. The complexity of communication between home service businesses and customers continues to grow. Eventually, Pink Callers branched out to include more services like appointment scheduling, lead organization, payroll management, and more. Pink Callers recognizes that it creates value for clients by helping them solve all sorts of business problems.
Michelle and Doug as Married Business Partners
For Michelle and Doug, their marriage always comes first. They understand each other’s strengths and weaknesses and are not afraid to own up to them. By playing to their strengths, they contribute much more value to the company. They recognize that there is always room for growth and proactively seek ways on how to improve.
You don’t have to beat yourself up over tasks you’re not good at. It’s better to let someone else handle a job you’re not suited for. Business owners fail to realize that they are the ones slowing progress by failing to delegate. If the task cannot be delegated or automated, delete it.
Leveraging Affiliate Partnerships to Grow a Business
Instead of spending on advertising and marketing, Pink Callers leverages different audiences and partnerships to grow. Michelle and Doug find like-minded individuals and organizations who create positive value. Whether it’s speaking at conventions, attending meetings, or entertaining interviews, they prioritize these activities to build connections. Pink Callers gains clients not because of marketing, but because of who they are as a company. Clients often gush about Pink Callers and would make referrals. In a way, they act as brand ambassadors which help drive organic growth. Relationships are the key to Pink Caller’s success.
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For more videos and resources, visit leveraged-life.com. Do you have questions and feedback? Get in touch with Sean Adams through his email: [email protected].
All shared information from the Wealth Secrets Podcast should not be taken as legal or financial advice. Please consult with a professional before making any decisions.
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