By D Arlando Fortune
5
55 ratings
The podcast currently has 57 episodes available.
BARS from this episode:
- why Fred created a sales institute while working as a fractional exec for Microsoft
- how a podcast filled the seat at his sales training events
- how to convert hundreds of podcast episodes into a book
- the actual difference between marketing and sales
- how to convert book buyers into partners that help him sell more books
- three unique things Fred does to make his book stand out using direct response marketing
- why Fred chose to write about Lyme disease from the perspective of family members and friends
- how to collect candid pictures for social media that market your book
- how his book on Lyme disease book creates sales opportunities for his business
Books mentioned:
Insights for Sales Game Changers by Fred Diamond
Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know by Fred Diamond
Man's Search for Meaning by Viktor Frankl
The Big Leap by Gay Hendricks
Fav quotes:
"Only a life lived in serviced to others is worth living." - Albert Einstein
"If you're going through hell, keep going." - Winston Churchill
"If you believe you can or believe you can't, you're right." - Henry Ford
Links
www.freddiamond.com
www.salesgamechangerspodcast.com
www.lymedisease.org
www.linkedin.com/in/freddiamond
www.facebook.com/freddiamond
BARS from this episode:
Why his goal is to work himself out of a job
Why he feels the problem in America is more about the brain than race
How a caveman mentality keeps people separated
A four-word question every connector must use
The one thing that bridges the "gap" between groups
The real definition of minority
His experience watching a crossburning
The real disconnection outside of virtual connections
How to organize your social media friends and family to successfully launch your book
What Dwayne Johnson and Will Smith taught him about selling
The business philosophy that helped him go from $100 to top 5% in his industry
IT'S SO EASY TO HATE. BUT IT'S SO NEXT LEVEL TO LOVE.
Books mentioned:
Bias, Racism, and the Brain by Jason Greer https://www.amazon.com/Bias-Racism-Brain-needs-happen/dp/1733830766
The Chaos Machine
God Loves, Man Kills
The Alchemist
The Snowy Day
Fav quote:
"People who work for money, but they'll die for respect and they'll die for recognition, but how you wanna be respected might be different than how I wanna be recognized." Dr. Jerom
Links
Website: www.hiregci.com
Social media handles:
IG:@jason.greer
FB:@JasonGreer.GCI
Twitter: @labordiversity
LinkedIn: Jason Greer
BARS from this episode:
3:58 How to never forget another travel item
6:33 Why no pain, no gain is not true
MORE BUSINESS, MORE LIFE, WITHOUT SACRIFICE.
9:00 The consequences of the "sleep is for dead people" lifestyle
13:07 Why you must get a mentor
IF YOU'RE RUNNING ALL OF THE TIME, HOW CAN YOU SEE ANYTHING?
16:10 The $4 million lesson
20:44 The ultimate book launch strategy for speakers that generated $1 million in revenue in 24 months
25:00 How to write your book and still have time for your family
28:09 Why paying clients get better results than non-paying clients
MAKING SALES CALLS SHOULD NOT BE MAKING SALES CALLS.
30:20 How a phone call farming with his mom turned into a six-figure client
36:06 The 10-minute call strategy for lead gen
38:33 How to use book snippets for maximum returns
41:40 How a book helped him travel the world
42:36 How your book fits into your Client Value Journey
44:04 Breaking the workaholic mentality
PLAN YOUR FUN FIRST
50:52 If you don't want to get slapped by life...
Books mentioned:
Metaphors
The Checklist Manifesto by Atul Gawande https://www.amazon.com/The-Checklist-Manifesto-audiobook/dp/B0031Q9ZWY
Capture Clients by Steve Napolitan https://www.amazon.com/Capture-Clients-Close-Deals-convincing-ebook/dp/B01ATZ8YW6
One Hour a Day to 6-Figures by Steve Napolitan https://www.amazon.com/One-Hour-Day-Figures-Went-Multiple-ebook/dp/B01MQYQ9ZU
Think and Grow Rich by Napoleon Hill https://www.amazon.com/Think-and-Grow-Rich-Napoleon-Hill-audiobook/dp/B07Q44TKTD
Fav quote:
"If you want to go somewhere quickly, go alone. If you want to go far, go together." - African Proverb
Links mentioned:
SteveNapolitan.com
Clear path to the customer https://stevenapolitan.com/a-clear-path-to-customers/
https://www.facebook.com/napolitan.steve https://www.instagram.com/steve_nap/
Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected]
Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit from a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter
And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!
BARS from this episode:
Tactics are free and plentiful. Strategy is expensive.
The most important part of a nonfiction cover is the title.
Print on demand creates a 'sell one, get two free' ROI.
Books create opportunities for authors to profit.
You'll never forget holding your first one.
Books mentioned:
Unlimited Potential by D Arlando Fortune http://unlimitedpotentialbook.com
Publish and Grow Rich by Gerry Robert https://www.amazon.com/Publish-Book-Grow-Rich-Accelerator-ebook/dp/B07TFDLNSV
Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected]
Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit from a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter
And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!
BARS from this episode:
4:02 Tim's transition from top car salesman to sales trainer
10:59 I'm gonna train you, and I'm gonna beat you!
12:29 How sell cars on your day off
17:46 What to put on the back of your biz cards
21:24 A car in exchange for college
27:28 How to use mirror work to get started doing the hard stuff
30:12 The real reason you wake up at 3 A.M.
34:00 How to tap into your purpose
37:58 What are you doing with your 8 hours?
PURPOSE IS WHAT YOU'RE MADE FOR. PASSION IS WHAT YOU'RE PAID FOR.
47:30 Why you need swag for your websites
51:30 How to create time
57:22 The credibility factor of being a speaker WITH a book
1:07:53 How his first book led to a speaking engagement within a week
1:13:30 How to know when it's time to stop learning and start doing
1:21:35 The reverse speech method for speaking to smaller audiences
1:26:51 What selling really is and how to do it effectively
1:33:59 How to truly listen to your prospects
FREE IS THE WAY TO PAID.
EVERYTHING IS SALES.
1:46:12 How to find a team of intern for free
YOUR MIND IS LIKE A GARDEN. YOUR THOUGHTS ARE LIKE SEEDS. YOU CAN EITHER GROW GARDENS. OR YOU CAN GROW WEEDS.
1:58:12 These are the only three things people want
Books mentioned:
How to Sell Yourself & Become Rich by Tim "Motorvator" Williams https://www.amazon.com/HOW-SELL-YOURSELF-BECOME-RICH-ebook/dp/B088TXKVXK
Contagious by Jonah Berger https://www.amazon.com/Contagious-Jonah-Berger-audiobook/dp/B00B91I8IK
Awaken the Giant Within by Anthony Robbins https://www.amazon.com/Awaken-Giant-Within-audiobook/dp/B000NHG8CO
Favorite quote:
"The cave you fear to enter holds the treasure you seek." - Joseph Campbell
Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected]
Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit from a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter
And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!
BARS from this episode:
2:45 How he finds business ideas for his clients
4:55 The big adjustments come out from messes
7:08 The difference between an MBA and a go-getter
9:38 Two questions your market wants you to answer for them
10:09 INTENTIONAL... YOU CAN CREATE THE WORLD YOU WANT TO LIVE IN, YOU DON'T HAVE TO FOLLOW A PATH.
12:22 The hidden danger of structure they don't teach you in college
16:06 How an entrepreneur thinks through a problem
25:41 One thing you should always do when you spend money on marketing
32:58 The key business principle for creating loyal clients that he learned it from his grandma
37:18 Are you a servant leader? Ask yourself these two questions to self-check any time
38:53 IT'S NOT ABOUT MONEY. IT'S ABOUT FREEDOM... AND THE FREEDOM TO SERVE IN THE WAY THAT YOU WANT TO.
40:52 Why a book is actually a 5-year conversation compressed into a few hours
45:54 If you tell your story the right way, this is what could happen
48:26 The first step in designing a business that makes money
51:14 The value of using a specific "ladder" in your sales messages (No, it's not a product ladder.)
53:34 Organic vs paid marketing... this is how to choose your marketing method
58:01 The value of hiring a professional copywriter
1:02:23 How writing a book helps "deconstruct thoughts" so that you can better communicate with your audience
1:03:24 A step-by-step launch strategy using the contacts in your phone
1:10:27 How to write the perfect prompts to ask in your customer testimonials
1:11:44 PEOPLE DO WHAT PEOPLE LIKE THEM DO
1:12:48 The two types of t-shirt business owners and their pros and cons
1:19:59 Focus on who and how you can serve
Books mentioned
Messy by Tim Harford
Exactly What to Say by Phil M Jones
Ultimate Sales Machine by Chet Holmes
Think & Grow Rich by Napoleon Hill
Favorite quote:
“When you're creating your own shit, man, even the sky ain't the limit.” - Miles Davis
Links mentioned:
Free book giveaway ajsfreebook.com
@ajjoiner
Anthonyjoiner.com
Blooksy writing software https://www.blooksy.com/
Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected]
Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit from a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter
And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!
BARS from this episode:
3:59 I can prove that no one cares about your writing
7:52 How to grow your side hustle even when you work 60+ hours a week
8:48 YOU DON'T HAVE TO KNOW EVERYTHING, BE PERFECT, OR BE THE BEST, BUT YOU HAVE TO BE WILLING TO WORK THE HARDEST
10:30 The mentality of the winner says this
12:40 What the ultimate American dream looks like now
15:47 A life lesson from living with a farmer
17:38 One of the easiest first books you can create
18:28 Another easy way to create a book very quickly
21:39 How her book hit #5 NYT bestsellers list even though she's "not the best writer"
22:10 WHY WRITE A BOOK THAT NOBODY READS? THAT'S NOT A BOOK. IT'S SELF-MONOLOGUE, AND YOU'RE THE ONLY AUDIENCE MEMBER AT YOUR SHOW.
23:30 How a book is like a souvenir and why you should adopt this mindset if you're a speaker
24:59 How to engineer a bestseller strategy
26:12 How a book exploded her business although it was already a 7-figure company
27:37 How putting her book in the library book led to a $ 91,000 client
29:07 YOU CAN DO ANYTHING IF YOU SHUT UP, SIT DOWN, AND DO IT.
30:24 WE DO WHAT WE'RE WILLING TO DO. NOT WHAT WE'RE ABLE TO DO.
31:33 How to be seen and take up more "mental real estate" in your market
33:28 Why you should NOT be an entrepreneur
34:52 The greatest personal development course on Earth
35:48 Where to leverage a book to get more stage appearances
36:30 The sneakiest (and most ethical) way to get ahead of everyone that's further ahead of you right now
41:29 How to make your life happen
Books mentioned:
Plan B by Anne Lamont
Bird by Bird by Anne Lamont
On Writing by Stephen King
Life Will Be The Death of Me by Chelsea Handler
The Way You Do Anything is the Way You Do Everything by Suzanne Evans https://amzn.to/2Jxc9tk
I Know Why The Caged Bird Sings by Maya Angelou
The Bluest Eye by Toni Morrison
You're Broke Because You Choose to Be by Larry Winget
Fav quote:
"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." - Margaret Mead
Links mentioned:
DrivenInc.com
Instagram @thedriveninc
Facebook @thedriveninc
Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected]
Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit from a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter
Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community.
BARS from this episode:
2:45 A better way to scroll through your social feeds
4:55 How to know you've found your sweet spot in business
6:08 Choose a direction and let this happen
7:55 How to grow your business processes and systems
10:15 Learning how to afford an assistant
11:39 "IF YOU DON'T HAVE THE MONETIZATION MODEL IN PLACE FIRST, YOU'RE WASTING YOUR TIME WITH DELEGATION."
12:42 The two times to know when it's time to start delegating your work
15:45 How he wrote his first book at 14
18:50 Why your first book could be less than 45 pages
21:09 How to turn book royalties into a reliable income stream
23:00 How to be intentional in your marketing strategy
26:11 "IF YOU GO VIRAL, WHERE ARE PEOPLE GOING TO GO, HOW ARE PEOPLE GOING TO PAY YOU?"
28:10 Choosing topics for YouTube that get you found
31:00 Why it's important to focus on your long-term process while completing short-term projects
35:23 Tracking this YouTube metric will motivate you
38:46 One thing all of your promotions should do
42:04 Every savvy author adds one or more of these strategies to their books and generates clients because of it
46:59 How to connect with the biggest names in your industry
53:51 "ALL OF YOUR DAYS ADD UP. YOU DON'T SEE IT WHEN IT'S HAPPENING, BUT YOU KNOW IT'S HAPPENED WHEN YOU LOOK BACK MONTHS LATER."
55:24 Why you MUST get very clear on what you want and quantify it in two ways
Books mentioned:
Compound Effect by Darren Hardy https://www.amazon.com/The-Compound-Effect-Darren-Hardy-audiobook/dp/B07MWCVQ1T
Fav quote:
"Age is not a limit to success."
Links mentioned:
Check out all of Marc's Amazon books https://www.amazon.com/Marc-Guberti/e/B00D5BK0J2
marcguberti.com
contentmarketingplaza.com -- coupon GROW to save $100
youtube.com/marcguberti
Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected]
Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter
And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!
Bars from this episode
5:04 SOMETIMES THE WEIGHT WE NEED TO LOSE IS NOT JUST THE WEIGHT ON YOUR BODY BUT OTHER "WEIGHT"
How lessons from physical training became mental and emotional training
Why every shift in your life will not be instantaneous
19:00 How Shero went from handcuff, shackles, and an orange jumpsuit to a one of the nation's top mind & body coaches
Overcoming the debilitating power of mental prisons
How to recognize when you're in a mental prison
The secret to breaking free of your past
30:15 THE BIGGEST ACT OF SELF-LOVE IS TO TRUST YOURSELF
The one recording that changed her life
How a book brought in unexpected investors
54:47 Shero's advice on how to write an impactful memoir
How to get people to read your book after they buy it
1:02:25 Why you must give yourself regular check-ups outside of your physicals
How to use visualizations to encourage yourself to finish your book
Books mentioned:
The Shack by William P. Young https://www.amazon.com/The-Shack-Wm-Paul-Young-audiobook/dp/B00DR0A5NW
Born a Crime by Trevor Noah https://www.amazon.com/Born-Crime-Trevor-Noah-audiobook/dp/B01IW9TM5O
Fav quote:
"Life begins at the end of your comfort zone." - Neal Donald Walsh
"I've been through too many storms to be affected by a raindrop."
Links mentioned:
Shero’s book - I Changed My Mind- can be purchased at www.sherosnation.com or on Amazon https://www.amazon.com/gp/product/B094DPVY14
Follow her on Instagram at @forevershero and @forevershelaughs
Do you have questions, comments, or suggestions for authors you want me to interview? Email them to [email protected]
Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write, publish, and profit a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter
And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us a review on iTunes and subscribing to the show. Finally, join the conversation in the free Facebook group: Wealthy Author Community. Until next time!
BARS from this episode:
6:28 If you do x, they do y. Where y is buy, buy, buy.
7:48 How I've used sales funnels offline
13:10 Why not having an online sales funnels almost cost me my business
21:08 How to turn a book into an ATM
22:33 How to sell low ticket offers using splintered offers, direct response marketing, and online sales funnels to grow your business
31:43 Why coaches and coaches should focus on selling products and services over branding like big businesses
32:19 Build a sales funnel in 9 steps
Step #1: conduct the research
Step #2: roadmap the sales funnel
Step #3: write persuasive copy for pages
Step #4: create the products for the funnel
Step #5: create the funnel pages and integrations
Step #6: create email series for each step
Step #7: send traffic to the funnel
Step #8: optimize traffic coming to the funnel for minimum 2 percent conversion on high ticket offer
Step #9: collaborate for more traffic
49:34 You're using a sales funnel every time you make a sale
53:01 Why you should Think Profit First
I wanna give thanks to our Creator. Do you have questions or comments? Email them to [email protected]
Don't forget to grab a copy of my new book, The 4-Hour Book. In it, you'll learn how to write a money-making branded book without being a great writer or wasting your time waiting for a publishing deal. Purchase your copy at FourHourBook.com/letter
And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us five stars and a review on iTunes. Finally, join us every week by subscribing to the podcast so that you don't miss an episode.
The podcast currently has 57 episodes available.