By Howard Whiteson
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The podcast currently has 60 episodes available.
Doing business in Asia isn’t a piece of cake, especially for Western entrepreneurs who got used in Western culture. There’s just a lot of differences on the way businesses works from the legal backbone and the clients.
Do you want to learn how you can effectively deal with the challenges of doing business in Asia – primarily in China, and be a successful entrepreneur who is able to build long term relationships with Asian communities?
Be guided as David treats you with the knowledge you’ll need to reduce this friction between business cultures of the West and East.
David Thomas is a keynote speaker and a thought leader and entrepreneur. He equips business leaders with the knowledge and tools to navigate the cross-cultural challenges involved in doing business in Asia Pacific, and helps them develop their own strategy for success in the region. David is well-known in Australia as a ‘China Expert’ with a wealth of experience in financial services, business and investment, having lived and worked in London, Hong Kong and Sydney for years.
In this episode, David talks about the friction in Western and Eastern cultures of business and discusses ways on how to deal with that. Here, he shares tips and tactics, mentions books and practices, and helps you be an effective entrepreneur in the Asian countries through correcting misconceptions and mistakes. This is where he unravels the reason on why Asia is just so unique in global aspects.
What you will learn from this episode:
“There's no shortage of places you can go to build relationships within Asian and Chinese communities. You can do that in your own hometown, and you should start doing that today. You'll learn a lot.”
– David Thomas
Topics Covered:
01:55 – David describes his ideal clients.
02:14 – Problem he solves for his clients: Reducing friction between east and west businesses in order for the business outcomes to happen – allowing a foreign business to do business in Asia.
03:21 – The typical symptoms: People are moving too quickly without spending time in research and appreciating the difficulties in a foreign country.
04:00 – The mistakes: Ignoring the challenge involved in building long term relationships which are critical in the way Asian businesses function.
05:20 – David’s Valuable Free Action: Download and read his free ebook called 3 Cups of Tea at https://davidthomas.asia/ebooks/three-cups-of-tea/ and transform from being a stranger to becoming a part of a trusted relationship.
06:01 – David’s Valuable Free Resource: Start with your hometown in building relationships with Asian and Chinese communities.
06:59 – Book Alert: “Mr. China: A Memoir” by Tim Clissold at https://www.amazon.com/Mr-China-Memoir-Tim-Clissold/dp/0060761407
08:05 – Question: “What makes Asia unique globally?”
Key Takeaways:
“We always have to remember in the West that in the East, there's never really been an established legal system, and the way business gets done in Asia is amongst friends, families, trusted networks. To penetrate those networks, you have to spend time building those relationships, and that's usually the bit that takes the most time and bit that people are most impatient about.” – David Thomas
“In America and the West, we're used to taking people to court if they create any problems for you. In Asia, that's not how it works. You have to spend that time on the relationships.” – David Thomas
“You need to think about Asia like you might of Europe. Europe has many different cultures, languages, dialects, food, or completely different ways of thinking and doing things, and Asia is just the same. It has the same issues and presents itself in just the same way.” – David Thomas
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How do you deal with the lack of cultural awareness when it comes to your business’ expansion in a land that is foreign from yours?
Putting in efforts and sacrificing things as you spend time marketing your company indeed bring disappointment and apathy once everything fails to work. There’s this sadness of missing an opportunity that could have brought you to wonderful heights, but have you ever given it a try to consult the right professional for an effective marketing style?
In today’s time, we’re surrounded by a never-ending cycle of continuously modernizing tactics. It’s a must that you keep yours updated, but that’s a piece of cake now as Nadia is here to give you a treat!
Nadezhda Bukina is a marketing professional from Kazakhstan who came to China 3 years ago. Fast forward to today, she is a CEO of social media and marketing agency in Hangzhou, the 'Silicon Valley' of China.
In this episode, Nadia talks about the power of social media with regards to bringing your business into successful heights. Here, she mentions the mistakes that hinder you from achieving your goals in the corporate world, and also shares ways on how you can overcome the discouraging effects of your downfalls.
What you will learn from this episode:
“Constantly audit the accounts that you have and efforts that you make and see if they bring the necessary return on investment. Sometimes, we just get too caught up into investors; business-wise, it’s not the best decision.”
– Nadezhda Bukina
Topics Covered:
01:41 – Nadia describes her ideal clients.
02:17 – Problem she solves for her clients: The cultural gap of not having the cultural perception and heritage of the locality where they want to expand a business.
03:27 – The typical symptoms: The discouragement and apathy towards having the efforts wasted into a missed opportunity.
04:29 – The mistakes: Not asking advice from professionals, not researching, and rushing into decisions without a strategy.
05:13 – Nadia’s Valuable Free Action: “Constantly audit the accounts that you have and efforts that you make and see if they bring the necessary return on investment.”
05:52 – Nadia’s Valuable Free Resource: Traditional Excel, Power BI, and any analytical tool that keeps you updated with your company.
06:30 – Book Alert: Sapiens: A Brief History of Humankind by Yuval Noah Harari
07:23 – Question: “Does somebody, as a business, absolutely need social media?”
07:51 – The Answer: “When is an essential time to bring in social media?”
Key Takeaways:
“Nowadays, there are so many consulting companies and consulting professionals that can give you advice for just any price and sometimes even voluntarily. Not asking this advice, not researching by yourself, and rushing into decisions, not having a strategy – I would say these are the biggest symptoms.” – Nadezhda Bukina
“Anything that helps you keep updated with what's happening in your company and in your marketing department is a good choice.” – Nadezhda Bukina
“B2C social media is a must. B2B social media is desirable.” – Nadezhda Bukina
“In regards to B2B, if you're a professional, LinkedIn is the best social media for you.” – Nadezhda Bukina
People / Resources Mentioned:
Ways to Connect with Nadezhda Bukina:
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Are you in a state of overwhelm where you feel like you are in no possession of enough time to get things done? We are taught that being busy is good for us and the things that what we do, but in contrary, it isn’t actually the case at all times.
Do you want to free yourself from the suffocating area being overwhelmed makes you feel? Do you want to know how you can finally switch from overwhelm to the beautiful experience of clarity? Sit back and relax as Maria treats you with a gift today!
Maria Pastorelli has lived in China for the past 11 years, 10 of which have been spent in the coaching and training industry. She has worked with hundreds of individuals with diverse backgrounds, and despite being something of an introvert, Maria is the Founder of the Global Women Entrepreneur Network (G.W.E.N.) and the Monday Morning Motivation community.
In this episode, Maria talks about the transition from feeling overwhelmed to having the clarity you’ve always dreamed of. Here, she mentions the mistakes and misconception of being busy as a good thing, and shares ways on how you can start walking away from overwhelm.
What you will learn from this episode:
“We are told that being busy is good and so, doing more is always good, and I don't agree with that. Sometimes, stepping back is the answer.”
– Maria Pastorelli
Topics Covered:
01:52 – Maria describes her ideal clients.
02:17 – Problem she solves for her clients: Dealing with the overwhelmed state of doing a lot of things.
03:01 – The typical symptoms: The thought of not having the time to get things done.
03:57 – The mistakes: Trying to accelerate tasks and trying to get more done.
04:55 – Valuable free action: Try to do less and learn to say no.
06:20 – Valuable Free Resource: From Overwhelm to Clarity at https://www.youtube.com/watch?v=houYECMx88k
06:59 – The most impactful book/concept/program/talk: The ONE Thing by Gary Keller and Dandapani’s videos on YouTube
07:36 – The Clarifying Question: “What is the one thing that you can do so that by doing it, everything else is easier or unnecessary?”
08:51 – The Lesson: Finding clarity is valuable but is not an easy thing to do.
Key Takeaways:
“People are usually pretty smart, but in a state of overwhelm, our survival instinct kind of kicks off.” – Maria Pastorelli
“Go on the opposite direction and try and do less. Slowing down and taking the time to reflect on what are you doing, why you're doing the things you're doing, and what is the purpose of the overall direction – that is extremely valuable.” – Maria Pastorelli
“Learn to say no to the things that are not crucial and vital for a couple of days. Making the time by saying no to social events or some unimportant and non-urgent tasks can give you that block of time to work through some of the key issues of being overwhelmed.” – Maria Pastorelli
People / Resources Mentioned:
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Doing business in China when you’re from a foreign country could be one of the most confusing yet colorful experiences you could have in life. There’s no black and white on what’s legal and not. It is like a huge gray area with no fixed answers to what exactly is fit for you to do.
Do you want to learn how you can reduce risks you can face while you’re on your journey towards a successful venture? Don’t you have an idea how foreign advisers can help you but is curious on how beautiful they can transform you and your business into?
Ann Sophie De Meester is a director of Acclime China, co-manages the team and focuses on maintaining strong client relationships. Over several years working in China, she has built extensive experience advising foreign companies on tax compliance for various cross-border operations. She specializes in intercompany transactions and compliance, and is fluent in Danish, Norwegian, Swedish, English and Chinese (Mandarin).
Art Dicker has over 13 years’ experience in China, predominantly on China and US venture capital financings and cross-border M&A. He has also advised many US technology, manufacturing, and consumer companies on structuring their investments and operations in China. Art is a frequent speaker in both English and Chinese on cross-border investing at top tier Chinese universities and industry conferences, and is the founder and co-host of the China Business Law Podcast.
In this episode, Ann Sophie and Art talks about the risks on doing business in China and how they help clients on reducing such risks through various ways. Here, they share why being too cost-focused and afraid of advisors bring you to the mistakes of your venture, and discusses how powerful a foreign adviser’s help is.
What you will learn from this episode:
“Everyone has a different risk profile, and risk is a moving thing; it’s not clear black and white.”
– Art Dicker
Topics Covered:
02:46 – Art describes their ideal clients.
03:20 – Problem they solve for their clients: Reducing risks in different ways.
04:21 – The typical symptoms: Clients wanting to hear robotic answers through asking yes-or-no questions
05:30 – The mistakes: Clients becoming too cost-focused.
06:38 – Valuable free action: “Don’t be afraid to talk to advisors and leave your assumptions at home.”
07:43 – Valuable Free Resource: Visit their websites and LinkedIn accounts at R&P - China Lawyers, Acclime China, and Ann Sophie De Meester and Art Dicker for free consultations and advices.
08:30 – The most impactful book/concept/program/talk: The Trusted Advisor by David H. Maister
09:36 – Question that they should have been asked: “Why hire us as foreigners to help you with your China problems?”
Key Takeaways:
“Sometimes, clients can be a little too cost-focused, which may be short term is good for their cash flow, but long term can end up costing more. Too focus can be too much cost-focus.” – Ann Sophie De Meester
“I don’t think you should be scared to reach out to an advisor earlier rather than later and assume that you know it’s going to cost you so much. There’s not too much harm in reaching out to someone in the first place to give you a very high level of feedback.” – Art Dicker
“For any advisors out there listening to this, oftentimes professionals like us come across to new clients and talk about how great we are with all the famous cases we’ve done and so forth, but actually, really what the client wants to know is that ‘You’re listening to me and you’re understanding my problem, and you are taking the time to give me something that I can use, and you’re not just giving me a cookie cutter answer.’” – Art Dicker
People / Resources Mentioned:
Ways to Connect with Ann Sophie De Meester:
Ways to Connect with Art Dicker:
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Are you an entrepreneur who is from a Western country but has recently decided to enter the Chinese market? Are you eager to do business in China but knows nothing about the how-to’s? Do you want to know how you can be successful in entering China and its unique market? Listen as our guest for today guides you towards your dream success.
Jean-Yves Laguillez is an authentic China expert. He is a C-level Executive, has a very strong experience in developing businesses, marketing strategy, and sales strategy, and has been leading companies in China and the Asia zone for 10 years.
In this episode, Jean-Yves talks about the Chinese market and its difference from the Western ones. Here, he shares the importance of knowing your audience and the right marketing strategy to use in relation with the ineffectiveness of Western approaches on succeeding in a Chinese-based business.
What you will learn from this episode:
“You cannot succeed in China with a western approach.”
– Jean-Yves Laguillez
Topics Covered:
01:43 – Jean-Yves describes his ideal clients.
02:34 – Problems he solves for his clients: Educating customers on their specific channel marketing strategy that they need to define and implement to succeed.
04:00 – The typical symptoms: Being disappointed on the investments’ returns, not knowing the audience, and going too fast on traditional e-commerce platforms.
05:03 – The mistakes: Copying the western strategy.
06:23 – Jean-Yves’ valuable free action: Think first about their entry or strategy and their management level.
07:12 – Jean-Yves’ Valuable Free Resource: Visit https://emotiondigital.fr to access free coaching calls and webinars on the basics of China market.
07:41 – The most impactful book/concept/program/talk: Webinars that explain how to enter China market.
08:14 – Question that he should have been asked: “What advice would you give from your personal experience in China to develop a business?”
Key Takeaways:
“You cannot succeed in China with a western approach.” – Jean-Yves Laguillez
“In China, it is very important to think more like a Chinese.” – Jean-Yves Laguillez
“You need to act fast to be successful in China because China’s speed is seven times about Western speed. In China, every day is another day, so you really need to adapt all the time.” – Jean-Yves Laguillez
“You cannot run a business from your own country without eyes in China.” – Jean-Yves Laguillez
People / Resources Mentioned:
Ways to Connect with Jean-Yves Laguillez:
Ways to Connect with Howard Whiteson:
Are you an artist or an art enthusiast who is looking for a platform where you can gain inspiration and encouragement as you dive deeper into the world of art? Do you want to know someone who works on connecting artists in various locations and be involved in art discussions? Are you eager to start a new journey towards the beauty of art and how it benefits the world? Join us as Gloria gifts you with a treat today.
Gloria Carnevale is an artist, designer, educator, curator and speaker who has lived and worked in Shenzhen for the past nine years. She is a founding member of International Shenzhen Artist Forum (ISZAF) and is currently the Co-Chair.
In this episode, Gloria speaks about ISZAF – an independent foreign and Chinese artist network, platform, and community that supports and encourages both artists and non-artists in diving into the beautiful world of art. Here, she shares what ISZAF does for people, the resources you can overwhelm yourself with, and what you can do to avoid being too stressed by the professional life you’re living.
What you will learn from this episode:
“Take that time and join whatever community empowers you and gives you drive towards the things that you like to do.”
– Gloria Carnevale
Topics Covered:
01:45 – Gloria describes her ideal clients.
02:09 – What Gloria does for her clients: Connecting the artist community through their Connect, Converse, Convey slogan.
02:56 – The typical symptoms; Being isolated and not knowing your where to’s.
03:30 – The mistakes; Skipping what needs to be done before the deed of establishing something.
04:11 – Gloria’s valuable free action: Connect through WeChat and be part of a community.
04:54 – Gloria’s Valuable Free Resource: Visit ISZAF’s WeChat group through http://iszaf.com/wechat.html and join art talks and events.
05:35 – The most impactful experience: Learning new things while educating her students.
06:23 – Question that she should have been asked: “What benefits does creating art and appreciating it provide a larger human community?"
07:27 – Bonus question #1: “What inspired you to co-founder this organization in the first place?”
08:31 – Bonus question #2: “What is the benefit for people who are not artists themselves but joined the community?”
Key Takeaways:
“We connect the artist community, and I think that’s what we do the best.” – Gloria Carnevale
“When you’re an artist and you’re moving somewhere, you might be looking for an agent or a studio. You’re trying to start all these professional things right away. But the main thing that you need to consider is the community that you can talk to, that can help you grow with your art and encourage you.” – Gloria Carnevale
“I think sometimes we get really sucked into what we’re doing professionally. It’s good to kind of just go out and see what’s going on in the community and kind of expose yourself to different things in the city.” – Gloria Carnevale
People / Resources Mentioned:
Ways to Connect with Gloria Carnevale:
Ways to Connect with Howard Whiteson:
The continuously growing industry of Korean alcohol in both local and overseas communities has been a trend for years now, especially because of the exposure it gets locally.
Are you one of those people who have always been interested with Korean alcohol, but there’s not many resources for you to use in order to brew? Do you have access to resources that will give you a taste of what Korean alcohol is like, but you’re having a hard time understanding what the text on the bottles says?
If you’re here to learn more about Korean alcohol and its industry, then you’re on the right path! Listen and be our guest as Julia guides you towards the world of brewing.
Julia Mellor is the first non-Korean specialist in Korean traditional alcohol and founder of The Sool Company, a resource for Korean alcohol education and consulting.
In this episode, Julia talks about the Korean alcohol industry, what is special about it, and how big it’s getting overseas. Here, she mentions how you can start brewing in the comfort of your home while enjoying the unique yet wonderful taste of Korean alcohol.
What you will learn from this episode:
“Everybody can have a piece of this world. It’s a blue ocean market; there are so many aspects to it, so it’s really down to your creativity of how you want to be a part of it.”
– Julia Mellor
Topics Covered:
01:31 – Julia describes her ideal clients.
01:54 – Problems Julia solves for her clients: Helping explain resources that are in the Korean language as she translates things into English.
02:29 – The typical symptoms; Not understanding how alcohol has changed and taking it into people’s own countries or areas of interests.
03:15 – The mistakes; Using the free information route by finding resources from YouTube and the internet.
04:09 – Julia’s valuable free action: See Julia’s online classes’ preview to see what interests you in the how-to’s of brewing at home.
04:44 – Julia’s Valuable Free Resource: Visit Julia’s website www.thesoolcompany.com and get access to downloadable PDFs about Korean alcohol.
05:32 – The most impactful book/concept/program/talk: A podcast episode about a specialist in raising goats who was able to have a very successful business in a very small niche.
06:35 – Question that she should have been asked: “How popular can Korean alcohol be overseas?”
08:01 – Bonus question: What makes Korean alcohol like Makgeolli special?
Key Takeaways:
“A lot of people do tend to go the free information route by using resources like YouTube and the internet and things like that. A lot of them are inaccurate. A lot of them are just experimentations and people that are just trying it out for themselves.” – Julia Mellor
“One of the ways that Korean alcohol can become super popular and successful around the world is when people take that knowledge and know-how and create breweries themselves in their local spaces.” – Julia Mellor
“Everybody can have a piece of this world. It’s a blue ocean market; there’s so many aspects to it, and it’s really down to your creativity of how you want to be a part of it.” – Julia Mellor
People / Resources Mentioned:
Ways to Connect with Julia Mellor:
Ways to Connect with Howard Whiteson:
The work of drop shipping is quite complex. Many are drawn, but few are chosen. That’s how it goes for them.
Do you want to enter the exciting world of drop shipping and get the job right? Are you sick of dealing with customers’ complaints and poor reviews? Do you want to take a step towards a better ecommerce practice? Listen and experience it all with Simon de Raadt!
Simon de Raadt is the Vice President of Business Development Europe at HyperSKU. Having lived in China since 2011, he is an experienced executive in cross-border trade and eCommerce logistics.
In this episode, Simon brings you to the world of drop shipping as he guides you on the know-how’s and musts of the gameplay. Dive into the world of ecommerce as Simon shares insights on how you can make your sourcing and shipping journey a road towards success!
What you will learn from this episode:
“Make use of the people around you. Most people want to help you anyway.”
– Simon de Raadt
Topics Covered:
01:43 – Simon describes his ideal clients.
02:21 – Problems Simon solves for his clients: Not having someone to verify and take care of the products’ shipping and delivery process.
03:19 – The typical symptoms; Why shipping good-quality products is a must on keeping your business operating.
04:12 – The mistakes; Why the absence of tests brings you to the pitfalls of the market.
05:02 – Simon’s valuable free action: “Make use of the people around you.”
06:06 – Simon’s valuable free resource: Visit https://www.hypersku.com for a free ebook.
06:46 – Book alert: “Smart Business: What Alibaba's Success Reveals about the Future of Strategy” by Ming Zeng
08:07 – Question that will be valuable as you reflect on this happening: Where is the future for global ecommerce going to?
Key Takeaways:
“This whole concept of drop shipping is, you don't touch the products yourself. No one is checking it for you. You just have fingers crossed after the order is placed.” – Simon de Raadt
“If you don't deliver a good job, customers complain, then your ratings go down. Your Facebook account gets blocked. Your PayPal account gets suspended, and your business stops.
All these small pieces kind of have ripple effects that can cause your business to kind of freeze. And I think that will be the end result that nobody's looking for.” – Simon de Raadt
“Get started first. Get some experience. Do some trial and error, and then you go into the branding, and you create a whole story around it.” – Simon de Raadt
“To be able for Chinese to go global, they need to find a way to integrate with them, to be able to become part of that ecosystem. They cannot compete with it; the same for the other way. ‘We want to enter China.’ They have to integrate. I think that's the key word where the future is going to for global ecommerce.” – Simon de Raadt
“I think there's only a few percentage that actually succeed. To be in that, you have to really work hard and get educated.” – Simon de Raadt
People / Resources Mentioned:
Ways to Connect with Simon de Raadt:
Ways to Connect with Howard Whiteson:
Are you guilty of being stuck at a certain place because you’re afraid of the differences you would experience when things change? Don’t you know that it only takes adaptability and you – being willing to embrace a culture – to take a step forward towards embracing differences?
Will you take this chance to step out of your shell and explore the wonders you didn’t know you could be? Will you be brave enough to take the risk and live life in all the colors that exist?
Ian Mote has been an expat for close to 20 years now. He spent time going around Hong Kong, Dubai, and Shanghai where he now lives with his daughter and wife. A career in banking has taken him all over the region, including every province in China. In fact, this even led to a book entitled “From Chicken Feet to Crystal Baths” – which talks about his travel stories for the past 20 years.
In this episode, Ian talks about his journey towards embracing differences he’s encountered while going around places for 20 years. Here, he shares stories about the most memorable and funniest memories he has experienced in life, as well as how he has coped with cultural change and learned to love it – it’s just a matter of time.
What you will learn in this episode:
"If you can say, ‘Well, I've done this before and this is what got me here so it should work again’ – that's not the case. It's always a fresh start. What has worked in the past that has got you to this level might not be relevant anymore.”
– Ian Mote
Topics Covered:
01:44 – The Expat: The reason why Ian became an expat around 20 years ago.
03:23 – A Home in a Culture: The special thing about the region where Ian currently works.
05:16 – The Creation: How Ian’s knowledge and experiences led to the book he has written.
07:49 – His Coping Mechanism: Dealing with distance away from loved ones.
10:33 – Expats at their Finest: Ian talks about the qualities that best define a successful expat as he shares personal experience in relation to it.
12:30 – The Moral: The biggest thing Ian has learned over the last 20 years of his stay in China.
14:18 – Trip Down Memory Lane: The most meaningful memories Ian has from 20 years of residency in China.
15:32 – Cheers to the Good Old Days: Ian shares the funniest memory he’s ever had.
19:54 – A Change of Mind: The things Ian would do differently if he was given the chance to turn back the clock.
21:07 – Book Alert: Ian shares what his soon-to-be published second book is about.
Key Takeaways:
“You adapt and find different ways to do it.” – Ian Mote
“If you're an expat, you're going to be managing a team, so you need to understand how people react and how to motivate and manage a team. If I hadn't learned more about being a manager of a local team and how people react to what their expectations are, I would never have made that work.” – Ian Mote
“People – at the end of the day – are all very similar, and we want similar things for our family and our life.” – Ian Mote
People / Resources Mentioned:
Ways to Connect with Ian Mote:
Ways to Connect with Howard Whiteson:
Are you a Chinese e-commerce seller who wants to sell in Europe, on local e-commerce places and Amazon? Do you experience tax difficulties and struggle with language barriers? Do you want to learn how you can turn your small business into a multimillion enterprise? Listen to this treat, that will surely be of great help to you.
Opening a business in a foreign country confronts people with many conflicts. Whether it be laws, traditions, and the how to’s, it is important to know the smallest details whenever you plan to start up in a new land.
Kathy De Leye is an international businesswoman who has lived in China from 2009 to 2019. She opened a company with her Chinese husband in Shenzhen in 2017, and they are both currently in Belgium to expand their business.
In this episode, Kathy talks about the musts of opening a business in the European market. She discusses the mistakes Chinese people make in terms of the law and other barriers due to lack of knowledge and also shares ways that you can be a multimillion-dollar business owner in the near future.
What you will learn from this episode:
“Just keep on believing in the business and keep on persevering. Keep on being there for the business, and know that it's going to be a multimillion-dollar business.”
– Kathy De Leye
Topics Covered:
01:37 – Kathy describes her ideal clients.
01:57 – Problems Kathy solves for her clients: The European struggle with local laws, VAT issues, and languages.
02:33 – The typical symptoms; Why European VAT awareness is a must when entering the market.
03:25 – The mistakes; The reason why underestimating the problem is a huge mistake.
04:15 – Kathy’s valuable free action: “Talk to experts and attend webinars.”
05:01 – Kathy’s Valuable free resource: Webinars. The internet. Search how to sell in Europe.
05:35 – The most impactful book/concept/program/talk: (1) Tony Robbin’s “Unleash the Power Within”, (2) T. Harv Eker’s “Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth", (3) Napoleon Hill’s “Think and Grow Rich”
06:25 – Question that will help you nourish: “How do you change your mindset?”
07:53 – Bonus question: The most valuable lesson or action that really helped her in her change of mindset.
Key Takeaways:
“A lot of Chinese here in Europe, they have difficulties because first of all, they don't understand VAT. They don't know how serious it is. When stock arrives with the wrong certificates, it can be destroyed or be sent back, which has huge costs. And there can be big fines as well, just because they're not compliant with local laws.” – Kathy De Leye
“I would recommend people to really talk to experts, not just a Chinese person who says they know the European market. Also, go to webinars. I would really recommend to attend these. It can save a lot of money.” – Kathy De Leye
“I know Google is blocked in China, but just find a way to go on Google, and search how to sell in Europe.” – Kathy De Leye
“I am a businesswoman. I can be successful in business. It took a long time to change my mindset, but because of that, I now have a multimillion-dollar business.” – Kathy De Leye
People / Resources Mentioned:
Ways to Connect with Kathy De Leye:
Ways to Connect with Howard Whiteson:
The podcast currently has 60 episodes available.